J. Darlene Forester, Ph.D.

Health Plus Publishers, of Scottsdale, Arizona, a division of Airola, Inc., actively markets its books through health food stores. To encourage them to stock up, one of its recent mailings said: Take just one of our books, How to Get Well, by Dr. Paavo Airola (800,000 copies sold to date — mostly in health food stores). That book recommends vitamins, minerals and other supplements, herbs, juices, and natural foods for more than 60 common ailments, as well as equipment such as juicers, seed grinders, and flour mills. For example: for osteoporosis . . . you have the potential of selling: 14 vitamins and supplements, modestly estimated at $5.00/product; 5 herbal products @ $3.00 each; groceries . . . $20; possibly a piece or two of …