J. Keith Simpson

  The article presents the chiropractic portions of the article Appeal to fear in health care: appropriate or inappropriate? The full article, which begins by discussing the appropriate use of fearful messages in public health initiatives, was published in Chiropractic & Manual Therapies on September 20, 2017. It is copyrighted by the author and distributed under the terms of the Creative Commons Attribution 4.0 International License, which permits unrestricted distribution in any medium, provided you give appropriate credit to the original author and the source and indicate if changes were made. Simpson is a Senior Lecturer in the chiropractic program at Murdoch University in Australia. It is now appropriate to examine fallacious use of appeal to fear using chiropractic advertising as an example. The putative …