Murray S. Katz, M.D.

How do chiropractors convince parents to rely on chiropractic? To find out, I contacted about 100 Canadian practitioners over a two-year period — sometimes making it plain that I was a physician, and sometimes posing as a parent. From these encounters and an analysis of several chiropractic textbooks and other materials, I have identified ten points that chiropractors often make in talking with parents. The first five are used to help parents overcome their doubts about trying an unorthodox treatment. The next four extol the benefits of chiropractic, often at the expense of medicine. The last statement helps ensure that patients will stick around for a while. 1. Cooperation with medical doctors. “We want to get along with the medical profession. They have their role …