Miscellaneous Chiropractic Pamphlets (1950s to 1980s)
August 12, 2020 by

The pamphlets listed below come from many sources, some of which are not identified in the pamphlets. Most were issued during the 1970s. Nearly all exaggerated what chiropractors can do. Click here to read them. “Why Won’t You Go to the Chiropractir? For Your Family’s Health MS: CORRECT the CAUSE . . . and REGAIN …

Pamphlets from the International Chiropractors Association (1968-1972)
August 5, 2020 by

The International Chiropractors Association (ICA), which is the second largest chiropractic organization in the United States, represents chiropractors who advocate subluxation-based chiropractic. During the early 1970s, I collected six pamphlets that the ICA issued to explain its views to patients: Health Is Natural claimed that (a) every organ and cell receives its supply of “nerve energy” …

Chiropractic Pamphlets from Hardt Publishing Company (1983)
August 1, 2020 by

Robert J. Reinhardt, D.C., who practiced chiropractic in Pequannock, New Jersey, dealt mainly with musculoskeletal disorders and accident-related injuries. In 1983, he notified me that a lack of high-quality, non-flamboyant chiropractic educational material had prompted him to develop pamphlets to fill this lack. Doing business as Hardt Publishing Company, he marketed 18 of them: Arthritis • …

The American Chiropractic Association’s Improper Attack on Prescription Drug Use
July 31, 2020 by

In 1985, the American Chiropractic Association released a Speaking and Personal Betterment Guide that was written by its public relations consultant, Irvin Davis. An ad in the October 1985 issue of the ACA’s Journal of Chiropractic promised that the book would enable chiropractors to speak authoritatively and “use the speaker’s platform and radio and television as a practice-builder.” One …

Chiropractic Pamphlets from Krames Communications (1993-1996)
July 28, 2020 by

In the mid-1990s, Krames Communications of San Bruno, California issued beautifully designed pamphlets that it described as “high-quality tools for informing new and prospective patients about the conditions you treat regularly and the benefits of chiropractic care” and for showing that ” you’re far more than a ‘back doctor.’” The consultant for the series was …

Pocket Guides from Positive Promotions (1990s)
July 28, 2020 by

Positive Promotions of Brooklyn, New York, marketed pocket guides that could be imprinted the chiropractor’s name. Each consisted a jacket that displayed information as a card inside was pulled in and out. During the 1990s, I collected four such guides: The Prevent-A-Backache Guide contained useful tips for sitting, standing, walking, sleeping, diving, shopping & traveling, and exercise …

Gallery of Chiropractic Ads and Other Promotional Materials
July 28, 2020 by

This gallery illustrates how chiropractors promoted themselves before the development of the Internet. I collected most of the newspaper ads from local papers, but some were mailed to me from other areas. Where many ads were placed by an individual chiropractor, I have grouped them into individual files. Before 1980, nearly all of the marketers …

Dr. Joseph Mercola Ordered to Stop Illegal Claims
July 27, 2020 by

Joseph Mercola, D.O., who practiced for many years in Schaumburg, Illinois, now operates one of the Internet’s largest and most trafficked health information sites. Since 2012, Mercola has stated that his site has over 300,000 pages and is visited by “millions of people each day” and that his electronic newsletter has over one million subscribers …

Pamphlets from Chiropractic Communications of America (1986)
July 26, 2020 by

Chiropractic Communications of, America Inc., located in Baldwin, Michigan, was incorporated as a for-profit corporation in 1986. Its president was Robert Natzel. Its products included pamphlets and a tabloid newspaper called The Chiropractic Way that could be used to attract patients. The overall message was subluxation-based. The pamphlets included: The Philosophy of Chiropractic Drugs and …

Pamphlets from the American Chiropractic Association (1970s)
July 25, 2020 by

The American Chiropractic Association, which was formed in 1963, is the largest professional organization for chiropractors in the United States. The pamphlets listed here are undated but were published between 1963 and 1980. Chiropractic Contributions Enrich Modern Science Your Kidneys and Your Health Chiropractic Corrects Poliomyelitis How to Conquer Nerve Tension Digestive Defects Are Correctable …