Iowa Attorney General Sues “See Clearly” Marketers for Fraud
The See Clearly Method is claimed to enable people to see more clearly; eliminate or reduce nearsightedness, farsightedness, astigmatism, poor vision due to aging and eyestrain; strengthen the eye muscles; eliminate or reduce the need for glasses and contacts; and prevent further deterioration of vision. There is no logical reason to believe that any of these claims is true [1]. Moreover, the Vision Improvement Technologies, Inc. (VIT), which markets the product, has an unsatisfactory record with the Better Business Bureau due to “a pattern of complaints” and “failing to correct the underlying reason for the complaints.”[2] The program, which costs about $300, includes manuals, charts, and tapes or CDs that demonstrate eye exercises and other techniques. The exercises and “techniques” included focusing eyes using special …
Continue Reading >“See Clearly” Marketers Ordered to Give Timely Refunds
In 2005, the Iowa Attorney General filed a consumer fraud lawsuit against Vision Improvement Technologies (VIT), Inc., a Fairfield, Iowa, company that sells an alleged vision-improvement kit called the “See Clearly Method.” The suit charges that VIP made unsubstantiated claims that consumers who used the method could quickly and easily free themselves of having to wear glasses or contact lenses. It also charged that the company failed to issue timely refunds. In February 2006, an Iowa district court judge issued a temporary injunction (shown below) ordering the company to: Disclose to prospective buyers that some users may experience headaches as a result of the eye exercises. (The suit alleges that some consumers reported severe headaches from doing the exercises, but VIT did not inform consumers …
Continue Reading >“See Clearly” Marketers Shut Down in Iowa
In 2005, the Iowa Attorney General filed a consumer fraud lawsuit against Vision Improvement Technologies (VIT), Inc., a Fairfield, Iowa, company that sells an alleged vision-improvement kit called the “See Clearly Method.” The suit charged that VIP made unsubstantiated claims that consumers who used the method could quickly and easily free themselves of having to wear glasses or contact lenses. It also charged that the company failed to issue timely refunds. In February 2006, an Iowa district court judge issued a temporary injunction ordering the company to make certain disclosures and modify its refund process. In November 2006, the Polk County District Court issued a consent judgment (shown below) ordering VIP to stop all sales of “See Clearly” and to pay $200,000 for consumer restitution …
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