Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, July 2012


January 25, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In Julyl, the complaints that were upheld against health-related claims included:

  • AYURVED BHAVAN: As per the complaint, the print advertisement claims that one can see an effect in seven days after treatment from Ayurved Bhavan and also reduction in creatinine and urea, fastest increase in haemoglobin. The CCC considered the lab reports of a few patients sent by the advertiser, and concluded that the claims mentioned in the advertisement and cited in the complaint, were inadequately substantiated. The advertisement contravened Chapter I.1 of the Code.
  • COSMETIC SURGERY CLINICAs per the complaint, the print advertisement claims that, after hair transplant there will be a natural growth of hair. They also claim that with liposuction there will not be any reformation of fat in the body. The advertiser needs to provide scientific proof and supporting clinical information with details of reports of tests/trails conducted by an independent recognised testing institution. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the code.
  • DHATHRI AYURVEDA PVT LTD – Dhathri Hair Care Range: As per the complaint, the print advertisement claims that, Dhathri Hair Care Plus Herbal Oil stops hair fall, it gives nourishment till the roots of the hair and stops hair fall within few weeks, contains high percentage of dye content which acts as a natural agent in hair colour, indigofera tentoria, bajeracoeniji, datura metal, cardiosperumhelikakadum and other 21 ayurvedic herbs are added in pure coconut oil to prepare Dhathri hair oil. Dhathri Fair Skin Cream brings back your natural Fairness, Dhathri Fair Skin Cream helps in removing darkness on face, dark circles and darkness in area around neck, Dhathri Fair Skin Cream does not contain bleaching agent and contains turmeric, Lotus petals and Juyi and Dhathri Fair Skin Cream protects skin from sun and ultraviolet rays. The Advertiser needs to provide scientific proof to substantiate the above claims. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter 1.1 of the Code.
  • FENFURO: As per the complaint, the print ad claims that, FENFURO is a first of its kind product derived from a single herb with proven results for maintaining blood sugar levels. Scientific research behind the product supports the non-toxicity of the product. The product is scientifically processed without affecting the chemical properties of the active ingredient to give maximum benefit. The people regularly using FENFURO have been benefited significantly resulting in: ‘reduction of insulin intake to a large extent’, ‘in many case intake of insulin is no longer required’, ‘dosage of OHA have reduced drastically’, ‘HbA1c level reduced from high risk level to recommended level of < 7%’.These claims need to be substantiated with supporting clinical information and with details of reports of tests/ trails conducted by an independent recognized testing institution. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were inadequately substantiated. The advertisement contravened Chapter I.1 of the Code.
  • GLAXOSMITHKLINE CONSUMER HEALTHCARE LTD (*) – Boost: As per the complaint, the TVC claims that “the consumption of Boost not only increases oxygen consumption but gives three times more stamina”. The TVC depicts that by merely consuming Boost one can achieve the stamina levels of a sportsman without emphasizing the need for consuming a balanced and fortified diet or without any additional effort or sports training. These claims are misleading. The TVC seeks to make a disclaimer that “Based on an independent study conducted on a group of school children who consumed Boost, performed three times better on the endurance test (from baseline) as compared to the control groups”. This disclaimer does not relate to the claim that “the consumption of Boost increases oxygen consumption in the body,” and thus continues to be misleading. The advertiser should provide clarification with adequate substantiation of these claims. The CCC concluded that the claim, “Boost gives 3 times more stamina,” is misleading by reason of ambiguity. The advertisement contravened Chapter I.4 of the Code.
  • JEGSON INNOVATIVE INDUSTRIES â€“ Veg Fru Wash: As per the complaint, the TVC claims that Veg Fru Wash kills pesticides, bacteria and viruses from all fruits and vegetables. The advertiser needs to provide scientific proof for the claim that Veg Fru Wash kills all pesticides, viruses and bacteria. They also need to prove that the vegetables and fruits are fit for human consumption after product usage. The CCC concluded that the claim, Veg Fru Wash “kills pesticides, bacteria and viruses from all fruits and vegetables,” was not substantiated. The advertisement contravened Chapter I.1 of the Code.
  • NIMSON INTERNATIONAL – Fair and Kwick Fairness Cream: As per the complaint, the print advertisement claims that, Fair and Kiwi Fairness Cream cleans the face deeply, removes spots, softens the skin, protects skin from harmful rays and daily use removes wrinkles and dark spots. The above claims need to be substantiated with supporting clinical information and with details of reports of tests/trials conducted by an independent recognised testing institution. The CCC concluded that, in the absence of technical data, the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.
  • RANBAXY LABORATORES – Revital Woman: As per the complaint, the print advertisement claims that Revital woman is a daily health supplement, it has balanced combination of 12 vitamins, 18 minerals and ginseng which fights weakness, fatigue and tiredness, keeps physically active and mentally alert, maintains healthy hair, skin and nails, strengthens immunity and promotes bone health, take care of general body ache and pains, helps manage daily stress better. The advertiser needs to substantiate the claims with supporting clinical information and with details of reports of tests/trials conducted by an independent recognised testing institution. The CCC concluded that in the absence specific scientific data, the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.
  • TARA HOMEOPATHY CLINIC – As per the complaint, the print ad claims that, getting hair on a bald head is no longer a dream as Tara Homeopathy Clinic grows hair naturally in few days. This claim needs to be supported with scientific and other necessary data. The CCC concluded that, in the absence of scientific data, the claim “Getting hair on a bald head is no longer a dream,” was not substantiated and was misleading. The advertisement contravened Chapters I.1and I.4 of the Code. The CCC noted the advertiser’s assurance that the said claim will no longer be used in their advertisements.
  • UMALAXMI ORGANICS PVT LTD – Sugar Remedy: As per the complaint, the print advertisement claims that Sugar Remedy is a natural diabetic medicine. It is as effective as standard allopathic medicine, without any side effects, it is totally vegetarian and gelatine free. The sugar level comes back to the normal level with regular 21 days’ use. The advertiser needs to substantiate these claims with supporting clinical information and with details of reports of tests/trails conducted by a recognised testing institution. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.
  • YASH AYURVEDIC & NON SURGICAL CLINICAs per the complaint, the print advertisement claims that Yash Ayurvedic & Non-Surgical Clinic cures diabetes within 90 to 120 days, give relief within 7 days from knee and joint pain, treats asthma and piles in 10 days, increases 5 kg weight within 28 days, it decreases 7 kg weight within 28 days, makes you fair and removes scars in 40 minutes and is 100% Ayurvedic. The advertiser needs to substantiate these claims with supporting clinical information and with details of reports of tests/trails conducted by an independent recognised testing institution. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated. The advertisement contravened Chapter I.1 of the Code.