Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, August 2012


January 25, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In Augusl, the complaints that were upheld against health-related claims included:

  • BHOPAL SAHAKARI DUGDH SANGH MARYADIT – Sanchi Namkin & Sada Matta: The print ad claims that Sanchi Namkin & Sada Matha “improves immunity power,” “decreases heat,” “improves digestive System,” “provides minerals,” “helps to reduce weight,” “prevents you from bacteria of cancer”. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated with clinical proof. The advertisement contravened Chapter I.1 of the Code.
  • BRAD ENTERPRISES – Brad Eye Glass Remover: As per the complaint, the advertisement claims, “Remove eyeglass with 100% Ayurvedic eye drops,” “Helps reduce eyeglass 0.5 per month,” “Helps remove cataract without operation,” “Helps diabetes patients, darkness,” “No side effect”. The Website claims “Cure various eye problems with 100% Ayurvedic eye drops by reducing eyeglass number”& “Improve eye vision”. The ad misleads the eye patients to not using eyeglasses and to rely on the eye drops. Ad also misleads diabetics to rely on this product.  The print ad claims and the website claims need to be substantiated with data from an independent research. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.
  • CAVINKARE PVT LTD – Fairever Fairness Cream: As per the complaint, the Advertiser claims that Fairever Fairness has a natural fairness system with saffron, milk and wheat germ oil that prevents skin from darkening and gives a clear smooth skin. The advertiser needs to give scientific proof in substantiation of the claim. In the absence of scientific proof, the CCC concluded that the claim, “the cream prevents the skin from darkening,” was not substantiated. The advertisement contravened Chapter I.1of the Code.
  • GLOBAL HEART FOUNDATION – As per the complaint, the advertiser claims treatment within 35 hours without Angiography, Bypass. Stent Angioplasty is an option for all. It is U.S. Made E.E.C.P. (Natural Bypass) without operation, and diagnosis. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated adequately. The advertisement contravened Chapter I.1 of the Code.
  • LIDA BIOTECH PVT LTD – Lida Slimming Pills: The print ad conveys that one pill a day, with no need of exercise and diet can help Lose 8-15 kg and 30 inches all over body without any side effects. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.
  • NIRMEETI HEALTH CARE PVT LTD – Obecu Capsule: As per the complaint, the advertisement claims that Obecu capsule “Tumy Tuck and reduce weight,” “No dieting, No exercise, No side effect”. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.
  • TELEBRANDS INDIA – Chimaxx Daily WalkeAs per the complaint, the advertisement claims that with Chimaxx Daily Walker one can “lose weight lying down without exercise, diet, jog or taking pills,” “Fights Diabetes, Blood Pressure and helps lose weight”. The CCC concluded that in the absence of scientific proof the claim that, “with Chimaxx Daily Walker, one can lose weight lying down without exercise & that it fights diabetes & blood pressure” was not substantiated. The advertisement contravened Chapter I.1 of the Code.
     
  • TVC SKY SHOP LTD – Dr. Slim Tea: The print ad claimed that Slim Tea being an herbal tea can help lose weight effectively. It can improve your immune system,” “Shed kilos of extra fat, weight and inches”. Herbal Tea or any other type of tea cannot deliver weight reduction. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated with clinical trials. The advertisement contravened Chapter I.1 of the Code.