Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, November 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In March and April, the complaints that were upheld against health-related claims included: AMRA Remedies Ltd – Elavo Toilet Seat Sanitizer Spray: As per the complaint, the advertisement claims, “Spray Elavo on toilet seat and enjoy a 99.9% safe toilet experience in just 5 seconds”. This claim needs to be substantiated with proof and efficacy, research data along with other appropriate support data. The claim, “Spray Elavo on …
Continue Reading >Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, October, 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In October, the complaints that were upheld against health-related claims included: GlaxoSmith-Kline Consumer Healthcare Ltd. – Horlicks: As per the complaint, the print advertisement claims, “1 Health Drink, 5 Proven Benefits,” “Clinically proven” with a super “claims based on a study by NIN Hyderabad comparing micronutrients enriched beverage vs non-fortified placebo”. These claims are misleading and unsubstantiated as it does not disclose the year in which the said study …
Continue Reading >Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, August 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In Augusl, the complaints that were upheld against health-related claims included: BHOPAL SAHAKARI DUGDH SANGH MARYADIT – Sanchi Namkin & Sada Matta: The print ad claims that Sanchi Namkin & Sada Matha “improves immunity power,” “decreases heat,” “improves digestive System,” “provides minerals,” “helps to reduce weight,” “prevents you from bacteria of cancer”. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated …
Continue Reading >Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, September, 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In September, the complaints that were upheld against health-related claims included: GLAXOSMITHKLINE PHARMACEUTICALS LTD (*) – Rota Virus Vaccine: As per the complaint, the TVC says “the vaccine is the only way to reduce the incidence of infection and the fact that techniques like hand washing do not help”. This is a misrepresentation of facts. Rota virus is spread by ingestion of the virus from contaminated food and water. Hygiene …
Continue Reading >Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, July 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In Julyl, the complaints that were upheld against health-related claims included: AYURVED BHAVAN: As per the complaint, the print advertisement claims that one can see an effect in seven days after treatment from Ayurved Bhavan and also reduction in creatinine and urea, fastest increase in haemoglobin. The CCC considered the lab reports of a few patients sent by the advertiser, and concluded that the claims mentioned in the advertisement …
Continue Reading >Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, June 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In June, the complaints that were upheld against health-related claims included: Leads Bariatrics. According to the complainant, in the TVC, the Advertiser claims “to give a scar less weight loss surgery”. The Advertiser needs to substantiate the claim with scientific proof. The CCC concluded that the promotion of weight loss surgery is an oversimplification of the remedy to reduce weight. The claim, “Gives a scar less weight loss surgery,” …
Continue Reading >Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, Jan/Feb 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In January and February, the complaints that were upheld against health-related claims included: “Hypoxi India – A guaranteed solutions to Burn Fat,” The CCC received a complaint against a print ad that makes claims of reducing up to 4 cms from one’s stomach and waist and up to 8 cms from one’s buttock in just a few weeks. These claims need to be supported with data based on …
Continue Reading >Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, March/April 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In March and April, the complaints that were upheld against health-related claims included: Fair Pharma, was pulled up for their advertisement that states “Cancer – We open for you the door back to life.” The treatment given by Fair PHarma for curing Cancer is not provided and the claim implies assuring consumers of curing cancer, which is a false claim. The claim needs to be substantiated with data …
Continue Reading >Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, May 2012
The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In May, the complaints that were upheld against health-related claims included: Brooke Bond Red Label Natural Care Tea. According to the complainant, the advertisement claimed that the product “has a scientifically proven combination of five ayurvedic ingredients like tulsi, ashwagandha, mulethi, ginger and cardamom to strengthen your body’s defence,” “It helps to protect you and your family from cold, cough and flu,” “It is clinically shown that drinking …
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