Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, February 2013


February 2, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In February, the complaints that were upheld against health-related claims included:

    • AADHAR HERBAL P. LIMITED – Aradhya Aloe Vera Juice claimed that it “provides Quick relief in obesity, diabetes, gas, constipation, piles, gout, joint pain, blood pressure, dengue, chikungunya, gastrointestinal ulcers, skin care, cancer, AIDS, sexual problems.”

 

    • Ashrafi Clinic claimed that it “provides successful treatment of white spots.”

 

    • BAKSON DRUGS & PHARMACEUTICALS PVT LTD – Bakson’s range of products claimed that it “is the World’s largest Homeopathic corporate.”

 

    • BOURN HALL CLINIC â€“ IVF treatment ad claimed “Infertility treatment centre with the world’s best success rate,” “World’s first and highest success rate giving IVF (Test tube baby clinic).”

 

    • CHANDAN HOSPITAL – Pocket Friendly Packages claimed “helps you lose 3-6 cms in only 45 minutes.”

 

    • Dabur India Ltd‘s Dabur Chyawanprash print ad claimed that “Dabur Chyawanprash provides 3 times more immunity,” “Helps improve the ability to fight illness by 3 times,” “ONLY Dabur Chyawanprash provides immunity.” The advertisers were not able to substantiate the claim with necessary support and data. The advertisement contravened Chapter I.4 of the Code.

 

    • DR. KRISHNAN CANCER HEALER CENTER â€“ Cancer Healer claimed that “when a patient is sent home saying that he cannot be cured, his family is asked to take care of him since he is going to die within a month or so. In such situation this patient is given Cancer Healer and sent for check-up, we found his reports normal,” “Cancer Healer is effective in case of V Grade Cancer,” “Helps in case of injuries which start stinking, water accumulation in stomach,” “Pleural effusion in lungs, Metastases in liver and brain, do not feel hungry, continuous reduction in weight, pain which doesn’t stop by morphine,” “It can be consumed along with radiotherapy and chemotherapy, Cancer Healer is called Communotherapy which heals any type of cancer,” “Names of patients which have been cured by Cancer healer are also given,” “Thousands of cancer patients have been cured and given a new life by Cancer healer.”

 

    • DR. NIGAM’S GOODHEALTH PVT LTD – Stem Cell Hair Transplant claimed that “Dr. Nigam has pioneered the procedure of spot lipo and has given well sculptured figures to millions of people. Bollywood celebrities, politicians, business tycoons and cine artists prefer him to other doctors,” “Dr. Nigam co- partners India’s first and only stem cell hair lab which was started 3 years back by a group of doctors with an investment of 100 crores.”

 

    • EGO WELLNESS – Stem Cell Therapy claimed “Be slim @ home,” “Lose up to 35-50 cms from abdomen, hips and thighs + guaranteed 5 kgs weight loss free.”

 

    • FIT & FINE HEALTH CLUB claimed “101% guarantee of 3 to 5 kg weight reduction and 2 to 6 inches reduction every month by sleeping on toning table.”

 

    • GAUTAM CLINIC – Ayurvedic medicines claimed that it “provides Successful treatment by 100% ayurvedic medicines for night fall, earlyfall and impotency through Ayurvedic medicines.”

 

    • HAKIM TULSIPRASAD AGARWAL – Hakim Tulsiprasad Products Range claimed that Shakti Tarang Capsules “makes your semen thicker and strengthens your body.”

 

    • JAGRUTI TEST TUBE BABY CENTER claimed that it “provides complete and successful cure of infertility.”

 

    • JDM AYUR PSORIASIS RESEARCH CENTRE claimed that it “has found rare herbs of the world which cures psoriasis in few months on its consumption.”

 

    • JOLLY PHARMA (INDIA) – Jolly Sunsex Gold Capsules claimed that ” A better formula which contains safed musli, shilajeet and saffron that helps you get rid of weakness,” “Increases power and immunity naturally,” “Visual implies sexual pleasure related benefits,” “Makes you strong and solid from inside.”

 

    • JOLLY PHARMA INDIA – Jolly Fat Go claimed that it “is effective ayurvedic medicine without any side effects,” “Jolly Fat Go capsule burns the accumulated fats and converts it into energy,” “Jolly Fat Go Anti – celluloid oil avoids wrinkles,” “Removes stretch marks caused after pregnancy,” “save yourself from dieting,” “Easy way to stay slim, smart and fit.”

 

    • JOLLY PHARMA INDIA – Jolly Vaseer Capsule & Ointment claimed that it “Helps to get rid of Haemorrhoids and piles,” “Avoid expenses and pain of operation,” “Vaseer capsule and tube – 100% Ayurvedic, no side effects.”

 

    • L’OREAL INDIA PVT LTD – L’Oreal Youth Code Luminize Range claimed that it “contains LUMI-Gen technology, which identifies light infusing genes in the skin and enriches them to give even and luminous skin,” “Try Youth Code Luminize and see yourself how 90% women experienced a more even or luminous skin, Super: Skin evaluation, after 8 weeks,” “More even looking skin tone – Unifying effect,” “Dewy, luminous finish – Liquid Light technology,” “Enhances and refines – with daily use,” “Liquid Andersen juxtaposes micromirror plates on the skin that reflect light, giving you even and luminous skin,” “This serum is a fluid “Oil in water” emulsion that is 40x more concentrated in Vitamin Cg.”

 

    • LIFE SLIMMING & COSMETIC CLINIC – Unique Slimming Service in their print advertisement states that their clinic “is appreciated by Press, Portals, TV & magazines India wide and worldwide,” and then mentions names of media including Moneylife and the personal finance magazine. They claim that Moneylife has appreciated the company which is not true. The CCC noted the contents of the Ad which state that the “Clinic is endorsed by a host of reputed institutions including Moneylife.” As Moneylife has denied endorsing the advertiser. The complaint was UPHELD as it contravened Chapter I.3 of the Code which states – “Advertisements shall not, without permission from the person, firm or institution under reference, contain any reference to such person, firm or institution which confers an unjustified advantage on the product advertised.”

 

    • LIFE SLIMMING & COSMETIC CLINIC claimed that it provides “World class “Stem Cell Therapy,” “Prevents hair fall, grows new hair,” “No invasive, no anaesthesia, no pain, no scar,” “World’s latest non-surgical liposuction with guaranteed 10 kg weight loss.”

 

    • LOTUS HERBAL LIMITED – Lotus Whiteglow Range claimed that it “deep cleanses your skin, brightens it and prevents melanin production that causes skin darkening,” “Whiteglow Skin Whitening & Brightening Micro-Emulsion – It contains SPF-25, breakthrough formula that works 2-6 times faster and allows deeper penetration of ingredients,” “Whiteglow Skin Whitening & Brightening Nourishing Night Creme – It is a technologically advanced triple action formulation that contains rare fruit & plant extracts which nourish & lighten the skin, overnight” “It reduces dark spots, dullness & the appearance of pores, corrects uneven skin tone & improves skin moisture balance,” “The result: a fresh, radiant and fair skin when you wake up.”

 

    • LOTUS HERBAL LTD – Lotus White Glow claimed that it “is Enriched with Grape, Mulberry, Sazifraga extracts and milk enzymes, it also protects the skin from harmful UVA & UVB rays.”

 

    • MAHAMAYA SALES & SERVICES – Khatod Sanjeevini Plus claimed “to be effective for most of the ailments.”

 

    • MANKIND PHARMA LTD – Kustody Neem Face Wash claimed that it “provides Effective Fairness.”

 

    • MEHAR HERBALS – Mehar Arjun Tea claimed that “One cup tea, protect yourself from heart attack,” Mehar Herbals “has discovered a magical tea formula that is Panacea for Heart ailments,” Mehar tea “cures heart disease – decreases level of cholestero – regularizes heart beat,” “controls blood pressure – increases haemoglobin – opens up veins and valve,” “reduces obesity – reduces mental and physical fatigue – increases hunger,” “beneficial in piles – beneficial in typhoid, liver ailments, hepatitis and jaundice,” “freedom from urinary blockage and kidney disease – passes out toxin from body,” “improves eye sight – enhances beauty and complexion – protects from cancer,” “improves “bal and shukra” – prevents prameh (peshab mein dhaatu).”

 

    • METRO POLY CLINIC claimed that it “Stops hair fall 100%.”

 

    • MOHAK HI TECH SPECIALITY HOSPITAL claimed “Begin healthy life, free from obesity and diabetes,” “The only approved institute for surgery for obesity and diabetes.”

 

    • NATUROVEDA HEALTH WORLD – Naturovedic treatment claimed that “Naturoveda has successfully treated more than 1 lakh patients till now,” “Naturoveda eradicates the disease right from its roots without any side effect,” “We treat physical weakness (male/female), diabetes, obesity,” “underweight, piles, joint pain, asthma, stomach problems, skin aliments, female disease, and hair problems,” “Winner of Hakim Ajmal Khan Global Award for Best Ayurvedic & Unanai Clinic.”

 

    • NEW VISION LASER CENTERS claimed that it “has cured more than 60,000 people from glasses.”

 

    • NUTURE HEALTH CARE – Medora Capsule gel and oil claimed that “decreasing fat by merely applying Medora gel and oil on waist, arm and thigh,” “lose of weight by mere application on body.”

 

    • ORIFLAME INDIA P. LIMITED – Oriflame Ecollagen claimed that “Smart whitening complex: Restricts the production and distribution of melanin, the key cause of skin pigmentation,” “Tri-piptide complex: Boots collagen production and re-plums wrinkles from within in length, width and depts.,” “Ecollagen 3D+ re- plumps wrinkles from within in 3 dimensions,” “Reduces wrinkles appearance and brightens skin, visible reduction of dark spots after 12 weeks.” The CCC concluded that the claim, “Smart whitening complex: Restricts the production and distribution of melanin, the key cause of skin pigmentation,” was inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD. Whilst the claim that “it reduces wrinkles and results in visible reduction of dark spots” was substantiated. This complaint was NOT UPHELD.

 

    • PANGENE BIOTECH LIMITED – Bodydear Range of Products claimed that it “is India’s most effective & affordable Herbal Cosmetics.”

 

    • PRATIRAJ HERBAL PHARMACY – Amrut Navjeevan Ayurvedic Oil claimed that it “goes in the depth through pores and creates a sticky sensation which helps in stopping pain and strengthens your bones.”

 

    • RAJ CLINIC claimed in their print ad that “Male sexual power in 7 days only,” “Successful Ayurvedic cure of early fall, nightfall and sexual problems.”

 

    • S S JAGDAMBA PHARMA AGENCIES – X Power Oil in their print ad claimed that people will “Now get complete satisfaction,” “Made from rare and precious ayurvedic Herbs,” “No side effects,” “For new energy,” “For joy and happiness,” “For reenergize yourself.” These claims need to be substantiated with necessary support data, proof of efficacy along with safety data. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.

 

    • SAFECHEM INDUSTRIES – Safed Detergent powder in their TVC showed “a lady with dirt on her clothes is forcefully washed inside the washing machine.” This may leave an impression on young and sensitive minds of children that it is possible to clean up a living being by a washing machine. The CCC concluded that the advertisement features a dangerous act which is likely to encourage minors to emulate it in a manner which could cause harm or injury. The advertisement contravened Chapter III.2 of the Code.

 

    • SC JOHNSON PRODUCTS P. LTD – Glade Touch & Fresh in their TVC claimed that “ordinary air fresheners only mask the foul smell whereas the product in question eliminates the foul smell.” In the absence of comparative data, the claim that Glade Touch & Fresh “is superior to the other air freshener blocks,” was not substantiated. The advertisement contravened Chapter I.1 of the Code.

 

    • SHREEJI UPCHAR KENDRA claimed that it provides “Permanent cure of piles, warts, fistula and stone in 10 days with Ayurvedic medicine without any surgery,” “Reduce 3 to 7 kg in a month,” it will “Increase weight 2 to 5 kg in a month.”

 

    • SUSSRUTHA PHARMACEUTICALS – Diab Life claimed that “Diab Life completely cures Diabetes.”

 

    • TARA HOMEOPATHY CLINIC claimed that “Baldness can be treated through homeopathic medicine,” “We help in growing natural hair,” “Stop hair fall today itself.”

 

    • THE BODY CARE & CURE CLINIC – Slim I Lipo claimed that it “Helps lose 5kgs (35-50cms) in 7 days,” “Leads to Permanent weight reduction,” “Gives immediate visible result of 6-8cms of weight loss in 60 minutes.”

 

    • ULTRATECH INDIA LTD – 18 Again claimed “Post pregnancy issues?,” “Infection?,” “Sour relationship?,” “Here’s the answer to questions you fear most. 18 again – Female renewal gel. Tightens and Rejuvenates. For vaginal use only.”

 

    • UMALAXMI ORGANICS PVT LTD’s Sugar Remedy claimed that it’s “India’s No.1 drug for sugar,” “Clinically proven,” “Trust of doctors, relief from diabetes.”

 

    • VASU PHARMACEUTICALS – Trichup Hair Care Range claimed “150 million people all over the World are using Trichup.”

 

  • VASU PHARMACEUTICALS – Trichup Hair Care Range claimed that “Now there would be no hair fall – a guarantee by Trichup,” it “Stops hair fall or get your money back,” “Stops hair fall and gives nourishment to newly growing hair,” and “Comprises Powerveda.”