Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, July 2013


February 4, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In March, the complaints that were upheld against health-related claims included:

    • AAA Teleshopping P. Ltd.: In its TVC, No Addiction claims that it ‘can enable an addict to quit drinking/smoking/ drugs/ gutkha.’

 

    • Aadhar Herbal: Cures diabetes ‘Totally stop Allopathy, injection,  insulin,’

 

    • Aadya Mahalakshmi HerbalsAadyas Breast Oil & Capsule in their print advertisement claimed ‘Breast Grow Capsule,’ ‘Effect starts in 5 days,’ ‘No Side effects,’ ‘100% Herbal’ and ‘100% Result’

 

    • Aadya Mahalakshmi Herbals: Claims that it is a “Men Oil & Herbal Capsule for Men for abundant vigour, and the visual implies a product for enhancement of sexual pleasure

 

    • Aas Clinic: Claims that it gives ‘successful treatment of epilepsy & successful treatment of baldness.’

 

    • Adani Wilmar Ltd: Caims that ‘Olive oil has a low smoke point,’ ‘olive oil has a characteristic taste that is incompatible with Indian cuisine,’ ‘lower calories,’ ‘has a balanced fatty acid composition,’ ‘comes closest to the ideal ratio of saturated fatty acids that is recommended by WHO.’

 

    • Adhi India Advance Hair Restoration Centre ‘Revolutionary ADHI Technique Originated in India, Adopted Worldwide.,’ ‘80,500- Satisfied customers across the globe.’

 

    • Adhunik Homeopathic Chikitsa Kendra Treatment for Irregular menstruation in women, Infertility, uterus tumor, swelling (Endometriosis).’ , ‘Complete treatment of Breast Tumor etc.,’ ‘Stones,’ ‘Complete treatment of Blood pressure, thyroid, diabetes, obesity.’

 

    • Ambic AyurvedNav Paurush Powder/Capsules Claims ‘Gain Weight, build body.’

 

    • Brad Enterprise: In their TVC, they claimed that Brad Eye Glass Remover is ‘100% ayurvedic,’ ‘treats cataract without surgery and myopia without glasses.’

 

    • Chaturbhuj Pharmaceutical: B Gap Contraceptives Tablet is completely Ayurvedic, hormone free and gives no chance for pregnancy for 6 months.’

 

    • Cure Homeo Clinic Claims Treats and cures patients with Psoriasis.

 

    • Dabur India Ltd: Odomos Range in the print advertisement claimed ‘100% protection from mosquitoes both in and out of home.’

 

    • Deewal Gramodyog SansthanDeewal Range of Products Claims ‘BH+ – World’s first hair colour which is free from chemical and allergy,’  ‘Kimmadhu-Wonderful medicine to rectify sugar level’ , ‘Keshkalp- Stops hair fall and get rid of baldness’

 

    • Devi Ayurvedic Pharma: Claims that ‘Neelika eye drops are very effective in all types of eye problems, removes haziness, increases eyesight and helps to get rid of cataract.’

 

    • Dr Patel Anti-Aging Clinic: Claims that they help ‘cure diabetes and other diseases.

 

    • Force Clinic Claims: Successful treatment of sex related diseases, successful treatment of looseness, premature ejaculation, impotency and low sperm count.’

 

    • Glamour World Ayurvedic Co. Pvt. Ltd: Somi’s Glow Plus claims that they help with ‘re-growth of new hair using glow plus solution in 3 months.’

 

    • Great linx Impex Pvt LtdPraan Herbal Pain Relief Claims ’18X better than Balm’

 

    • Hair Solutions: In their print advertisement, they claim that Hair Solutions will help with all hair solutions like growing natural hair,’ ‘stop greying & stop hair fall,’ and “Wonder hair cream”

 

    • HC Group: They can help an individual to ‘increase their height’

 

    • Herbal Icon India Co:‘It helps end impotency from its roots.’ ‘By applying this on the penis one can increase its shape/ length and thickness’

 

    • Hindustan Unilever: In their TVC Brooke Bond Red Label claimed that it is a ‘Healthy tea that improves blood circulation.’

 

    • Hindustan Unilever: Ponds Age Miracle in print advertisement claimed ‘Look up to 10 years younger with disclaimer in small print ‘With regular use’

 

    • JMD Teleshopping: In their TVC, Madhu Sanjivani claims that it ‘provides 100% cure for Diabetes,’ ‘Madhisanjeevani ingredient is imported from Africa.’ In the absence of comments from the Advertiser, the CCC concluded that the claims, “Provides 100% cure for Diabetes,” “Madhisanjeevani ingredient is imported from Africa,” were not substantiated. Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code.

 

    • Kalada Plastic Cosmetic Surgery & Burn Center: It helps ‘reduce weight 15 to 20 kg, liposuction of the entire body with the help of new Technique.’

 

    • Kalyani Solvex (P) Ltd: Nature Pure Ref Rice Bran Oil: ‘completely reduces cholesterol.’

 

    • Kangra Herb Pvt Ltd: ‘The herbs are beneficial for the treatment of last stage cancer, liver failure, kidney failure, Hepatitis, skin psoriasis, arthritis.’

 

    • L’Oreal India P. Ltd: In their TVC Garnier’s Pure Active Neem Face Wash claim that it is enriched with real Neem’ and it is ‘the first ever face wash that removes pimples and marks.’

 

    • Madras Doctor Piles Clinic: Claims to have cure for Piles, Fistula, Fissure, without surgical operation.

 

    • Makewell Pharmaceutical Japani Tel in their print advertisement claimed ‘If you want to stay happy after marriage, Japani oil,’ ‘Very popular for male’s energy/stamina.”

 

    • Makewell Pharmaceuticals: Ad of Japani Tel depicts women in indecent and vulgar manner and visuals implying a product that enhances ‘potency,’ which is a violation of the DMR regulations.

 

    • Myovatec Surgical Systems (P) Ltd: Claims that they help with weight loss, non-surgical/surgical options, comprehensive program, multi-disciplinary, expert medical team.’

 

    • Nivea India Pvt Ltd Nivea for Men Dark Spot Reduction in TVC claimed that the face wash has a 10X formula that removes dark spots and gives a spotless face

 

    • Nivea India Pvt Ltd: Nivea Whitening Cell Repair lotion claims that it ‘repairs your skin by working 40 times harder’ while the title says ’40x more vitamin C.’

 

    • Param Pharmacy: Cure ‘for Tumour in Ovary and Uterus’ ‘It is an accomplishment of Ayurveda,’ ‘No need of operation,’ ‘Tumour healed by Ayurvedic treatment,’ ‘No need of removal of uterus.’

 

    • Parth Hospital: They are the ‘first hospital in India which treats patients of headache and migraine without any painkiller medicine.’

 

    • Prabha Hospital Provides 100% cure for all diseases without performing any surgery.’

 

    • Priya PharmaceuticalsHimadri Ayurveda Capsule Claims ‘Permanent relief from pimples within 7 days.,’ ‘Relief within seven days for Gastric trouble, Bleeding, Constipation, pain etc.’

 

    • Quit Smoking International Ltd: I Quit Smoking: The CCC concluded that the claims that the product ‘reduces the craving for nicotine and helps smokers by diminishing their desire to smoke’ were not substantiated with clinical study / data.

 

    • Rajshree Hospital: Assures that ‘reduced weight won’t increase again,’ one can ‘get rid of obesity and diabetes’ and they have ‘obesity cure for sure.’

 

    • Re Touch Hair & Skin Clinic: Helps to get 100% rid of stones and white spots.’

 

    • Rich Feel Trichology Centre: Claims that they are ‘World’s first hair thinning treatment with plant stem cell extracts , reduces hair fall , restores hair regeneration and increases hair growth..’

 

    • Seba Herbal: Claims that they help cure sex problems like non-performance, premature ejaculation, impotence, small size, nightfall with 100% guaranteed diagnosis.

 

    • Shakti Bhog Foods Ltd:S Brown Marie claims it ‘Helps to control blood sugar.,’ ‘Visual of Heart shape with claim – Zero % Cholesterol & Trans-fat.’ The CCC concluded that the claims, ‘Helps to control blood sugar,’ ‘Visual of Heart shape with claim – Zero % Cholesterol & Trans-fat,’ were not substantiated adequately with clinical data. Also, with respect to claims regarding control of blood sugar the advertisement was in breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code.

 

    • Shree Siyaram Ayurved Mandir Claims ‘Successful treatment of Sex Problems.

 

    • Shreeji Sanjivani: It increases the child’s intelligence, memory power, grasping power and digestion, enhances the child’s immunity power, makes him healthy..

 

    • Sky Star AdvertisingHair Building Fiber: The visuals make one believe that with the use of the product, one’s baldness is cured. This was not substantiated and was considered misleading. Also, the baldness related claim in the advertisement was in breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the Code..

 

    • Sri Om Ayurvedic Seva Sansthan: 100% successful with treatment for brain disease, heart disease, liver, kidney & stomach disease, stone, obesity, diabetes.’

 

    • Sunrise Herbal Clinic ‘Reduces to 10 kg of weight in just 3 month.’

 

    • Tara Health Foods Limited: Zaitoon Tara edible oil in its print advertisement claimed ‘Edible oil prevents cancer, diabetics, acidity, cholesterol, etc.’ No Edible oil has been proven to prevent cancer, diabetes or cholesterol. The advertisement is misleading. . The advertisement contravened Chapters I.1, I.4 and III.4 of the Code.

 

    • Telemart Teleshopping: In its advertisement Zero Addiction claims that the ‘use our product for 45days daily 2-3grams twice and quit from your bad addiction like smoking, drinking & if u can’t get a result return our product in 15 days.’

 

    • The Alankar Slimming & Cosmetic Clinic: Claims inch & Weight Loss and sure cure for Hair Loss.

 

    • The Alankar Slimming & Cosmetic Clinic: Vibes Smart Tight Program helps with ‘instant weight reduction & helps lose 3-4 inches in one session.’

 

    • TVC Sky Shop LimitedQuitt, in its print advertisement claimed that Quitt can help you ‘Give up smoking and alcohol’ and is ‘100% herbal.’

 

    • V Care Clinic: V Care Medspa uses ‘Stem Cell Therapy for Acne Pimples.’

 

    • Vini Cosmetics White Tone Face Powder Visual misleading in their TVC shows a woman whose oily and darkish skin and is transformed to a fairer skin tone on using White Tone Face Powder.

 

  • WWS Skyshop P. LtdAyurvedic Roopamrit Fairness Cream/Gel in its TVC shows ‘A fairness product that is used to brighten up the complexion of dark skinned people in a very short time.’