Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, August 2013


February 4, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In August, the complaints that were upheld against health-related claims included:

    • Abhishek Ayurvedic: Kidney stone removal without operation at Abhishek Ayurvedis.’ ‘for white spots; there is a guaranteed result in just 30 days.’

 

    • AG Herbs (Singapore) PTE Ltd (OPTM Health Care) claimed that it gives ‘permanent end to pain scientifically and naturally.’

 

    • Ambic Ayurved: Nav Purush Powder/Capsules in the print ad claimed that it ‘helps in physical development of thin and skinny boys and girls.’ ‘helps to increase hunger, weight and height.’ ‘helps in making muscles and producing new blood in the body’ , ‘helpful in avoiding weakness and fatigue and makes smart.’ ‘100% ayurvedic effective.’

 

    • Amrapali Biotech India Pvt Ltd: The advertisement of Amrapali Mums Corn Flakes claimed that ‘Minds on with goodness of brahmi’. Pack visual claims – ‘Natural herbs for memory plus, Memory enhancer’

 

    • Ayurwin Range of Products: Their advertisement claimed that ‘without any side affects you can lose your weight up to 5 to 10 kgs.’

 

    • Ayusya Herbal Clinic: Claims cure/treatment for sexual problems. Also cure for ‘Piles, Fistula, Fissure – herbal Treatment, Instant Cure. Pain, Bleeding and Uneasiness Due To Piles, Fistula and Fissure.

 

    • Bagrecha Clinic: The advertisement claimed that one can ‘reduce fat in only 15 sitting with no dieting, no exercise, no side effect,’ it helps ‘reduce 3-6 Kg and up to 25 inches, Get spot reduction.’

 

    • Balprada Ayurved Chikitsa & Anusan Kendra advertisement claimed that it gives a ‘successful treatment of diseases like Kidney failure, Liver failure, Cancer, Slip disk and other diseases through self-made medicines.’

 

    • Ban Labs LtdSESA Hair Care Range claimed that it ‘strengthens the roots.’ ‘DTH hormones harm hair by sticking with hair roots due to which hair fall begins.’ ‘Green tea present in the Sesa hair fall therapy prevents the growth of DTH. This, in turn, leads to less hair fall.’ ‘Hydrolysed pea protein activates the stem cells present in the hair and thus makes them strong.’ ‘See the difference in 6 weeks.’

 

    • Bhagwati Obesity Clinic: Their advertisement claimed that they help ‘reduce weight with 100% guarantee.’ ‘6 to 8 kg in just 1 month.’ ‘hips stomach 4 to 6 inch without any side effect.’

 

    • Bharatbhai Anandvala Health Care: The advertisement claimed ‘100% Ayurvedic treatment.’ ‘get blessed with a child.’ ‘make kidney, urea, creatine normal.’

 

    • Bharatbhai Anandvala Healthcare: Their advertisement claimed that they provide ‘ayurvedic treatment for having children. If it’s not effective then get your money spent on the medicines back’.

 

    • Brucke Pharma Pvt Ltd: Kesh E Azam Hair Oil advertisement claimed that it ‘helps to get rid of hairfall, forever.’

 

    • Care & Remedies: Their advertisement claimed that ‘by undergoing alternative herbal medicine system treatment; the old and developed piles gets cured.’ ‘any types of food can be taken after the treatment..’ ‘no second time medicine.’

 

    • Colgate-Palmolive India LtdColgate Strong Teeth’s claim ‘Colgate is the No. 1 Brand recommended by Dentists’ in their TVC is ambiguous, false and misleading. The claim, ‘Colgate hai to no cavities’ is absolutely false and unsubstantiated. The claim that Colgate is 100% guaranteed in providing anti-cavity protection is absolute, false and misleading. The depiction of the logo of the Indian Dental Association, with respect to the claim is misleading; as it connotes that the IDA endorses the claims in the TVC. The claim of ‘New and Advanced’ is false and misleading as there is no improvement in the formulation of Colgate Strong teeth when compared to the earlier formulation. The advertisement contravened Chapters I.1 and I.4 of the Code.

 

    • Cosmetic Surgery Clinic: The advertisement claimed that they have cured 1100 cases of Liposuction.’ The surgery ‘removes fat permanently in 3 hours only.’

 

    • Dabur India Ltd in their advertisement claimed that Fem Turmeric Herbal Bleach is ‘ammonia free and mild bleach.’

 

    • Deemark Musli Pro Capsules ‘Visual implies product enhancing sexual pleasure.’

 

    • Detox Supplements: Their advertisement claimed that it ‘helps to get rid of Jaundice within 5 days.’

 

    • Diatech Diabetes Care Centre: Their advertisement claimed that it is ‘100% Natural & Herbals.’ ‘Renews beta cells and makes insulin to flow.’ ‘Equals the quantity of sugar in blood and avoids kidney failure by protecting it.’ ‘it stops heart attack by filling the blocks of nerves.’ ‘permanent freedom from insulin injection.’ ‘avoids burning sensation in legs by correcting the nervous weakness.’ ‘heals the wounds which have not healed for long time.’ ‘will get active and get rid of tiredness.’ ‘can get permanent relief from all types of consequences affected by Diabetes.’

 

    • Diet & Fit: In the TVC showed the product advertised has special miraculous qualities to cure ailments and improve one’s life and give results in specified time.

 

    • Diet & Fit: Their advertisement claimed that ‘you can see your weight reduce in 3 days.’ ‘no side effects.’ ‘reduce up to 10 kgs in 1 mont.’.

 

    • Dr. Ayurveda Power Prash advertisement showed question and answers that are implying that the product is meant to enhance sexual pleasure.

 

    • Dr Jyoti Super Speciality Homeopathy Clinic fertility treatment gives chances of success 90%.’

 

    • Dr. Batras Positive Health Clinic: Dr. Batras Homeopathic Clinic advertisement claimed that it is ‘Safe, Sure, zero Side Effects.’ ‘Dr. Batra’s specialization – Treatment for White patches.’

 

    • Dr. Monga Clinic claimed ‘Helpful course for physical development and increasing height which is necessary for those who want to join navy, police, films (T.V) or modeling

 

    • Dr. Nigam’s Clinics advertisement claimed that one can ‘lose 8 kgs in 30 days, eat & lose weight.’ Dr. Nigam is very close to cure baldness.’

 

    • Dr. Nigam’s Clinics: The advertisement claimed that ‘Dr. Nigam’s Hair Stem cell therapy helps with hair multiplication.’ ‘Grow up to 30,000 plus hair*. (No qualifier for*)’

 

    • Dr. Paresh Patel Remedies advertisement claimed that it gives ‘first success through natural medicine.’ ‘no need for heart surgery.’ ‘heart blockage can be treated.’

 

    • Eli Pharmaceuticals Pvt LtdEli Melas Range of Product’s advertisement claimed that ‘Eli-Glow Capsule is ‘effective in bringing glow on your face, removes black spots and also does not allow them to appear again.’

 

    • Ganga Ayurvedic Centre: Their advertisement claimed that ‘Alcoholic can quit alcohol without his knowledge by mixing our ayurvedic medicine in his food.’

 

    • Gillette India Ltd: The Oral B Toothpaste in its communication through its voice over states that Oral B is the only toothpaste having “Unbeatable All-Around Protection” in the following areas: Strong Teeth, Breath, whitening, Gum Health, Plaque, Sensitivity, Enamel and Tartar.

 

    • Glam Wellness Hub: Cool Sculpting advertisement claimed that they help ‘transform your body without surgery or downtime..’ ‘US FDA-cleared treatment for guaranteed weight loss.’

 

    • GoodrickeGoodricke Barnesbeg Green tea claims that Green Tea minimizes ‘both signs of ageing and risks of cancer.’ ‘Rainforest Alliance Certified.’

 

    • GTM Teleshopping P. Ltd.: Easy Slim Tea advertisement claimed that one can ‘have Easy Slim Tea and lose weight, no need to exercise, no need to eat healthy.’ ‘lose weight become healthy.’ ‘prevent extra marital affairs.’

 

    • GTM Teleshopping P. Ltd.Full Stop Anti Addiction Powder in the TVC showed the product advertised has special miraculous qualities to cure ailments and improve one’s life and give results in specified time.

 

    • Gujarat Co-operative Milk Federation Ltd: The advertisement of Amul chocolates claimed that ‘Eat milk with every meal.’ ‘Chocolate is rich in antioxidants.’ ‘Antioxidants reduce the risk of stroke and heart disease.’ ‘Eat milk with every meal and live fearless.’

 

    • Hindustan Unilever LtdHamam Hand Sanitizer advertiser claimed usage of hand sanitizer instead of washing hands. Washing hands before food is very important and use of sanitizers cannot remove the dirt.

 

    • Hindustan Unilever LtdVaseline Healthy White Lotion advertisement claimed that ‘4 out of 5 Indian women use Vaseline Healthy White because it makes their skin fair instantly.’ ‘it has minerals that make the skin 4 times fairer instantly.’

 

    • Hindustani Dawakhana: The advertisement claimed that it is ‘imported power enhancer for men., ‘sure treatment for vitiligo.’

 

    • Indian Society of Aesthetic Medicine and Surgery: Their advertisement claimed that they do ‘spot liposuction & you can get flat tummy in 4 Hrs.’ ‘arm & thigh tuck spot Liposuction can also be done here.’

 

    • IPSA Labs Pvt Ltd: The advertisement oEraser Ayurvedic Skin Cream claimed that it is ‘100% ayurvedic formula.’ ‘reduces dark circles.’ ‘removes burn marks.’ ‘removes injury marks and stitch marks.’

 

    • Johnson & Johnson LtdJohnson’s Baby Natural Massaging Oil in their advertisement claimed that it helps with ‘47% more weight gain.’

 

    • Jolly PharmaJolly Sunsex Gold Capsule/Oil in the print advertisement claimed that ‘White Musli with shilajit and saffron, a better formula.’ ‘because quality is most important.’ ‘Ayurvedic Medicine.’ ‘very important for men.’ ‘Sunsex gold capsule and oil.’ ‘Feels like living every moment.’

 

    • Kadyan Overseas: Night Riders Afgani Nuskha For premature ejaculations, nightfall, semen.’

 

    • Kunnath Pharmaceuticals: Musli Power X-Tra in the TVC showed the product advertised has special miraculous qualities to cure ailments and improve one’s life and give results in specified time.

 

    • L’Oreal India P. LtdGarnier Hair Colour claimed that ‘Garnier hair colour pack costing Rs. 65/- can last for two applications.

 

    • Libra Ayur Lab Products: Their advertisement claimed that ‘Kunika Churn – Effective treatment of Kidney stone. As per the research of Ayurveda it has no side effects and is completely vegetarian, take 1-1-1 spoon 3 times a day which helps to give complete relief from pain without operation..’ ‘L.U.C Capsule- It helps to get rid of pain causing since virginity till menopause, white discharge and helps in smooth flow of mensuration..’ ‘O.B.C Capsule – Best medicine for women – men for reducing weight and for becoming beautiful and smart..’ ‘L.C.D. Capsule – Made from Indian herbs which are a best medicine for white spots, take it for 180 days white spots start getting red and become natural.

 

    • Lievur: The advertisement claimed that ‘Lievur – 1 spoon (10 ml) every morning and get rid of all heart diseases.’

 

    • Makewell Pharmaceutical: Speed Height Capsule advertisement claimed that it is an ‘effective Ayurvedic Medicine.’ ‘helps in physical development.’

 

    • Marico LtdParachute Advansed Tender Coconut Hair Oil claimed that the ‘Oil is extracted from tender coconut.’

 

    • Mcranium Healthcare: In their advertisement Drink Care claimed that it helps ‘reduce blood sugar, adds year to your life.’ ‘famous doctor has proven that diabetes is curable.’ ‘after having this medicine, patients do not need to take any allopathic medicin.’.

 

    • Naaz India CompanyNaaz Range of Products claimed that ‘Naaz Sugar Cut Granule is Ultimate formula for sugar patients’. After using Naaz Sugar Cut Granule for 2-3 months, the wounds which do not get healed because of sugar, start getting healed. Frequent urination, feeling thirsty, numbness of hands-legs, pains in legs itching in the body, physical weakness can also be cured by the use of Naaz Sugar Cut Granules’. ‘ Another product from the company, ‘Faraata gold capsule and oil claims that it ‘gives complete pleasure in sex, stamina, time and size.’

 

    • Omega Hospitals: Their advertisement claims quick cure at ‘The end of 30-40 days of radiation,’ is ‘pain free.’

 

    • Parul Homeo Laboratories P Ltd: The advertisement of Heightex Tablets claimed ‘Short people pay attention. For age group upto 25 years.’

 

    • Repl India-Super Sonic Caps/Saandhha Oil: In the print advertisement claimed that ‘New feelings every night. No.1 Power Capsule. For more vigour and more pleasure.’ ‘For more power use Saandah Oil.’

 

    • S M Dawakhana advertisement claimed ‘successful treatment by experienced doctors.’ ‘successful treatment of all diseases related to penis like length – thickness, crookedness, weakness and premature ejaculation.’

 

    • Sanjivani Ayurved Ashram advertisement claimed that ‘Spots will reduce and merge with normal skin in 5 to 6 hours of treatment..’ ‘Reduce weight up to 4-5 kg without any side effects by our ayurvedic treatment’.

 

    • Sanjivani Ayurved Ashram: Claims cure for ‘Sex problems, premature ejaculation, impotency, infertility.

 

    • Shree Baidyanath Ayur Bhawan: Baidyanath Shankh Pushpi advertisement claimed that it ‘makes the brain function fast.

 

    • Shree Baidyanath Ayurved Bhawan Pvt. Ltd: Vita-EX Gold The advertisement shows a man and woman in a naked position with both the woman’s naked breasts showing very clearly.

 

    • Shree Maruti Herbal: Stay-On Cap & Oil Claims to enhance sexual pleasure.’

 

    • Shree Siyaram Ayurved Mandir: Their advertisement claimed that they can help cure ‘sex problems.’

 

    • Sneh Ashram All in One Herbal Lemon Tea claims that ‘researches prove milk tea is more harmful than a black tea.’ ‘it is not a medicine but may fight aging, reduce stress, increase immunity, reduce cholesterol, remove body toxins, and improve vitality – Veerya  Vardhaka.’

 

    • Sogo TelemarketingMadhunashni in the TVC showed the product advertised has special miraculous qualities to cure ailments and improve one’s life and give results in specified time.

 

    • Sogo Telemarketing: Madhur Milap in their TVC show the product advertised has special miraculous qualities to cure ailments and improve one’s life and give results in specified time. The CCC reviewed parts of the TVC and concluded that the claims mentioned in the TVC for Madhur Milap (powder, oil, prash) were not substantiated. Also, the advertisement was in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code.

 

    • Tele Trade Shopping: Amritras in the TVC showed the product advertised has special miraculous qualities to cure ailments and improve one’s life and give results in specified time.

 

    • Telemart Shopping Network Pvt. LtdMeta Slim in the TVC claimed that one can ‘lose weight with meta slim.’

 

    • Telemart Shopping Network Pvt. LtdSLIM24 PRO in the TVC claimed ‘reducing weight is possible merely by consuming the liquid to be prepared by dissolving the powder i.e. Slim24pro and even without any exercise and by skipping meals one can reduce weight within 24 hours.’ The advertisement contravened Chapters I.1 and I.5 of the Code.

 

    • Telemart Shopping Network Pvt. Ltd: The TVC claimed that ‘Stop hair fall in one week.’ ‘new hair growth starts in 8 weeks.’ ‘Certificate of excellence from International Institute of Trichology – Geneva Switzerland.’

 

    • Teleone Consumers Product Pvt. LtdDeemark Mass Gainer and Muscle Builder in the TVC showed that the product advertised has special miraculous qualities to cure ailments and improve one’s life and give results in specified time.

 

    • The Himalaya Drug CompanyHimalaya Complete Care Toothpaste commercial opens with a message of importance of ‘anti-oxidant’ being healthy. The commercial further communicates that anti-oxidant not only kills the germs but also removes toxins and strengthens the gums and teeth.

 

    • UNSP-Hair Care Range: Kesh Pari Oil Capsule & Hair Wash Claims cure for baldness.’

 

  • Vijay Oil Mills: Vera Mustard Oil advertisement claimed that it ‘reduces heart disease.’ ‘reduces bad cholesterol’ & ensures a ‘better immune system.’