Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, October 2013


February 5, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In October, the complaints that were upheld against health-related claims included:

    • American IVF & Test Tube: Claims that they provide ‘successful treatment to unblock the Fallopian Tube without any operation’, ‘lakhs of people have benefited from this technique and are living a happy life.’

 

    • Anand Clinic: Claims that it is ‘complete treatment and solution of low sperm count, hydrocele without operation, infertility lycoria & infertility caused due to liquor and diabetes’, it is ‘complete treatment of all sexual diseases.’

 

    • Ankur Herbals Pvt Ltd: Bherav Fast O Slim Herbal Tea claims that it is ‘Made from natural herbs, Fast o Slim keeps you healthy, light and active.’ ‘Removes impurities from the blood and helps control your body weight and reduces excess fat.’

 

    • Appropriate Miss Beauty Capsules: Claims that the capsules are the 1st in India as skin whiteners. ‘The most trusted formula that blocks the formation of dark pigmentation melanin’, the benefits claim to add permanently fairer and pinkish glow to the skin – Lightening dark eye circle and spots, heal dark spots caused by Acne / Pimple – Underarms / Bikini line will lighten.

 

    • Ashirvad Enterprises Ltd: Ashirvad Pure claims that it is India’s only one company who provides RO+UV+UF with pH Enhancer.’

 

    • Ayurvedic Amrut: Claims that the product is ‘100% herbal medicines/products’, ‘cures ‘White Patches’ immediately, ‘enhances ‘memory ‘in 30 days’, cures ‘piles’ of any variety permanently’, ‘cures ‘Arthritis’ there by preventing surgery’, ‘prevents ‘hair fall’ completely’, ‘enhances hair growth’ and ‘reduces weight.’

 

    • Ayurwin: Nutri Slim Powder/Capsule ‘helps in melting the accumulated fat deposits’, ‘turns the body’s fat into energy’, ‘controls the body’s cholesterol’ and is ‘safe as it is an herbal product.’

 

    • B Lab Complaint: Claims that their product, Pro Hair makes an impression & leads to cure, mitigation, treatment or prevention of Baldness in human beings.

 

    • B. Lab: Claims that using the GLO Brightening Intense System product leads to the fairness of skin in human beings: and it promises to remove wrinkles and double chin, which is misleading. This advertisement is exploiting the vulnerable situation of people.

 

    • Baba Alam Shah (astrology): If you are disappointed in business, domestic disturbance, love marriage, then come and get 101% solution in 5 hours. Such Astrology ads spread superstitious ideologies and practices such as Black Magic which are scientifically not proven. They cause disappointment in the minds of consumers. The advertisement contravened Chapters I.1 and I.5 of the ASCI Code.

 

    • Baba Wasim  Khan (astrology): 100% Solution within 7 hours. Come all your problems will be solved. Such Astrology ads spread superstitious ideologies and practices such as Black Magic which are scientifically not proven. They cause disappointment in the minds of consumers. The advertisement contravened Chapters I.1 and I.5 of the ASCI Code.

 

    • Balaji Ayurved Sansthan: Claims that Bebo B C Capsule & Massage Oil is the ‘Breast care capsule, tel and cream, No Side Effect’

 

    • Branolia Chemical Works: Claims that Branolia is enriched with Brahmi Branolia for Memory & Health. It claims to develop intellect, cool, enhance memory.

 

    • Dabur India Ltd: New Fem Anti Darkening Hair Removal Cream’s Claims that Fem Hair removal cream is the “First Hair removal cream that does not let your skin darken” and “Say no to skin darkening by Hair removal cream”.

 

    • Detox Supplements: Claims that it is a sure solution for liver diseases.’

 

    • Dewan Farms: Claims that it penetrates into the pores of the knees and stops the noise made by joints and makes grease. ‘Grease oil for knees.’

 

    • Diabetic Cell: Claims the cell to be World’s Safest Diabetic Treatment with a tag line saying ‘Eat what you love without a worry, 76% of our Diabetic patients are now happy.’

 

    • Dr Anjali Shere Hair Science: Claims that the robotic hair transplant technique has 100% perfection in the treatment with 0% human error and doctor guided. It gives genuine stamp paper guarantee’, ‘5000 happy clients’ Ad using images to justify the before and after results of the patient.

 

    • Dr Dilbagh Clinic: Claims assured treatment of mistakes of childhood, sexual weakness due to sugar, premature ejaculation, under developed organ, urine disease, semen in urine, night fall, less sperm count, no physical development, not feeling hungry, no weight growth, no height growth and piles.’

 

    • Dr Kamlesh G Laser & Body Care: Claims that it helps you ‘Reduce 10 to 12 inch in just 2 hours.’

 

    • Dr Pandya skin Clinic Cosmetic & laser Center: Claims that it gives ‘Freedom from baldness (treatment through stem cell technique)’, ‘Benefits: growing of natural hair, growing of hair without Surgery’, ‘No need of hair transplant, no side effect, affordable and easy treatment.’

 

    • Dr. A K Jain Clinic: Claims that the clinic is no.1 in world’s top 2 sexologists. It has a complete solution for sexual disease.

 

    • Dr. Manjiris Instasculpt: Claims that it is a ‘Safe, Permanent, Instant & Non-surgical treatments for Figure, Face & Hair.’ One can ‘lose up to 10 kg in 10 weeks.’

 

    • Dr. Shukla Sex Clinic: Claims that it is ‘No.1 sex clinic of Kanpur since last 15 years.’

 

    • Dr. Shukla Sex Clinic: Claims that this clinic is a one a place ‘For most successful treatment of male weakness, premature ejaculation, semen in urine, infertility, less sperms and for all sexually transmitted diseases.’

 

    • Eli Pharmaceuticals Pvt Ltd: Claim it is ‘effective in giving shine to your face and removes black marks, it also prevents them to appear again.’

 

    • Ganesh Grains Limited: The advertisement of Ganesh Atta claims that is a ‘healthier than ordinary flour and helpful for digestion.’

 

    • Ghai Hospital: Claims that they help cure ‘manly weakness and is a guaranteed sure treatment of mistakes in childlessness, increasing age, impotency due sugar, early fall, undeveloped organ, night fall, breast beauty, childlessness, nil sperm count’, ‘effect from the very first day.’ ‘After discontinuing the medicine the disease won’t happen again.’

 

    • GlaxoSmithKline Consumer Healthcare Ltd: This Horlicks commercial is downgrading milk as a liquid with bad smell and giving a negative image of it to the children.

 

    • Goodcare Pharma Pvt Ltd: Ezi Slim Slimming Tea burns excess fat, increases metabolism, limits false hunger, reduces transformation of carbohydrates to fats, keeps the heart healthy, 100% natural and no side-effects.

 

    • Gujarat Co-operative Milk Federation Ltd: Amul Butter claims that one can ‘eat milk with every meal, delight your health, eat milk with every meal and live every day, worry-free.’

 

    • Hindustan Unilever Ltd: Claims that application of Dove Essential Nourishment Body Lotion will have soft skin even after 10 days of application. It means that consumer needs to apply the lotion only once and it gives soft skin for 10 days.

 

    • Hindustan Unilever Ltd: Fair and Lovely Fairness Cream‘s advertisement claims that it’s a ‘laser focus like fairness treatment. It’s advanced pink formula targets melanin- the pigmentation agent at its root and helps prevents skin from becoming darker.

 

    • Hootone Remedies: The website claims to have cure for AIDS. Such medicines should be acclaimed and accredited by Government.

 

    • J P Dikshit Yog &Prakrutik Chikitsalay: Claims that it gives ‘successful treatment of all incurable diseases without medicines like Eczema, Psoriasis.’

 

    • Jalan Healthcare: The advertisement is discriminatory, disrespectful and offensive towards women in general and to overweight women in particular. It shows women, especially obese ones, in poor light and appears to be mocking their looks.

 

    • Janta Hospital: Claims that the hospital has 100% successful way and effective treatment for White Spots, oldest of the spots will get removed from its roots.

 

    • Jolly Pharma: The advertisement of Jolly Fat Go claims that ‘uncontrollable weight can be controlled that too without dieting.’

 

    • Kaleesuwari Refinery Pvt Ltd: Eldia Enriched Hair Oil has natural UV protection. It is enriched with virgin pomegranate seed oil, blue lotus flower and tomato extracts, and natural Vitamin E in coconut oil that provides protection from harmful sun rays.

 

    • Krishna Kripa Industries: Sugarnil Powder Claims that it can controls sugar and get rid of its side effects on eyes, kidney, weakness of nerves, weak bones, calcium deficiency, pain, numbness of hands and legs, fatigue, uninterested in working and generates new energy in the body.

 

    • Krushnakant Sanjivani Natural Spondylitis & Obesity: Claims that it gives ‘100% guaranteed Ayurvedic treatment’, ‘Obesity in 3 months reduces 10-15 kgs.’

 

    • Kunnath Pharmaceutical: Musli power premium capsules ‘reduces ageing processes and ‘results starts within a week.’

 

    • L G Hair Beauty Centre: Claims to ‘get rid of baldness in 2 hours.’

 

    • Lal kitab Amrit: Claims that ‘It is the key to success and can resolve any worry.’

 

    • Libra Ayur Lab: Claims that Hairton Tablet stops hair fall and baldness.

 

    • Looks Cosmetic Clinic: Claims that they can alter looks with ‘No Surgeries, No Needles, No Pain, No Downtime, No Side Effects , Lipo Laser – Lose up to 5-20 inches in a month.’

 

    • Loreal India: Loreal Fall Repair 3x shampoo TVC states, ‘Jadon me ho dum, to baal gire kum (Stronger the roots lesser the hair fall), Asli mazbooti jadon se aati hai (real strength comes from the roots), Kya apka shampoo deta hai jadon se mazboot baal? Mera deta hai (Does your shampoo strengthen from the roots? Mine does.)’

 

    • Makewell Pharmaceutical: Claims that use of Speed Height Capsule helps increase in physical stature.

 

    • Marico Ltd: The advertisement of Saffola Total states that ‘Double ratio of 2 to 1 in antioxidants vs. olive oil. The CCC concluded that the claim, ‘2 X double the antioxidant power than olive oil’, was inadequately substantiated. The context of using the comparison of antioxidant power along with the claim regarding benefits of antioxidants for heart was also misleading. The advertisement contravened Chapters I.1 and 1.4 of the Code.

 

    • Meck Pharmachem Ltd: Claims that Glucomeck Tablets is the only alternative to operation with ‘no side effects.’

 

    • Melblok Treatment Centre: Claims that ‘Melblok treats hyper or dark pigmented skin patches, blemishes, dark circles, uneven complexion, dull skin, acne marks, melasma, rough skin & open pores.’ ‘Melblok clears acne with its marks completely, when everything fails.’

 

    • Mirza Khan Bharti (astrology): All India Open Challenge, 100% solution within 2 hrs for A to Z problems. Such Astrology ads spread superstitious ideologies and practices such as Black Magic which are scientifically not proven. They cause disappointment in the minds of consumers. The advertisement contravened Chapters I.1 and I.5 of the ASCI Code.

 

    • Miyan Abdul  Haeej (astrology): A to Z problems confirm solution with 2 hours 100% with guaranteed. Such Astrology ads spread superstitious ideologies and practices such as Black Magic which are scientifically not proven. They cause disappointment in the minds of consumers. The advertisement contravened Chapters I.1 and I.5 of the ASCI Code.

 

    • MOD Innovative Care: Claims that their techniques help get rid of baldness in 2 Hours. ‘Do Comb, Shampoo, Color Etc. Note This Is Not A Wig’ and ‘Get Rid Of Obesity permanently.’

 

    • Nature Care Wellness Pvt Ltd: Claims that it can give you ‘freedom from diabetes in just 6 months, no side effect, heals from roots.’

 

    • Navjeevan Nature Cure Center Claim: They help in ‘weight loss from 5 – 7 Kg in one week with detoxification.’

 

    • Omega Hospitals: The advertisement of this hospital claims that at ‘the end of 30-40 days radiation’, ‘pain free’, ‘outpatient procedure’ and ‘patient can resume activity immediately after session.’

 

    • OPTM Health Care: Claims that with ‘No Surgery, No Injections, No Oral Medicines, Free your knee from pain forever.’ ‘Organic Phyto Therapeutic Method (Several chronic conditions listed such as gout, osteoarthirtis, spondylosis etc.).’

 

    • Oshea Herbals : Claims that Oshea Herbals Hair Vitaliser prevents baldness.

 

    • Pappu Guptakrut Range of Products: Claims that the products stop hair breakage in 30 days. Within a course of 45 days, the products claimed to start growth of hair within 8- 20 days, stopping baldness in 180 days’, growing black hair from the roots which has become white untimely, getting relief from dandruff in 3 days and completely rid of it in 20 days up till 10 years. Dr. Shakti’s Hair Harmony & You: Claims that it brings the breakthrough technique d-DHT for the 1st time in Mumbai. ‘Don’t get conned, get genuine hair transplant HHY writes breakthrough technique d-DHT. ‘

 

    • Parul Homeo Laboratories P Ltd: Heightex Tablets implies that the product is meant to affect stature.

 

    • Premi Skin Hair & Laser Clinic: Claims that it is a ‘Permanent treatment of white spots and surgical spots, baldness, laser therapy of unwanted hairs, warts.’

 

    • Prince Pharma : Claims that CP Gold Capsule and Syrup is used to improves the efficiency of organs by energizing it.

 

    • Prince Pharma: ‘2 Much breast capsule is useful for ‘twice efficacy and ‘make breasts attractive and feel beautiful.’

 

    • Procter & Gamble Hygiene & Health Care Ltd: Pantene Hair Fall Protection sachet states that ‘Maa banne ka baad baal toh tut te hi hain! Shampoo badal Pantene try kar. Iska pro-V formula balon ka tutna kam aur unhe lamba banane me madad karein.’

 

    • R C Creatives Sales Pvt Ltd: Roomani Oil Claims that it is ‘very famous for men’s energy.’ ‘Visual implies that the product is meant to enhance sexual pleasure.’

 

    • R.T.C. Enterprises: Claims that Celebrity Lift technique brings fairness of skin and promises to remove wrinkles and double chin.

 

    • Re-Touch Hair & Skin Clinic: Claims that one can ‘now get 100% freedom from Asthma and White spots.’

 

    • Reliant Aqua Pvt Ltd: Claims that Reliant Aqua is India’s only one company who provides RO+UV+UF with pH Enhancer.

 

    • Relief Accupressure Clinic: Claims Dr Batras Homeopathic Clinic to be a successful treatment of each and every disease. ‘6 lakh hair patients successfully treated’, ‘90% hair patients will not change to any other brand for treatment – AC Nielsen study’, ‘India’s Only Trusted Homeopathy Brand – The Brand Trust Report, 2013’

 

    • S D Industries (Zosh Capsules): The advertisement’s visual implies that the product is meant for enhancing sexual pleasure.

 

    • S.P. Pharmaceuticals (Penzy Hair Oil/Capsule): Claims that it ‘stops baldness, breaking of hair and hair fall.’

 

    • Saboo Sodium Chrolo Ltd: Surya Namak states that salt improves memory, and that in turn improves the grades in school.

 

    • Sanjeevani Homeopathic Medical Center: Claims that it gives ‘Successful treatment of all types (gall bladder and kidney) of stones without any cut and operation with the help of complete homeopathic medicines.’

 

    • Shape & Glow: Claims that they give ‘Guaranteed 5 Kg weight loss’, ‘Lipo Laser removes fat.’

 

    • Shree Baidyanath Ayur Bhawan: Baidyanath Mahasudarshan Ghanbati claims that it is the ‘best medicine for fever’, ‘useful in all kinds of fever (new, outworn, malaria and typhoid).’

 

    • Shree Kalyan Ayurvedashram: Claims that they give ‘successful treatment for white spots.’ ‘After beginning the treatment, white spots will reduce and will appear as normal skin complexion’, ‘guaranteed benefit by treatment.’

 

    • Shreya Ayur Clinic & Panchkarm Center: Claims that their techniques help in 100% successful treatment of white spots (Leucoderma).

 

    • Somi’s Glow Plus Solution: Claims that Somi’s has developed Glow Solution & Glow Plus Solution which are special Ayurvedic solutions for hair growth whose results will be shown in only 3 months of proper application. Visuals of the TVC are misleading showing Glow Solution & Glow Plus Solution to be catalysts for hair makeover.

 

    • Sri Om Ayurvedic Seva Sansthan: Claims ‘100% successful treatment of Brain, Heart, Liver, Kidney, stomach disease, kidney stone, prostate, Obesity, skin disease, Diabetes, Arthritis and STD and Sexual disease etc.’

 

    • Sri Ram Hospital Group: Claims that it gives ‘benefits of surgery for obesity- get rid of diabetes, blood pressure, and heart problem.’

 

    • Sun Laboratories P Ltd: Claims that Titanic K2 Capsules is the no.1 in power capsules with 10 years of success, 100% Ayurvedic, correct treatment for excitement and energy. ‘Feel energetic in just one capsule’, ‘No side effect’

 

    • Telemart Shopping Network Pvt LtdFairpro claims that it ‘brightens up the complexion of dark skinned people in a very short time.’

 

    • Telemart Shopping Network Pvt. Ltd: The advertisement of Chole wale Hanuman Ji shows some TV actors claiming that if they Buy the Chole wale Hanuman ji product, it would help the buyer to get rid of the all the problems in their life. The CCC concluded that the claims in the TVC were not substantiated and were so exaggerated as to lead to grave or widespread disappointment in the minds of consumers. The advertisement contravened Chapters I.1 and I.5 of the ASCI Code.

 

    • Torque Pharma (No Scars): Claims that it gives ‘effective medicine for removing scars’ and ‘reduces and removes scars & marks.’

 

    • Tulsi Amrit Pvt Ltd: Claims that Tulsi Amrit is a very high result of their Ayurvedic preparation made from Tulsi plant by Anil Bansal, Vedic Upchar Sansthan.

 

    • Vee Excel Drugs & Pharma Pvt Ltd: Claims that Vegafem make breasts attractive, effective for treatment of flat chest, safe alternative to expensive surgery, stimulate healthy breast growth, no flabby breasts, full, firm & younger looking cleavage, no scientific human hormones and completely herbal.

 

    • Vee Excel Drugs & Pharma Pvt Ltd: Obitek Herb Capsules Claims that it can help you ‘reduce weight and maintain figure, burns harmful cholesterol content.’

 

    • Vegan Skyshop: Shaktivardhan Vaccume Therapy and Oil’s advertisement of this product/device makes an impression and it suggests & is calculated to lead to the use of such products as for the cure, mitigation, treatment or prevention of disorder/ condition of sexual impotence, premature ejaculation and spermatorrhoea and for the improvement in size and shape of the sexual organ, erectile disfunction & maintenance of erection of sexual organ in human being and thereby improvement of capacity of human beings for sexual pleasure.

 

    • Vibgyor Clinic: Claims that the clinic could cure sex problems which include permanent treatment of nightfall, early fall, stress, semen in urine, indesire (in male or female), physical/mental weakness, depression by Ayurvedic medicines, joint pain – complete successful treatment of Arthritis, pain and swelling, spondylitis, migraine by Ayurvedic medicines, successful treatment of psoriasis, white spots, eczema, pimples, wrinkles, and other skin diseases by Ayurvedic medicines.

 

    • Vikas Publcity: Shreeji One Diabetes Kit claims that one can ‘Get 100% success from lifetime capsule or insulin.’

 

    • Wet & Dry Personal Care Pvt LtdClaims that Everteen Vaginal Tightening Gel ‘helps maintain vaginal health, tighten and revitalize vagina, rejuvenates vaginal muscles, tone and vigor in vagina, improves lubrication and reduce dryness, removes vaginal harmful bacteria, restores post-delivery vaginal elasticity and enhances sexual pleasure.’

 

    • Win Diabetes Clinic: Claims that it ‘Gets you rid of painful injections of insulin in just 10 days’, ‘100% effective herbal product’, ‘no magic, no miracle, astonishing result of years of research.’

 

    • Win Diabetes clinic: Claims that Lady fresh Gel range of products helps cure the looseness of vagina and whitens the area, works as a complete ayurvedic medicine to manage your private parts, made of pure ayurvedic medicines and is harmless

 

    • xoxo skyshop.com: The advertisement is of ‘Suraksha Kawach’, which keeps you safe from black magic, ghosts, negative vibes, etc. The CCC viewed the website content of the advertiser that hosts the product complained against. In absence of any substantiation, the complaint violated Chapter I.1 of the ASCI code.

 

  • Yog Vigyan Sansthan: Claims that it gives ‘permanent cure for sex diseases so that you get rid of consuming medicines every now and then & gives instant benefit.