Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, December 2013


January 28, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In December, the complaints that were upheld against health-related claims included:

  • AAA Teleshopping P.Ltd: Sampoorna Vastu Shanti Sangreh advertisement shows that some TV actors claim that this product will do Miracles and will remove all the sorrows of the buyers of this product.
  • Amrit Ayurveda Enterprise: Visual implies product meant to enhance sexual pleasure. DMR violation on claims like ‘increases manpower and gives new strength and energy,’ ‘brings enjoyment in youth and ageing’, ‘reduce weight without fasting or without exercise. ‘Reduce weight and look beautiful.”
  • Amrut Booty Capsule: Claims that it ‘gets rid of premature ejaculation’, ‘makes semen thick and removes its thinness’, improves the circulation of blood in the penis and removes the problems of penis, thereby making it more hard and fatty, ‘stops night fall / semen in urine and is effective forever.’
  • Aura Nutraceuticals Limited: Kohinoorprash Ayurvedic Chyavanprash claims that Kohinoorprash – enriched with Hirak, Suvarna bhasma & Shilajit – to keep away senility, debility and ageing process, – For sexual weakness & low immunity power, -For enhancement of longetivity, vigour & vitality.
  • Baljiwan Medicines Pvt Ltd: The Shakti Tarang consists of Shilajit & Ashwagandha. Shilajit – Stops impotency, premature ejaculation and helps in increasing time. Ashwagandha – Makes new semen, makes semen thick and makes muscles energetic.
  • Benda Accupuncture Slimming Centre: Successful treatment of paralysis, Parkinson, deafness etc.
  • Bio-Green Healthcare claims that it ‘Helps get rid of sugar, obesity, constipation, joints pain, hair problems, gas- acidity.’
  • Breast Developer Oil & Capsules: Claims that see the beauty and size of your breasts in just 10 minutes for the size and shape.’
  • Clarins: Clarins White Plus claims that ‘After 4 weeks, Asian women testing this product saw the following results: 91% Less yellowish skin tone, 87% More even and clearer complexion, 87% Improved rosy luminescence’ Super: Satisfaction test, 53 Asian women, 4 weeks.
  • Devi Ayurvedic Products: Claims that these products are very beneficial in Liver and Kidney problems.
  • Dr. Dev Slimming Clinic: Claims that it helps lose 4-5 kg weight loss in 10 days. It also offers money back guarantee as also 30 kgs weight loss is being promised.
  • Dr. P. K. Jain Clinics claims ‘Meet for most successful treatment of Sex Problems and less sperm count.’, ‘World’s No.1 sexologist Top ranking sexologist.”
  • Dr. Sheetal’s Slim Express: Claims that the patients’ insulin stopped or that she/he lost weight in the sessions of HFU & ion magnum.
  • Emami Limited: Zandu Sona Chandi Chyawanprash Plus claims that the product gives a child a sharp brain like Einstein & immunity like Bheem.

    France Natural Products: Guarana Fat Burner claims that it is ‘100% Natural & Veg, No Side Effects’, ‘Guarana Fat Burner tablets dissolves the excess fat and max to lose weight even if you were fat since childhood. An individual can expect to lose anywhere between 05-20kg in 30 days depending upon the metabolism of your body/”

  • Go Addiction Plus claims that, ‘the use of this product for the perfect cure for the people addicted with alcohol, cigarette, tobacco, etc.
  • Hindustan Research Health Product: Zeroton claims that ‘With the consumption of Zeroton one need not go for a regular exercise.’
  • Hindustan Research Health Products: Claims that the consumption of Fit O Fit Capsule keeps one fit always.
  • Hotmain Dawakhana:100% quick, effective and permanent treatment of impotence, premature ejaculation, small-thinness, semen in urine, night fall, sugar, nil sperms, less sperms.
  • HST Herbal Masti Course: Capsules/Oil claims that ‘successful treatment of sexual weakness, lack of sex, premature ejaculation, manly weakness, flaccidity of organs, smallness, lack of sperms and nil sperms, mistakes of childhood and masturbation, semen, nightfall.’
  • Innovative Cure claims Complete freedom from baldness’, ‘No increasing white spots (Leucoderma)’, ‘Get the skin colour immediately’
  • Janki Aushadhalaya: Claims that it is ‘100% herbal ayurvedic medicine’, ‘make penis shapely and increase sex power by 30 to 45 minutes’, ‘get 100% rid of impotentness, prematurer ejaculation, nil sperms, night fall, and bad habits like masturbation.’
  • Jeevan Sanchay Distributors: Jeevan Sanchay Soup (powder) claims that ‘Soup Maker – Best and world’s first for reducing weight’, ‘100% Natural’, ‘Jeevan Sanchay Powder (Churna) – World’s first technique for reducing weight’, ‘Without exercise – without medicine – without fasting – without operation’, ‘Without Chemicals – without artificial flavours – without sugar – without salt’, ‘This powder is effective on other effects of obesity along with reducing weight’, ‘Reduce weight 5 to 15 kg in 30 days’.
  • Kashyap Clinic claims that ‘sure benefit of internal weakness, leukoria, by Ayurved and Yoga.’
  • Kesh Apsara Hair Oil: Claims that it ‘stops hair fall in just 7 days.’
  • Keya Seths Aromatherapy: Keya Seths Keya Special claims that it helps you get ‘slim without gym’, ‘cut down on obesity.’ ‘Reduces excess body fat, provides nourishment, enriched with natural goodness, 100% ayurvedic & ‘no side effects.’
  • Krushna Health Care: Claims that it can ‘get you permanently rid of premature ejaculation, impotency, small penis, thinness of penis, crookedness, night fall and weakness arised due semen in urine.’ ‘100% herbal medicine.
  • Kuzaolin Slimming, Laser, Beauty &Ayurveda advertisement promises weight loss of 5 kg and 10 kg in 1 week with lipolysis.
  • Meck Pharmachem Limited: Glucomeck Tablets claims it is ‘very effective for the disease of Chicken Guniya.’
  • Morbett: Femi Care Tonic claims that ‘ayurvedic medicine for women’s complete health.’ Was not substantiated.
  • Organic Living Pvt Ltd: Organic Living Fat Out Oil claims that it removes excess fats in few days of its use.
  • Pangene Biotech LtdBodydear Range of Products claim various misleading claims: (1) Vaginal Tightening Cream has all natural ingredients that nourishes and feeds the cells of the vagina & helps in firmness & tightening. (2) Breast massage cream has all natural ingredients that nourishes and feeds the cell below the breast, and helps in enhancing. Firmness, plumpness, fullness and a more young looking looks. (3) Age Defence Q10 Protection Cream: This advance age-lock formula enriched with world patent seplift DPHP which is clinically proven to have 60% effective against wrinkles. It is a safe and effective way to look young.
  • Piles Care Point: Claims that they help get rid from all types of addictions; get your kidney stone removed by Ayurvedic medicine.
  • Piramal Enterprises Ltd: Polycrol Xpress Relief claims that ‘It can knock out acidity in 5 seconds.’
  • Ranbaxy Laboratories Ltd: Claims that by consuming Ranbaxy Garlic Plus every day is more effective than eating raw garlic or cooked.
  • Rechoice Hair Oil: Claims the ‘money back guarantee on hair growth upto 2 inch within 35 days.
  • Sangita Homeo: Bahaar Oil/Shampoo claims that it is a ‘complete solution for baldness, hair fall, greying of hair and dandruff’, ‘shows result in just 5 days’, ‘re-grows hair’, ‘gets rid of baldness.’
  • Sarkar Dispensary: The advertisement claims that it ‘Got International respect for the second consecutive year in Dubai’, ‘Successful treatment of childlessness, semen in urine, night fall, premature ejaculation, smallness, weakness, sagginess, anxiety’, ‘Successful treatment weakness raised due to Sugar, Age & Obesity.”
  • Sehat Homoeopathy claims ‘Get rid of Baldness permanently, grows hair in just 14 days’, ‘Natural Permanent Hair’, ‘Pain free procedure’, ‘100% Guaranteed Result.”
  • Seva Herbal – ‘Impotency’, ‘Premature Ejaculation’, ‘Safe and successful Treatment’, ‘No 1 Herbal Clinic in North Bengal’, ‘Size Enhancer.”
  • Sharmayu: Sharmayu Fat Free claims that ‘age 30, look 20’, ‘easy way to look slim and smart’. Pack visual claim – ‘Loose excess fat’. ‘Product name – Fat free.’
  • Shiv Shakti Ayurved: Claims that it ‘remove stones out without operation. Get relief from any type of piles in just 3 days’.
  • Shivani Aushadhalay &Naturopathic Hospital claims ‘Treatment of increasing chest and height.’
  • Shree Baidyanath Ayurved Bhawan Baidyanath Vita Ex Gold Plus claims that it ‘Never lets you down’, ‘Gold Bhasma – Scientifically proven to be a natural potent aphrodisiac’, ‘Baidyanath Vita-ex Gold Plus Capsule – For Vigour & Vitality.’
  • Shri Guru Nanak Dev Ayur Dispensary: The advertisement claims Assured treatment of hair problems (visual indicates baldness), skin disease, obesity.’
  • Smile Dental Zone: Claims that it is the ‘most trusted no.1 advanced dental clinic.’
  • Sora GM: Oil/Capsules claims that ‘the problem of Psoriasis can be solved permanently by Ayurvedic Medicine Sora-GM oil, capsule and pills.’
  • SR Pharma: Virgin Again Extra claims ‘result in 5 minutes, ‘Helps to compress the vagina’, ‘Helps removing the looseness of vagina’, ‘helps in giving strength to the tissues in interior walls of the vagina and brings them back in the original form’, ‘100% ayurvedic lotion.’
  • Sri Sai Ayurvedashram: Claims that ‘with the commencement of the treatment, spots become invisible and it starts to appear as normal skin complexion.’
  • Star Vision Aloe Star Juice: Claims that it helps ‘control high blood pressure in 30 days. Effect starts from the 1st day.’ ‘First time in India most viscous, fibrous and pure Aloe Vera juice.’
  • Sudama Aushadhalaya: Claims that it can help ‘remove white spots 100% from roots, be the spot new or old, the colour of the spots will change and mix up with the skin colour by applying our ayurvedic medicine.”
  • Sun Clinic: Claims that it is ‘100% successful treatment of STDs, impotency, nightfall, premature ejaculations.’
  • Super Height: Claims that it will ‘increase height 2 times faster, India’s no.1 product in India which helps grow height faster which is beneficial in mental and physical development’. ‘Increase 3-5 inch height in 3 months, very effective till the age of 34.’
  • Teleone Consumer Products Pvt. Ltd: Love Forever Capsules enhances sexual pleasure.
  • The Body Care Slimming & Beauty Clinic for Men and Women: Claims that they can help with 10 kg weight loss & 40-50 cms loss.
  • The Inspiration: Claims that you can ‘lose 10 kgs in 21 days, 4000 people have taken laser treatments and they are happy ‘happy losers’, instant inch loss by ultrasonic techniques.”
  • Tirth Sai Healthcare: Proto Capsules claim that ‘Feeling of Energy, Freshness and Enthusiasm’, ‘Capsule enriched with White Musli, Shilajit and Salam’, ‘Increases immunity power’, Visuals imply product meant to enhance sexual pleasure.
  • Uranyx Healthcare: Claims that Ura Stone Drill Syrup helps you get rid of kidney stone.
  • Uranyx Healthcare: Uranyx range of products claims that it can help you ‘get rid of your chronic diseases’, ‘get rid of stone – DMR violation’. ‘Ura Stone Drill Syrup removes stone by finding them.’
  • Vegitot Cream: Claims that it ‘tightens the vaginal walls and makes you feel young.’
  • Vinayaka Ayur Hospital & Panchkarma Center: Claims that it ‘cures epilepsy, cures jaundice from its roots in just 4-8 days with 100% guarantee.’
  • Welfeed Remedies Pvt LtdLuv Kush Drops claims that it enhances memory power. 2. Luv Kush drops are 100% ayurvedic and free from side effects.’
  • Welkin Convergence Pvt Ltd: Morning Mist claims that the 1. Nectar drops are specially formulated combination of antioxidants. 2. The glucose tolerance factors in nectar drops helps insulin combine with its receptors easily & hence regulate blood sugar, protects pancreas and manages diabetes and its complications.