Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, February 2014


February 4, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In February, the complaints that were upheld against health-related claims included:

    • P10-Pm Capsule: Claims that ’10 P.M. not only gives relief to sex patients but also to patients suffering from paralysis’. Pack visual in ad implies product meant to enhance sexual pleasure – DMR violation.

 

    • 8 Capsules: Claims that 8 capsule is for manhood. ‘Be the man, implies product meant to enhance sexual pleasure. DMR violation.’

 

    • Acupressure Shodh Prashikshan Evam Upchar Sansthan: Claims that one gets ‘assured treatment of dengue, viral, sugar, epilepsy, stone, B.P., jaundice, asthma, paralysis, irregular menstruation, increasing height in kids, weak eyesight, kidney failure etc.’

 

    • Aditya Food Industries: Diab Rice claims that it is ‘made from ayurvedic medicines,” ‘best rice for diabetic patients,” ‘diabetic patients of any age can consume this rice in any quantity.’

 

    • AG Herbs Private LimitedURhalt claims URhalt is effective for Urinary incontinence, over active bladder, frequent urge for urination.

 

    • Ambic AyurvedDiabiant Sugar Care Tablet advertisement claims that diabetes free life brings sweetness in life.’

 

    • Anthrophilae Organics Private LimitedNasha Nashak Churn claims that it can ‘get rid of all kind of addictions: Beedi, Cigarette, Alcohol, Tobacco, Gutka etc’. ‘It develops dislike towards addiction in the patients,” ‘completely made of ayurvedic medicines.’

 

    • Arka Biologics: Claims that RE – 21 Capsule ‘TONGKAT ALI – secret of ultimate performance (super charge your manliness),” ‘now perform like 21 years,” ‘the potential Ali, gives the feeling of what we are living for. Tongkat Ali has been used in South East Asian countries as a folk medicine for centuries,” ‘Any price for pleasure’. Visuals and claim implies product meant to enhance sexual pleasure.

 

    • Ayushakti Ayurved Private Limited: Ayushakti Ayur Health Centre claims Controlled blood sugar 120-110 & free from insulin dependency, weakness reduced, reduced frequent urination, improved digestion/metabolism, no fatty liver and reduced neuropathic changes, lost up to 20kgs, successfully granted the boon of parenthood to thousands of infertile couples, helped more than 10 million people for past 27 years to get rid of many chronic ailments.

 

    • B K Stones: Claims that it is ‘freedom from stone without operation,” ‘thousands of patients of anal and bile bag stone all over India benefitted.’

 

    • Bioway Health Care Centre: Bioway F-5 Herbal Syrup claims that they provide ‘freedom from heart diseases,” ‘protection from heart attack and bypass’. Herbal Syrup F-5 opens the locked arteries and clears the cholesterol,” ‘beneficial in cholesterol, B.P. irregular heart rate, breathing problem and for heart patients.’

 

    • Colorbar Cosmetics Private Limited: Colorbar Eye Believe Ultimate Eye Cream advertisement says that ‘Why women love Ultimate Blemish Corrector? 92% women saw a visible lightening of under-eye circles* Super: *Based on internal consumer study.’

 

    • Cure India Remedies: Claims that ‘get wet homeopathic drops for weakness, impotence, wet dreams, thin sperm.’

 

    • Dabur India Limited: Fem Fairness Natural Bleach claims that ‘everyone’s desire for fairness will be fulfilled.’ ‘The saffron in it gives a glowing skin for long time.’

 

    • Dhananjay Remedies: Claims that Ab Tox ‘is an anti-addiction ayurvedic medicine,” ‘provides freedom from alcohol by ayurvedic medicine,” ‘helpful for getting rid of pan masala, gutka, and cigarette etc addictions,” ‘no side effects.’

 

    • Dietitian Shreyas Family Diet Clinic: Claims about the fast metabolism diet,” ‘loose fat upto 4 to 5 kilos in just 30 days.’ (No Weight Bouncing)

 

    • Doctor Advice Company: Sikandar-E-Azam Capsules claims that they are ‘World # 1.’ ‘See results in just 1st day,” ‘improve your stamina and libido,” ‘cures erectile dysfunction,” ‘more powerful climaxes,” ‘no prescription required’. Sikander-E- Azam Herbal Capsule will ensure an increase in libido, prevent premature ejaculation and prolong sexual responsiveness and desire.

 

    • Dr Dhillons Clinic: Claims that it cures ‘impotency, premature ejaculation, less sperm count, underdeveloped penis,” ‘scientific guidance and correct permanent treatment,” ‘honoured by Government of India.’

 

    • Dr Faujdar Homeopathy Center: Claims that it can give them a ‘permanent treatment of Piles/Fissure/Fistula without operation,” ‘more than 5000 patients benefitted,” ‘non- curable disease are getting cured – conditions like paralysis, fibroid etc’.

 

    • Dr Rana Dispensary: Claims that they can deal with ‘sex problems, infertility.’ ‘Successful treatment of 14 days.’

 

    • Durga Clinic: Claims that ‘successful treatment of more masturbation, semen, night fall, small penis, crookedness, siplis, ganauria, pimples, itching, inflammation, sterility.’

 

    • Eureka Labs Limited (Health UP Capsule): ‘Health Enhancer Capsule claims that it ‘sures digestion process, increases hunger,” ‘develops body and makes it energetic,” ‘makes body fit and healthy,” ‘helpful for increasing height in kids,” ‘patent ayurvedic medicine.’

 

    • Fat 2 Fit: Claims that it can help you ‘reduce 21 kg weight and 11 inches in 3 months.’

 

    • Fit FigureFit Figure Capsule reduces the fat of the body. It reduces the swelling in hands legs and completes body. Makes liver working in the right way and kills all the abdominal diseases like Gas-Constipation, Pyrosis, and acidity. It removes the accumulated toxins in the body, circulates blood and makes new blood thereby provides energy to the whole body.

 

    • Genesis Wellness Clinic Private Limited: Claims that one can ‘get rid of unwanted bulges instantly,” ‘lose 2 to 3 inches from tummy, hips, and thighs,” ‘1 day challenge,” ‘lose 5kg and 5 inches,” ‘figure correction, body firming.’

 

    • Harnami Leuco Powder: Do take Harnami Leuco Powder for getting rid of new or chronic pain due to leukocoria, waist pain, pidliyon, fatigue, lethargy, weakness, warmness of hands legs and soles, weakness in uterus, sagginess of organs etc, end of Leukocoria instantly.

 

    • Herbal Clinic: Claims that ‘by new research device make penis long, thick, shapely, hard and get desired sex time,” ‘no side effect.’

 

    • Herbal Research Centre: Claims that ‘made by Kshar-Lavan Vidhi a unique herbal churna take along with buttermilk or curd and see the difference in 15 days,” ‘ancient ayurvedic discovery 100% safe,” ‘reduce obesity without dieting and without exercise’. DMR violation.

 

    • Innovative Cure Health & Beauty Clinic: Claims that they can help you ‘get rid of baldness in just a little time,” ‘reduce upto 12 kg without crash diet, without exercise’.

 

    • IZDA Healthcare: Rebond claims that it ‘increases eye sight,” ‘strengthens the heart,” ‘relieves from weakness,” ‘lessens the danger of heart attack,” ‘to increase the energy levels,” ‘to relieve from leg pain/qualm,” ‘to relieve from weakness,” ‘increases memory power, and helpful for B.P.’

 

    • Jeevana Kerala Ayurvedic Centre: Claims that they can help loose ‘5 kg to 30 kg weight loss.’

 

    • Kaam Guru Powder: ‘Permanent treatment of manly power, get rid of daily use of tablets and capsule’. This powder is a treasure of manly power. It is powerful for physical weakness, less sperms in semen, thinness of semen, aehatlam, nightfall and sex’.

 

    • Kadri Medical Store: Claims that it is ‘Unani Ayurvedic and herbal medicine, ‘permanent treatment of STDs in case of males and females, impotency, premature ejaculation, thin semen, Indradosh, menstrual problems, leucorrhoea, white spots, gastric, constipation, piles, arthritis pain, sugar, epilepsy, gall bladder kidney stone, acne-pimples and moles.’

 

    • Keshav Herbs India: Bullet Gold Capsules claims that it is very beneficial in night fall, premature ejaculation, weakness due to sugar, joint pains.’

 

    • Krishna Vansh: Claims that ‘Krishna Vansh Sugar Nashak Jamun Sirka is a magic, cures sugar, reduces obesity, for liver, cures jaundice, for stomach gas, for indigestion, sure shot for stomach, for youthfulness use, Mojun musli pak, Yovan Bahi Oil, Lij Powder, make your married life delightful.

 

    • Laskhmi Ayurvedic Store: Claims that it ‘assured successful treatment of diabetes by herbs and ayurveda.’

 

    • Leeford Healthcare Alite Soap & Gel: Claims that they give ‘instant relief from pimples.’

 

    • M.I.C Skin Care: Claims that they can help you ‘get relief from baldness in 2 hours. ‘Do combing, shampoo, colour, dye etc., get desired hair style.’ Note – This is not a wig.

 

    • Marico Limited: The advertisement of ‘Saffola Total’ claims that it is better than Olive Oil. Saffola Total has started an all-out attack on olive oil. This ad appears even after the recent ban on the adverts of Saffola Total, denigrating olive oil.

 

    • Marico Limited: The logo “International Hair Research Certified” appearing in the TVC is misleading by implication that the product has been endorsed by some institute, this claim was not substantiated. Also the source & date for the claim is not indicated in the TVC.

 

    • Marico Ltd: The advertisement of Saffola Total claims that ‘Saffola Total has 2X anti- oxidant power than olive oil.’

 

    • Nari Fit Syrup: Nari Fit Syrup claims that it is effective in case of pain in time of menstruation, leucorrhoea, irregular menstrual flow, weak womb, blood deficit, pain in pelvis, and weakness after delivery, unable to generate ovum in the womb, uhungriness, unstable hormones, white and red smelly discharge.’

 

    • Naveen Kiran Counseling & Rehabilitation Centre: Claims that it can help you get rid of drinking problem.’

 

    • Nisha Herbal Private Limited: Nisha Herbal Products Range claims that ‘psoriasis can be cured by Nisha Herbal’s 5 medicines when taken together.’

 

    • No End Power Capsules: Claims that it is ‘no side effects,” ‘endless pleasure,” ‘for keeping youth energy intact,” ‘100% ayurvedic medicine,” implies that product meant to enhance sexual pleasure – DMR violation’.

 

    • Parasji Gold Capsule: Claims that nightfall, semen disease, premature ejaculation, thickens the semen and increases energy’ ‘extends borders of love – implies product meant to enhance sexual pleasure – DMR violation.

 

    • Peegee Pharma: Dr Gea claims that ‘the medicine is enough to control diabetics without diet or exercise.’

 

    • Pile Stopper – The advertisement makes an impression which suggests curing piles which is misleading.

 

    • Popular Hospital: Claims that it provides successful treatment of kidney diseases, kidney stone.

 

    • Positive Healthcare: Claims that it is ‘100% effective homeopathic treatment (with guarantee card).’ Visuals of vitiligo are misleading.

 

    • Rapha Herbs Products: Claims that ‘Canadian company Rapha Herbs has made one such formulation which is very beneficial and it has no side effects and patients get cured early and baby is also born healthy.’

 

    • RP Telebuy Skyshop (P) Ltd: The Ervamatin advertisement claims that ‘application of the oil would help the applier to REGAIN the lost-hair and improve the hair density. A supposed beneficiary in the ad claims that his confidence has increased due to the product.’

 

    • Sanjeev Pharmaceuticals: Rajshi Capsule claims that it helps ‘regain the lost energy by regular use for 21 days’. Visual implies product meant to enhance sexual pleasure.

 

    • Satya Pharmaceuticals: AL-Shams Eye Drops claims that there are ‘no side effects,” ‘it increases eye-sight,” ‘makes eyes healthy,” ‘clears the haziness in a month, put thread in needle,” ‘quick relief from conjunctivitis, water discharge from eyes, itching, cataract,” ‘protects eyes from eyeful.’

 

    • Satya Pharmaceuticals: VIRGIN AGAIN claims that it is ‘certified by government of India,” ‘immediate effect in 10 minutes,” ‘married women become virgin again.’

 

    • SD Physical Massage & Physiotherapy: Claims that one can ‘get 3 instant results in your mind, body and skin with only one sitting – relax mind, tired free body, fair & glamorous skin, ‘reduce your fat within 10 days (with guarantee).’

 

    • Shan E MugalShan-E-Mugal Herbal Power Capsule claims that ‘by its consumption intercourse and the energy of penis increases’. ‘Capsules made from natural herbs, take complete joy for a long time.’

 

    • Shree Dhanwantri Herbals : Reduces weight without any side effects,” ‘C-Slim Capsule is a safe and effective ayurvedic medicine that helps to reduce unwanted fats and keeps the digestion process in control,” ‘100% ayurvedic.’

 

    • Shreeji Marketing: The advertisement of this Power Magnetic Bracelet makes an impression and it suggests & is calculated to lead to the use of this product for Perfect cure for blood Pressure and there by cure for Diabetes, joint pain etc. It also claims that it helps in curing other health conditions & it provided various health benefits in human beings: which is misleading.

 

    • Sivam Aruvedashram: Claims that ‘with penis increaser tool make your penis long, thick, strong, hard, shapy, increases sex time & takes joy up to 50 to 60 minutes.’ ‘Eradicates premature ejaculation, night fall, impotency, nil sperms, thinness, smallness, crookedness of penis from its roots,” ‘no side effects,” ‘complete guarantee of benefit.’

 

    • Sri Sanjeevani Ayurvedam: Claims that it ‘treats many diseases in 21 days.’

 

    • Suman Proteins Private Limited: The advertisement of Suman Edible Oil Range claims that ‘Kachighani Mustard Oil reduces 70% chances of heart disease by lowering cholesterol.’

 

    • Surya Kiran Chikitsa: Claims that it is ‘complete successful treatment of 90% diseases by Surya Kiran Chikitsa,” ‘benefit 100%, harm 0%,’ ‘obesity, blood pressure, heart disease, diabetes, etc’.

 

    • Synthiko Exports Private Limited: Only Me Plus Spray ‘dedicated to the art of lovemaking.’ Product pack visual implies product mean to enhance sexual pleasure.

 

    • The Inspiration: Claims that it can help with ‘instant inch loss,” ‘up to 7 kg weight loss,” ‘up to 14 kg weight loss’.

 

    • Top Gear Capsules: Product visuals in advertisement imply product meant to enhance sexual pleasure.

 

    • Tridev Pharma India: Nite Fall Capsules claims and visual implies that the product is meant to enhance sexual pleasure.

 

    • Tulison PharmaPathani Tablet & Oil claims that it ‘awakens new passion in men,” ‘no side effect,” ‘G.M.P certified company.’

 

    • Ushodaya Medical Center: Claims that in this center ‘depression, anxiety, stress, OCD, phobias, stammering, excessive & negative thoughts, drug addictions, educational, love, sexual problems, erectile dysfunctions, premature ejaculation, homosexual problems cured successfully.’

 

    • Vaidyaji Dawakhana: Claims that they help you get ‘assured treatment in 7 days by a single patti. Sex and impotency, premature ejaculation, semen, nightfall, masturbation, small penis, thinness, looseness, crookedness, for complete strength, for satisfaction of life partner, nil or less sperm count.’

 

    • Ved Herb: Claims ‘use Ved Herb regularly and get relief from Diabetes in just 30 days.’

 

    • Vedayu Care & Research Foundation: Claims that ‘assured treatment of incurable diseases by self-developed rare herbal medicines means Vedayu Care and Research Foundation.’

 

    • Vilasba Fuel Care Private LimitedVilasba Petrocare claims that it ‘increases the average of your 2 wheel – 4 wheel (petrol) upto 30%,” ‘increases the efficiency of your vehicle up to 200%,” ‘most eco-friendly product.’

 

  • Yash Men’s Centre: Claims that it can ‘remove white spots/baldness in 30 minutes.’