Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, July 2014


February 3, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In July, the complaints that were upheld against health-related claims included:

  • AAA Teleshopping Private Limited (Slim 20): The advertisement for Slim 20 claims to be an effective method of reducing weight with no side effects. It further says that Slim 20 is scientifically proven to be one of the most valuable products to fight against obesity. “Health and Nutrition Management, Canada, USA and Health and Food Security Department, Dubai and the Obesity Nutrition Dietetic Association of New Zealand have verified it as 100 percent efficient and safe to reduce weight.” It also says that Slim 20 contains all major nutrients like vitamins, carbohydrates, minerals and proteins which keep body fit and attractive. It also reduces weight but resolves diseases like heart attack, BP, joint pain and sugar. It claims that Slim 20 increases body’s metabolism and accelerates weight loss.The advertisement contravened Chapters I.1, III.4 of the ASCI Code as well as Advertising Code – 7 [5] under the Cable Television Network Rules, 1994.
  • AAA Teleshopping Private Limited (Total Health Achiever): The advertisement for Total Health Achiever claims to be world’s first ayurvedic product, which resolves many problems and improves the overall health of an individual. It claims that the product has the power to cure all the “diseases related to stomach, kidney, liver and pancreas,” “the complete solution to problems like acidity, cholesterol, low metabolism, fat gain and poor blood circulation.”
  • Anmol Ayurvedic Hospital &Panchkarm Institute: The advertisement claims that Anmol Ayurvedic Hospital is successful in the treatment of cancer. It further adds that cancer is no more incurable and that many cancer patients have been cured and are living a successful life. It claims that there are no side effects and that cancer can be treated with rare ayurvedic herbs. The advertisement says that patients who have undergone radiation and chemotherapy have also been treated.
  • Ashwa Prash: The advertisement of Ashwa Prash claims that it enhances sexual performance both in men and women. It claims to be an efficient herbal product for those who are suffering from erectile dysfunction, low libido, pre-mature ejaculation, low sperm count, sexual weakness, imbalanced hormones and other sex related problems which cause dissatisfaction in life. 100 percent natural with no side effects.
  • Atiya Herbs – Hakim Suleman H Care Syrup: The advertisement claims that Hakim Suleman H CareSyrup will protect one’s heart if the person takes the syrup for just three months.
  • Ayur Gen Herbals (Ayurgen Herbal OTC Products Range): The advertisement claims their product Shapeup Breast Cream helps increase size of one’s breasts. The advertisement further claims that their other product Grow Tall Plus helps in increasing one’s height.
  • Ayurmed Herbs & Pharmaceuticals (Ajmod Ras): The advertisement of Ajmod Ras claims to be easy and natural solution for kidney stones, gall bladder problems, controlling sugar and obesity. It further adds that one can get rid of gall stone pain and stones within four days of intake of the medicine. Ajmod Ras is a good source of anti-oxidants, anti-inflammatory, anti-cancer, illness resistor, diuretic, iron, manganese, calcium, magnesium etc.
  • Bharat Herbals Nonstop Oil & Capsules: The advertisement claims that their product is 100% ayurvedic as it contains mixture of traditional and Himalayan herbs and it has no side effects. Best and effective for diabetics. The visual pack shot of oil and capsules implies that the product is meant to enhance sexual pleasure.
  • Cure India Remedies: The advertisement claims that Getset Go Ayurvedic Oil & Syrupis beneficial in curing joint pains, arthritis & VAT, scarcity of grease in the knees, spondylitis, sciatica, osteo-arthritis and slip disc. It also has solution for problems such as premature ejaculation, ill-effects of masturbation, nightfall, less desire for sex, incorrect erection of penis, fear of sex, anxiety, lack of organal support due to aging or due to sugar despite of sexual desire and thinness of semen.
  • Daves Noni & Juice Private Limited (Daves Noni): The advertisement for Daves Noni claims that the product helps to reduce cancer related risks, brings energy in life, reduces heart disease related risk, gives disease free life, reduces diabetes, purifies blood, re-stabilizes energy, reduces blood pressure and stops the development of tumours.
  • Deltas Pharma (Deltas Pancha Tulsi Drops): The advertisement Deltas Pancha Tulsi Drops claims that five drops in water stops growth of bacteria and viruses and helps in increasing the efficiency of lungs.
  • Diabliss Consumer Products Private Limited (Diabliss Herbal Cane Sugar): The advertisement claims to solve problems arising from diabetics and pre-diabetics as the product is rich in Antioxidants, Polyphenols and Soluble Fibers. The product is tested in hundreds of cases of type I and type II diabetics for periods ranging from three months to four years.
  • Dibafit: The advertisement claims that Dibafit is 100% Ayurvedic medicine for diabetes, which has been invented by the research team of Brahma Yog Sansthan. It claims to provide a natural and efficient way of fighting with diabetes and curing other diseases.
  • Direct Hair Implantation: The advertisement claims that Direct Hair Implantation is a global leader in hair restoration.
  • Dr. Batra’s Homeopathy Clinic: The advertisement of Dr. Batra’s Homeopathy Clinic promises non-surgical hair growth treatment from France which grows hair in just 10 weeks’ and they have attained ‘90% Success rate.’ They also claim to have treated over 7 lakh patients successfully.
  • Dr. Dassan’s Ayurvedic Herbal Formulations (Dr. Dassans BP Flow Capsules): The advertisement claims that BP Flow capsules work instantly and help to get rid of mental stress, contemplation, causeless anger and uneasiness. It further claims that BP Flow Capsules normalise Blood Pressure, Sleeplessness, Restlessness, and Giddiness and Insanity through herbal ayurvedic system.
  • Dr.Manoj’s Homeopathy: The website advertisement claims that Dr. Manoj’s Homeopathy cures all problems. The diseases mentioned on the website are disorders that cannot be  cured.
  • Ganga Clinic: The advertisement of Ganga Clinic promises 100% treatment for excessive masturbation, semen in urine, night fall, impotency, small penis, crookedness, gonorrhea, acne pimples, inflammation, and infertility.
  • Global Health: The advertisement of Global Health claims to cure all types of pain with high power Laser & Radio Frequency. They have successfully treated more than 5000 people. The product helps to reduce obesity from 2″ to 6″ by Non-surgical liposuction.
  • Gupta Clinic: The advertisement of Gupta clinic claims to give 100% results in sex enhancement from day one with no side effects and money back guarantee.
  • Hasham Manji PadamshiSurmawal (Hasham Manji Padmshi Range of Products): The advertisement claims that Hasham Manji Padmshi Range of Products are enriched with honey which strengthen the cells of the eyes and keeps the eyes cool, thereby it stops increasing ‘power’ of eyesight.
  • Herbal Research Centre: The advertisement for Herbal Research Centre claims that their product reduces weight by 10-15 kgs. The product also claims to be 100% safe for patients with blood pressure and sugar.
  • Hindustan Unilever Ltd. (Pureit Water Purifier): The advertisement of Pureit Water Purifier claims that customers who do not use Pureit are paying 5-times more for unsafe water. The advertisement unfairly denigrated packaged drinking water.
  • I.T.C. Limited (Vivel):The YouTube advertisement derides colour as a dark skinned girl is shown as not being confident and suffering from an inferiority complex due to her complexion. It shows that only after applying Vivel cream does she appear confident enough to sing in public.
  • Izda Health (Rebond) Care: The advertisement Rebond claims that, a daily food supplement capsule, improves overall health of a person from any age group and cures all diseases related to the brain, eye sight and heart. Moreover, the supplement promises speedy development of the brain by a unique combination of DHA, EPA and multi nutrients which also fulfill daily body necessities.
  • Kalada Plastic Cosmetic Surgery & Burn Centre: The advertisement claims that the Centre can provide a permanent solution for obesity.
  • Keva Ayurveda Health Care Pvt Ltd.: The advertisement of Keva Ayurveda claims to be an ISO 9001:2008 certified company which offers well tested highly effective curative treatments for obesity, paralysis, insomnia, stress management, de-addiction, arthritis, psoriasis, acne, spondylitis, digestive disorders, panchkarma/detoxification and many more with well researched and result based treatments under the guidance of qualified Ayurveda doctors.
  • Keva Ayurveda Health Care Pvt Ltd.: The advertisement on the website claims that weight loss is guaranteed or 100% money back guarantee.
  • L’Oreal India P Ltd (Garnier Colour Naturals): The advertisement claims that Garnier Colour Naturals provides nourishment to hair for eight weeks.
  • Louis Herbals (Louis Herbal Products): The product Louis Herbal Products claims to remove black spots, pimples, pimple marks and wrinkles. It also claims to make skin soft and glowing, makes the skin attractive and enhance the blood flow.
  • Marico Ltd (Livon Hair Gain): The advertisement which stars Rahul Bose claims that Livon Hair Gain helps to stop hair fall within 90 days. The claims on the product pack were not consistent with those in the advertisement.
  • Naik’s Homeopathy: The advertisement claims that Naik’s Homeopathy has successfully treated arterial blockages and weight. The patient in the advertisement claims that he/ she has lost 8 kgs and the blockages are 90% better.
  • Narendra Chitte Deaddiction Clinic: The advertisement claims that Narendra Chitte Deaddiction Clinic helps de-addict from alcohol, smoking and drugs within a day.
  • Nurture Health Care (Ayurex -S Capsule): The visual in the advertisement implies that the product enhances sexual pleasure.
  • Olefia Biopharma Limited (Olefia Crush Stone Syrup): The advertisement claims Olefia Crush Stone Syrup helps in removing all stones except the bile bag stone by diluting them. It also claims to remove all problems related to inflammation in the urine.
  • Prabha Homeo Clinic: The advertisement claims that Prabha Homeo Clinic helps to treat complicated and incurable diseases. It also guarantees treatment from its roots.
  • Prince Pharma (Prince Tila): The advertisement of Prince Tila claims to increase energy in the nerves as it is 100% Ayurvedic. The visuals on the product pack imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violates The Drugs & Magic Remedies Act.
  • Ree Age Solutions Body: The advertisement Ree Age Solutions Body claims to introduce the latest German machine in Asia with proven EMS technology, the only machine in the world which gives effective body sculpting and instant weight loss.
  • Sat Kartar Shopping Private Limited (Nari Jeeven Jyoti): The advertisement Nar iJeeven Jyoti claims to help women to stay free from pain and other problems related to the menstrual cycle. The product claims to have been scientifically manufactured to protect the health of women of all ages and resolve diseases like Uterus Infection, Cyst, irregular periods and white discharge etc. Claims that “the product improves skin, strengthens the body, increases stamina, keeps women healthy and reduces the possibilities of having abdominal pain, dizziness and irritation,” were not substantiated. The advertorial is misleading and makes people believe that the product has some super-natural qualities that can end problems. Thus, it violates the Advertising Code – 7 [5] under the Cable Television Network Rules, 1994.
  • SBS Biotech (Dr. Juneja’s Kesh King): The advertisement of Dr. Juneja’s Kesh King Hair Oil claims that the product “gives long hair.”
  • Seva Herbal: The advertisement claims that Seva Herbal is West Bengal’s oldest and best herbal clinic. The clinic claims to give 100% scientific and natural treatment for increasing penis size with no side effects.
  • Siddhi Ayurveda (Sugar Nashini Capsule): The advertisement of Sugar Nashini Capsule claims that it will help in getting rid of diseases such as feeling thirsty again and again, weak eyesight, late healing of wound, frequent urination, pain in legs, burning sensation, itching in the body, numbness of hands and legs, physical weakness.
  • SkyBrand India (Gymnedine): The advertisement for Gymnedine claims that the product controls diabetes and diseases related to it. It adds that continuous use of the medicine can cure diabetes. The advertisement is in breach of the law as it violates The Drugs & Magic Remedies Act. The advertisement contravenes Chapters I.1 and III.4 of the ASCI Code as well as Advertising Code-7 under the Cable Television Network Rules, 1994.
  • Soliel International Healthcare (Soliel International Healthcare Range of Product): The advertisement claims that their product Trushna Oil & Condom is 100% Ayurvedic, gives complete satisfaction in married life and is enriched with saffron.
  • TVM (Easy Slim Tea): The advertisement Easy Slim Tea claims that fat people become fit after consuming the product. The TVC shows morphed images of people.
  • Zee Laboratories (Brexelant): The advertisement for Brexelant claims to give 100% satisfaction in breasts enhancement with no side effects.