Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, October 2014


February 2, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In October, the complaints that were upheld against health-related claims included:

    • Advanced Hair Studio: The advertisement of Advance Hair Studio claims to have performed procedures on more than one million people including more than 10,000 celebrities from Hollywood, Bollywood, sports etc.
    • Ambic Ayurved (Diabiant Sugar Care Tablet): The advertisement of Diabiant Sugar Care Tablet claims that continuous intake of Diabiant is known to have reduced the level of insulin to nil for those patients who had been taking insulin. They also claim that even after stopping the intake it helpSl to keep the sugar level normal.
    • Apeejay Surrendra Corporate Services Ltd (Typhoo Green Tea): The packaging of Typhoon Green Tea claims to help maintain the body’s natural balance, antioxidants prevent cellular decay, helps to protect the body from harmful effects of free radicals and facilitate weight loss. It further claims that antioxidants are reported to have powerful health benefits that help in reducing risks of cancer, lower the chances of heart diseases and delay the aging process.
    • Bharatbhai Anandvala Healthcare: The advertisement of Bharatbhai Anandvala Healthcare claims successful treatment of difficult skin diseases. They claim to immediately cure chronic eczema, psoriasis, black spots lines, gaj charm, acne, pimples and piles by their treatment.
    • Cosmic Nutracos Solutions pack (Gaia Green Tea): The pack of Gaia Green Tea claims that “Green Tea improves health and promotes longevity. As green tea has fat burning qualities, it helps regulate weight. It strengthens your body’s immune system and delays the ageing process.”
    • Dabur India Limited (Dabur Range of Product): The advertisement of Dabur Range of Product claims “Do you have the energy of Shilajit Gold?” & “Shila X Oil – Full of energy,” were not substantiated. Also, when read in conjunction with the visual in the advertisement and specific to the advertisement claim, “Shila X Oil – Full of energy,” the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
    • Desire Forte: The advertisement of Desire Forte states that it is a herbal health drink along with capsule that enhances sexual power in men. The advertorial also says that with regular use of the product, it can help people in increasing their stamina and improve their sex life. They claim to be an ayurvedic formula for natural sexual enhancement.
    • Diafree Treatment Centre: The advertisement of Diafree Treatment Centre claims to offer permanent relief from Diabetes. It also claims to be an herbal-based treatment which guarantees no side effects, is chemical-free and proved to be safe. They also claim that their treatment requires no diet control during the medication. They further claim that the amazing effect of Diafree not only relieves you from Diabetes in a short period but also ameliorates your whole system and relieves you from many other diseases associated with Diabetes. The advertisement also states that anybody can benefit from Diafree Treatment regardless of age and is the only medicine for Diabetes that does not need lifetime treatment.
    • Dr. Nigam Goodhealth Pvt Ltd: The advertisement of Dr. Nigam Goodhealth Pvt Ltd through SMS claims ‘celeb Dr.Nigam’ Ltd. Hair Transplant at an Inaugural offer of Rs. 29990 and instant scalp cover in three hours at Rs.9990, which by implication is soliciting patients and also mentions the name of “Celeb Dr. Nigam” promoting the special inaugural offer, which is in violation of the Medical Council of India (MCI) Code of Ethics Regulations 2002 Clause 6.1.
    • Druti Hospital: The advertisement of Druti Hospital claims to provide treatment for Cancer without Chemotherapy and side effects along with treatment of infertility without any side effects with the help of pure Ayurvedic herbs. Also, the advertisement is in breach of the code of medical ethics as the advertisement mentions the name of Dr. Santosh Dubey promoting the Clinic which is in violation of the Medical Council of India (MCI) Code of Ethics Regulations 2002 Clause 6.1.
    • Food Yoga Health Clinic: The advertisement of Food Yoga Health Clinic claims 100% proven results, new approach for weight loss developed by Dr.Vinay Jadhav. MBBS. MD. based on his own experience of losing 22 Kg/6months. They further claim, “First time in India a post graduate qualified Allopathic doctor will give personalized effective Treatment Online.” They claim that this method of weight loss is developed and self-tested on the doctor. The claims were not substantiated.
    • Golden Tips Tea Co Pvt Ltd (Golden Tips Green Tea): The advertisement of Golden Tips Green Tea claims to kill bacteria that cause stomach upsets. It also claims to contain a large quantity of natural fluoride that kills tooth decay causing reduced bacteria, lower blood pressure and cholesterol and has anti blood-clotting properties. They also claim to help in preventing certain types of cancers and UVB -Induced inflammatory response. They further claim that 10 cups of Green tea in a single day restrict development of liver disorders.
    • Gosparsh Products (Gosparsh Milk): The promotion claim on the pack of Gosparsh Milk says it is the ‘next best food after cow’s milk for a newborn baby.’
    • Gtee Botanical Extract Pvt Ltd (Gtee Green Tea): The advertisement on the pack of Gtee Green Tea claims to have Polyphenols present in the tea that protects the body from the damaging effects of free radicals thereby preventing many diseases and degenerative conditions. It also claims to help in glucose regulation; protect joints and boosts immunity. Further, the contents on the website of the product claim to inhibit tumor cells DNA synthesis and peroxide radical generation, stating to also help to kill cancer cells without harming healthy tissue. They further state to reduce blood glucose level, enhance insulin activity, improve LDL – HDL cholesterol ratio, delay ageing, prevent tooth decay and fight cavities. The website also claims that the tea helps to prevent arthritis, and protects the skin against damage on topical application.
    • Gujarat Tea Processors & Packers Ltd (Wagh Bakri Green Tea): The advertisement on the pack of Wagh Bakri Green Tea claims to contain antioxidants which reduce effects of pollution and in the print advertisement, it claims to keep you worry free from many things including obesity.
    • Health Reactive (Body Revival): The advertisement of Body Revival claims to cure any kind of sickness like diabetes, blood pressure, thyroid, fever, cancer, joint pain, kidney and heart related problems.
    • Health Value Products (Diaya Sugar Relief): The advertisement of Diaya Sugar Relief claims to be an effective method to treat diabetes without having any side effects. It also claims that consuming this product regularly, one can easily get control over diabetes and get positive results. They further claim that the product is completely capable of maintaining the sugar level and cures diabetes in a short time period.
    • Hindustan Unilever Ltd (Fair & Lovely): The advertisement of Fair & Lovely claims that the product marketed in India gives better results than other fairness creams marketed in Dubai, Singapore and Japan stating a comparison versus “some of the world’s best products”. The Advertisement is misleading by exaggeration and implication that the advertised product is unbeatable with all the products in those countries. Also the advertisement is likely to be misleading by ambiguity as the comparison is only for instant whitening effect of the advertiser’s product.
    • Identity Fitness Club (Truweight): The advertisement of Truweight claims that food makes you fat but only food can make you slim. The advertisement further states that Truweight introduces you to super fat burning powers of super foods that have been formulated from 100% natural food after years of research, claiming that each product contains several of the 25 ingredients that aid weight reduction. The advertisement is in breach of code of medical ethics as the advertisement mentions the names of Dr. Sirisha and Dr. Deepa Sharma promoting the Clinic which is in violation of the Medical Council of India (MCI) Code of Ethics Regulations 2002 Clause 6.1.
    • Indian Sky Shop (Height): The advertisement of Indian Sky Shop (Height) claims “Ab height badhana bahut hi aasan,” “Chotti height wale fikar na kare” “Phone ghumaye aur height badhaye” “Fayda na milne par pura paisa vapas kiya jayega” were not substantiated and hence found misleading. Also, specific to the claims related to increase in height, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
    • Jagat Pharma (Isotine Eye Drops): The advertisement of Isotine Eye Drops claims to give relief from any eye problems in 5 minutes without surgery. It further states this “incredible research by Dr Basu,” with the Doctor promoting the clinic which is in violation of the Medical Council of India (MCI) Code of Medical Ethics Regulation, Clause 6.1.
    • Kho Cha Darjeeling Tea Bureau (Kho Cha Green Tea): The packaging of Kho Cha Green Tea claims to kill deadly bacterium acne which causes acne, effectively destroy harmful intestinal bacteria, lower the rate of cancer, prevent tooth decay, effectively prevent and treat diabetes, delay ageing and act as a cleansing agent for the body. The website further claims, “low in caffeine, high in fluoride which destroys tooth decay bacteria as well as those which cause stomach upset,” “has anti blood clotting properties,” “lowers cholesterol” and “lowers blood pressure.”
    • Kolors Health Care: The advertisement of Kolors Health Care suggests that the product helps to reduce the waist by up to 6 inches in just 60 minutes.
    • Komal Pharmaceuticals (Komal Range of Products): The advertisement of Komal Pharmaceuticals claims that Komal Eye Drops Herbal Eye Tonic, which free from side effects, is beneficial in haziness, itching, inflammation, eyesore, blurred vision, watering of eyes, anjanhari, reddishness, etc. It helps in normalizing the close and distant view and getting rid of computer radiation and all-day pollution. They further claim about another product, Komal Alkasol Syrup which helps in removing kidney stones in the subtlest form and relieves one from pain in kidney after consumption of medicine.
    • Love Life: The advertisement claims that Love Life is made up of complete beneficial ayurvedic herbs like, Ashwagandha, Shilajeet, Kesar, Gokhru, Safed Musli and Jayphal, and the product is capable of maintaining healthy sexual arousal in both men and women and produce effective solutions for all kind of sexual problems. Also, the advertisement visual implying sexual pleasure, is in breach of the law as it violated The Drugs & Magic Remedies Act.
    • Modi Omega Pharma (Jungle Formula Mosquito Repellent): The advertisement of the product claims to provide full protection against dengue when not at home also chikungunya and malaria. It further states up to 10 hours of protection.
    • Naaz India Company (Farata Gold Range of Products) – The advertisement of Farata Gold Range of Products claims to be a treasure of a happy life which is certified by the Govt. of Punjab. The products contain a great formula of Kesar, White Musli, Shilajit, Swarna Bhasma, Trivang, Bhasma, Kaunch Beej, Satavar, Gokharu and Pure Shilajit along with 19 herbs and bhasmas which is beneficial for men – related problems.
    • New Golden Future Society: The advertisement of New Golden Future Society claims solution for all types of addictions like – Alcohol, Afim, Ganja, Smack, Injection, Capsule, Diluter etc.
    • Organic India P. Ltd (Tulsi Green Tea): The advertisement claims that consuming Tulsi Green Tea helps prevent ageing, enhances stamina and Helps to combat jet lag.
    • Procter & Gamble Hygiene and Health Care Ltd (Pantene Pro V shampoo & conditioner): The Pantene advertisement claims “Ultimate Split-End Protection” which was not substantiated with comparative data, and “3 month Split End Protection” which was not substantiated as the data did not represent real-life conditions of the hair treatment routine.
    • Sanjivani Ayurved Ashram: The advertisement of Sanjivani Ayurved Ahsram claims to be “World’s No.1 Sexologist”. The advertisement also claims to have a quote from the American Agency FDA who states that by Vacuum Therapy and the penis increaser tool along with Ayurvedic Medicines can help to increase your penis size by seven to eight inches in 15 minutes, making it four to five inches fat, hard and straight and increases your sex time upto 30 to 45 minutes. They further claim to provide a 100% Herbal Treatment with no side effects and money back policy. Also, the advertisement’s visual implies sexual pleasure which is in breach of law as it violates The Drugs & Magic Remedies Act.
    • Sat Kartar Shopping P. Ltd (Dr. Piles Free): The advertisement of Dr. Piles Free claims to be an ayurvedic product and is an effective medicine to cure piles. It further claims to be 100% ayurvedic with no side effects, being the only permanent solution to piles. It has been stated in the advertisement that the product is made of 25 rare herbs and has a special formula named “TOTAL CURE FORMULA” that helps heal piles quickly without any operation and its effect could be seen in a few days.
    • Shakshi Wellness: The advertisement of Shakshi Wellness claims to reduce one inch from any part of the body within one hour.
    • Shathayu Ayurveda Pvt. Ltd. (Shathayu Ayurveda): The advertisement of Shathayu Ayurveda states WHO says 90% of type 2 Diabetes can be controlled or cured with simple life style modification. A simple and effective treatment of detox at Shathayu Ayurveda will enhance glucose metabolism, detoxifie the liver and improve insulin resistance.
    • Shree Baidyanath Ayur Bhawan (Baidyanath Vita-Ex Range): The advertisement of Baidyanath Vita-Ex Range claims to give lively feeling of manly power. They further claim that Baidyanath Vita Ex Gold Plus provides vigour and vitality. The advertisement also claims that along with Vita-Ex Capsule massage of Vita-Ex Oil is beneficial in physical development, increasing blood circulation and stamina. Also, the advertisement visual implying sexual pleasure, is in breach of law as it violated The Drugs & Magic Remedies Act.
    • Shree Kalyan Ayurvedashram: The advertisement of Shree Kalyan Ayurvedashram claims successful treatment of difficult skin diseases like Chronic Eczema, Psoriasis, Black spots lines, gaj charm, acne pimples and piles which get cured immediately.
    • SkyBrand India (Diabo Kill): The advertorial of Diabo Kill claims that the product is an effective method to treat diabetes without having any side effects, which has been used on several people across the country and has cured their diabetes. The advertisement further states that the user doesn’t need to have control on his diet while using this product and is completely capable of maintaining sugar levels, curing diabetes in a short time period.
    • Sunshine tea (Sunshine Tea Sticks): The packaging of Sunshine Tea Sticks claims the product is good for digestion and it helps you lose weight, fight cancer, boost your immune system, prevent diabetes, improve bone health, great for your skin and also reduces the risk of Parkinson’s and Alzheimer’s.
    • The Body Care: The advertisement of Body Care claims to offer permanent solution to weight loss in just six weeks by non-surgical stem cells therapy. The advertisement visual showing the before and after images of the treatment was also considered to be misleading.
    • The Ego Wellness Center – The advertisement of The Ego Wellness Center claims upto 30kgs of weight loss in 6 months. Also, the advertisement visual showing the before and after images of the treatment was considered to be misleading.
    • Vaidacharya Marketing (OZO Gold Suraksha Kavach): The advertisement claims that Ozo Gold Suraksha Kavach helps to neutralize the negative effects of electromagnetic radiation; it helps increase ones resistance power, stamina and strength. The advertisement also shows a Doctor recommending the product to protect one from the radiation from electronic products like mobile phones, computers, that give out radiation that cause diseases like brain cancer, asthma, heart problems, diabetes, blood pressure, joint pain, depression and sexual diseases etc. The company also offers a 15 day money back guarantee.
    • Venus Remedies Ltd (Ezenus): The advertisement of Venus Remedies Ltd (Ezenus) claims that one candy has many benefits which are clinically proven. It further claims to detoxify the liver, enhance immunity and purify blood without any side effects. It also claims that by taking 3-6 candies per day for 30 days you can reduce stress by upto 60%.
    • Viron Forte: The advertisement claims that Viron Forte brings new energy, power and stamina. It helps cure all sex related problems like erectile dysfunction, mistakes in childhood and small size problems. Also, the advertisement has a visual implying sexual pleasure, whixh is in breach of the law as it violates The Drugs & Magic Remedies Act.