Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, November 2014


February 2, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In November, the complaints that were upheld against health-related claims included:

  • Advino Healthcare: The advertisement of Advino Healthcare claims “First time in India without operation and medicine treatment of pain,” and further states that “This treatment is certified by the world’s most reliable institute (USFDA) and it has no side effects.”
  • Alfa Wellness: The advertisement claims to cure diabetes type II, which occurs due to obesity. The claim that this can be cured by research products and food supplements of Dr. Pradeep Kumar and by adopting a balanced diet. It further claims to cure PCOD (Polycystic Ovarian Disease).
  • AyurMana Centre for Advanced Healing: The advertisement of AyurMana Centre claims to help weight loss of up to 30 pounds in 4 weeks without starvation diet or strenuous exercise.
  • Bhagyesh Health & Beauty Care Pvt.Ltd (Height Grow Capsule): The advertisement of Height Grow Capsule claims to be the best ayurvedic medicine that increases height with double speed. It claims to be the world’s No.1 product which increases height with speed and is now available in India, after Japan, China, America and Russia. It further claims to increase height by 5 inches in 3 months, or else the customer’s money will be refunded.
  • Chappin & Nelson Homeopaths (Mica 7CH): The advertisement of MICA 7CH claims to get wonderful results to cure diseases such as of GIT, respiratory tract infections, male genitalia, hepatitis, tuberculosis, asthma, plague, erectile dysfunction, impotency, azoospermia, venereal diseases like EBV, HIV, lupus bronchitis, pneumonia, breast cancer and chronic hyperacidity, acne and vomiting with blood. MICA is also recommended for breathlessness due to chronic bronchitis, asthma, and even chest congestion. It further claims to completely cure TB, when taken in the initial stage of TB, rejuvenate the human mind, improve blood circulation, and improves the general tone of tissues and conductivity. They state that MICA is hematinic, which means increases the count of red blood cells, which also increases oxygen carrying ability of the cells. It is highly effective in cases of bone marrow depletion and hepatic dysfunction. It is listed in the Indian Homeopathic Pharmacopoeia as one of the most useful rare drugs.
  • CordLife Sciences India Pvt. Ltd: The advertisement of Cordlife claims to be Asia’s largest stem cell bank. The advertiser did not provide the market size in each country and the total market size in Asia to arrive at total market share data to establish that Cordlife is the market leader in Asia. The CCC concluded that the claim, “CordLife is Asia’s Largest stem cell bank,” was not substantiated.
  • Curanum Healthcare Pvt Ltd (Dr. Health): The advertisement is in breach of code of medical ethics as the advertisement is soliciting patients and also shows pictures with the names of Dr. Pranjal Shamsher and Dr. Shahid Shamsher promoting the Clinic, which is in violation of the Central Council of Homeopathy Code of Ethics Regulations Clause II 6.1.
  • Daiveey Anusandhan Sansthan: The advertisement of Daiveey Anusandhan Sansthan claims magical treatment for joint pain through Ayurvedic medicine. Also, the TVC shows Vaidya Deepak Mishra promoting the clinic which is in violation of the Code of Medical Ethics.
  • Dalmia Continental Pvt Ltd (Hudson Canola Oil): The advertisement of Hudson Canola Oil claims “Mono unsaturated fat reduces risk of diabetes,” “Hudson Canola Oil is the world’s best value for money amongst heart-healthy oils,” “the fastest growing edible oil in the world”! In Canada, over 50% of the vegetable oil consumed is Canola, Japan’s usage rate is over 50% and Mexico’s is 25%. In the US and Australia, Canola is already the second most preferred oil,” “Canola is the best oil in terms of fat content, when looked at in totality: lowest saturated fat, very high MUFA, very high Omega-3, best balancing ratio of Omega-6 to Omega-3, zero trans fats. No other oil offers this unique combination of fats!” These claims were not substantiated with clinical research data.
  • Doctor Advice Company (Sikandar -E- Azam Capsules): The advertisement of Sikandar -E- Azam Capsules claims to be the world’s best in providing unbelievable power, strength, satisfaction and helps cure underdeveloped organs and masculine weakness, for rejuvenating sexual desire, providing energy and joy with a guarantee card along with the product.
  • Doctor House: The advertisement of Doctor House claims to get rid of addiction from afim – smak, alcohol, bidi, cigarette, gutka and tobacco. The advertisement shows Dr. K.S. Rajpurohit promoting the clinic which is in violation of the Medical Council of India (MCI) Code of Medical Ethics Regulation, Clause 6.1.
  • Dr. Batra’s Health Clinic: The advertisement of Dr. Batra’s Health Clinic claims to offer revolutionary hair growth treatment from France which is a painless and non-surgical treatment. They further state that 77% have seen hair growth results in just eight weeks.
  • Dr. Batra’s Homeopathy Clinic (B Perfect Batras): The advertisement of B Perfect Batras claims “BRTIM lose weight in every sitting from first session,” “no diet and no exercise,” “Assured results,” “lose upto 5-8 cms in four sessions,” were not substantiated.
  • Dr. Batra’s Homeopathy Clinic: The advertisement of Dr Batra’s Clinic claims to offer “Consultation with the Doctor and computerized hair test worth Rs. 2,000 now at just Rs. 250.,” “Limited period offer,” “Avail easy EMI options,” and the Website claims, “Confirm your appointment online @ Dr. Batra’s clinic, Pay just Rs. 99/- and get products worth Rs. 175/- free.” “It also offers 10% off on treatment in its animation slides,” were not substantiated. The Website shows Dr. Batra promoting the clinic which is in violation of the Code of Medical Ethics for Homeopathy practitioners.
  • Dr. Herb Tripod: The advertisement of Dr. Herb Tripod claims that herbs can cure anything, ranging from common cold to cancer, asthma, arthritis, baldness, diabetes, skin diseases and auto immune diseases without surgery. They claim 100% satisfaction guaranteed as well, also offering a return policy within eight weeks, for unsatisfied consumers who have taken the treatment for six weeks. A negligible (shipping and handling) fee is applied and the rest of money is refunded. They also state that renewal patients are not eligible as they already have experience with our success. These claims were considered to be false as they were not proven.
  • Dr. M Shantha Kumar: The advertisement claims to reduce one’s weight by re-programming your mind (RRPM System), through a step by step program. It also claims that one need not follow diets, tiresome exercises, dangerous pills or fasting. They further claim that the RRPM Sysytem helps to gain new confidence and vitality as you get into the shape you want, permanently, with the use of the product for just a few minutes in a day or night to lose weight even while you are sleeping. They state that the product helps to get rid of those extra pounds quickly-and painlessly. The advertisement mentions Dr. M. Shantha Kumar promoting the clinic which is in violation of the Code of Medical Ethics.
  • Dr. Paresh Patel Remedies: The advertisement of Dr. Paresh Patel Remedies claims 100% freedom from insulin and no need to consume medicines for the rest of one’s life. It also claims highest success rate delivered by Dr. Paresh Patel as per World Medical Record. The advertisement shows Dr. Paresh Patel promoting the clinic, which is in violation of the Medical Council of India (MCI) Code of Medical Ethics Regulation, Clause 6.1.
  • Fortius Herbal Clinic: The advertisement of Fortius claims that sexual conditions and diseases are curable. The advertisement states conditions and diseases such  as erectile dysfunction, premature-ejaculation, infertility, impotency, loss of libido, STD and VD can be eradicated through herbs so that you can live your life with utmost joy.
  • Godrej Consumer Products Ltd (Goodknight): The advertisement of Goodknight shows “a child standing near the mosquito vaporizer,” whereas the product’s leaflet includes a precaution that the electrical liquid vapourizing machine should be kept away from the reach of children. The advertisement features a dangerous practice, manifests a disregard for safety and encourages negligence.
  • Greeenika (Greenika Nutri Vito Range): The advertisement of Greenika Nutri Vito Range claims to be a combination of natural ingredients, which is better than what we eat regularly and is comparatively cheap. Nutri VITO Complete Family claims that it not only helps in a child’s physical growth but mental development as well, and can be also used by adults without any hesitation. It also claims to stop cholesterol and keep one slim forever, is a boon for diabetics and stops weakness forever. It further claims to be 100% natural with no side effects and approved by the government.
  • Hindustan Unilever Ltd (Lifebuoy): The advertisement of Lifebuoy claims to provide “10 x more germ protection” and “10 x more skin care” than any other soap which was not substantiated.
  • Ishwar Ayurveda Pvt. Ltd (Nav Jivan Ras): The advertisement of Nav Jivan Ras claims that the product is effectively capable of treating various diseases like paralysis, joint pain, arthritis, cervical and any kind of headache. It also helps in developing positive energy in the whole body. It further claims to be the best, natural and efficient way of fighting various diseases. They claim that the product has been formulated around 100 years ago through ancient Vedic methods but now; the product has been modified by using modern Ayurvedic procedures. They also state “Nav Jivan Ras is a multi-beneficial product which makes body parts stronger,” which was not substantiated. The TVC shows Dr. Sagar Malik promoting the clinic which is in violation of the Medical Council of India (MCI) Code of Medical Ethics Regulation, Clause 6.1.
  • Jimmy Health Clinic: The advertisement of Jimmy Health Clinic claims 100% successful treatment of sexual problems such as premature ejaculation, impotency, masculine vigour, semen disease, undeveloped organ, less sperms, night fall, infertility. It also claims to increase weight and improve health permanently. Also, the advertisement shows Dr. Zed promoting the clinic which is in violation of the Medical Council of India (MCI) Code of Medical Ethics Regulation, Clause 6.1.
  • Jivo Wellness Pvt. Ltd. (Jivo Canola Oil): The advertisement claims that Canola oil consumption is the way to stay fit and fabulous. It prevents heart diseases, boosts memory, prevents cancer, relieves joint pain etc. It also states to be good for diabetes and reduces one’s waist line and is the world’s most preferred healthy cooking oil.
  • Keya Seths Aromatherapy (Tetra): The advertisement of Tetra claims total complexion rejuvenation, prepared with an international formula. It father claims to make your skin becomes 4X fairer, brighter and spotless.
  • Lavanya Pharmacy Pvt Ltd (Lavanya Ashwa): The advertisement of Lavanya Ashwa claims to be a reliable medicine for masculinity and provides complete physical and mental satisfaction.
  • Lifespan Diabetes & Cardio metabolic Clinic: The advertisement of Lifespan claims “Diabetics are 50% more likely to have a heart attack”. This claim was not substantiated with data specific to the Indian population. Also, the claim was misleading by exaggeration.
  • Looks Cosmetic Clinic: The advertisement of Looks Cosmetic Clinic claims to offer services such as help to lose up to 5-20 Litres fat, painless, stitchless and scarless FUE hair transplants for Rs 50/- hair.
  • Malpani Infertility: The advertisement of Malpani Infertility claims a guaranteed pregnancy programme. The Website shows Dr. Malpani promoting the clinic which is in violation of the Medical Council of India (MCI) Code of Medical Ethics Regulation, Clause 6.1.
  • Medihoney: The advertisement of Medihoney claims that body weight loss occurs only when metabolism in the body increases. The advertisement further explains that body weight gain occurs when there are excess calories in the body due to slower metabolism.
  • Medikom Healthcare (18 Plus Slimming Capsule): The advertisement of 18 Plus Slimming Capsule claims to reduce obesity with guaranteed results. It claims to reduce excess weight from one’s belly, waist. thighs, neck, chest, hands, legs, and the extra fat near the arms cured from the roots. It is 100% ayurvedic treatment with no side effects.
  • Mohan Homeo Clinics: The advertisement of Mohan Homeo Clinics claims successful treatment of kidney diseases without any operation.
  • Nagmata Dawakhana: The advertisement of Nagmata Dawakhana claims definite treatment of diseases such as impotency, premature ejaculation, nightfall and semen in urine, inflammations, smallness, crookedness, syphillis, gonorrhea and leucorrhoea in women, irregular periods, infertility, hydrocele, piles, fistula, etc. with a lifetime guarantee.
  • Nasha Mukti Kendram: The advertisement of Nasha Mukti Kendram claims successful treatment for patients suffering from alcohol, ganja, bhang, smack, drugs, etc. addictions.
  • Naturoveda Health World (Zilaxo Advanced Pain Solution): The advertisement of Zilaxo claims that their treatment procedures are “US FDA approved,” which is false and misleading.
  • Om Sai Ayurveda India (Om Sai Ayurveda Products): The advertisement of Om Sai Ayurveda Products claims to help increase your height in 90 days or get the money back. It states that today almost 40% of the boys-girls are troubled by their small height as they believe that the height of a person cannot increase, or our height remains in a dormant position, which can be locomoted up to the age of 35 years with Ayurvedic Medicines. It states that the product provides nutrition to the glands by proper blood circulation in the body and gives sense to the height increaser hormone without any side effects and is GMP Certified.
  • Patanjali Ayurved Limited (Patanjali Dant Kanti Junior): The advertisement of Patanjali Dant Kanti Junior claims to be 100% SLS free. It claims that the product has natural herbs that would save children from brain cancer, blood cancer, stomach cancer, skin and bone cancer caused by SLS toothpaste.
  • Prince Pharma (2much Gold Capsules): The advertisement of 2much Gold Capsules claims to thicken the semen for a happy married life. Amba Health Clinic: The advertisement of Amba Health Clinic claims to provide a healthy treatment to gain weight and helps alcohol addicts to get rid of alcohol without physically getting them to the clinic.
  • Rajvaidya Shital Prasad & Sons (Rasayan Vati): The advertisement of Rasayan Vati claims that the tonic contains Kesar, Shilajit, Moti and Muesli which keeps men young and healthy. It increases energy, brings back youth and has been trusted for 60 years. Also, the advertisement’s claims, read in conjunction with the visual, imply that the product is meant for enhancement of sexual pleasure.
  • Shapphire Health Care (Speed More Ayurvedic Capsule): The advertisement of Speed More Ayurvedic Capsule claims to improve stunted growth. It further claims that it is an ayurvedic capsule which is 100% natural and is GMP certified.
  • Shathayu Ayurveda (Organic Wheat Grass Powder): The advertisement of Organic Wheat Grass Powder claims to help lose weight, controls blood sugar, cholesterol and prevents constipation. It also purifies the blood and improves circulation and boosts immunity.
  • Shiva Swasthya Shansthan (Ab Croon Capsules): The advertisements of Ab Croon Capsules claims to improve hormones and metabolism. The advertisement states that just reducing the sugar level is not useful in diabetes, thus, it claims to give freedom from diabetes.
  • Shivani Aushadhalay & Naturopathic Hospital: The advertisement of Shivani Aushadhalay & Naturopathic Hospital claims guaranteed treatment of leucorrhoea. It also claims increase or decrease of weight up to 10kgs in 1 month. They further claim treatment of diseases such as chronic nasal catarrh, ringworm, eczema, itching and all female and male diseases and infertility.
  • Shree Krishna Aushadha: The advertisement of Shree Krishna Aushadha claims 100% solution for sex problems by their herbal treatment. The advertisement shows Dr. S.M. Kaushal promoting the clinic which is in violation of the Code of Medical Ethics for Ayurvedic practitioners.
  • Shri Sharma Ayurved Mandir (Fat Free Max Capsule): The advertisement of Fat Free Max Capsule claims in removing excess fat, and obesity.
  • Shrinivas Wellness (Shrinivas Tulsi Panchamrit): The advertisement claims that 2 drops of Tulsi Panchamrit keeps all the diseases away and gives longevity. The advertisement also claims that the product provides a protection shield against heart diseases, kidney problems, cancer, urinary diseases, diabetes, cough and cold.
  • Sresta Natural Bioproducts Pvt Ltd (Organic Tulsi Green Tea): The advertisement of Organic Tulsi Green Tea claims to have the most abundant catechin in green tea which is epigallocatechin-3-gallate (EGCG). This compound is largely responsible for the antioxidant, LDL lowering and anti-cancer properties of green tea. They further claim that these catechins also stimulate the burning of fat in liver and muscles, thus aiding weight loss. It also helps lower LDL cholesterol and has proven anti-cancer properties.
  • Sterling Super Specialty Hospital: The advertisement of Sterling Super Specialty Hospital offers stem cell therapy for joint pain without surgery, medicine and any side effects.
  • The Colors Bar: The advertisement of Colors Bar claims to help one’s skin become two or more tones whiter.
  • Vaidacharya Marketing (Relief N Piles): The advertisement of Relief N Piles claims to be the panacea to get rid of piles. It further claims that patients will get relief from such a painful disease with their medicine, as their medicine has shown very effective results. The advertisement further states that piles patient can get immune from the disease and give a lifetime assurance. They claim that this has shown also shown good results abroad.z
    • Yog Hari Clinic: The advertisement of Yog Hari Clinic claims to reduce obesity and excessive fat from the body, thus improve heath. The advertisement further claims that those who are weak can put on four kilograms of weight in 30 days.