Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, March 2015


February 5, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In March, the complaints that were upheld against health-related claims included:

    • Amar Products India (Collegian Cream): The advertisement claims that Collegian cream is useful for pimples, black spots, small pox, eczema, dark circles around the eyes, freckles, stretch marks, skin cuts and burns on the skin, wounds etc., which helps reduce wrinkles and increases fairness, which can also be used as a facial or after shave cream, with no side effects. They further claims “Bring the Collegian cream today which is completely domestic, trusted, reliable and famous for more than 5 years. Collegian cream makes your skin beautiful and fair, Feel it yourself,” “The speciality of this cream is that it is useful for the children as well as the old aged male/female and along with this; it is a boon for pimples. Collegian cream is enriched with not just one or two but with 12 qualities,” which were not substantiated.

 

    • Anjali Products (Susen Range of Products): The advertisement claims Susen Range of Products provide solution to all hair problems like hair fall, greying, dandruff and baldness.

 

    • Ankur Chemfood Ltd (Ankur Salt): The advertisement of Ankur salt claims “In comparison to that of ordinary Salt, Ankur Salt has less percentage of sulphate that can help get protected from the disease like stone,” “Dr. Salt- Low sodium salt controls the blood pressure and body weight,” “Salt Plus – Consuming Iron- Fortified Salt gives protection from the diseases occurring because of lack of iron in the blood and also increases the percentage of hemoglobin in the blood,” were not substantiated.

 

    • Apollo Health and Lifestyle Limited (Nova Specialty Hospitals): The advertisement claims loss of 80 percent of excess body weight with minimal invasive procedures and that bariatric surgery is a safe procedure were not substantiated with supporting data.

 

    • Asian Bariatrics: The advertisement showcases before and after visuals, which are misleading. Along with which they claim to get rid of obesity, diabetes, blood pressure, cholesterol and joint pain.

 

    • Baljiwan Medicines Pvt Ltd (Baljiwan Instant Joshanda): The advertisement claims that Baljiwan Instant Joshanda is enriched with green tea and helps one to relax, reduce stress, boosts stamina, fights illness, cough, cold and flu, strengthens immunity and keeps one going.

 

    • Cancer Care: The advertisement claims the product to be an Ayurvedic sure shot medicine to cure cancer and live a healthy life.

 

    • Cavinkare Limited (Spinz Sun – Tan Remover): The claim of Spinz Sun- tan remover “To remove sun tan in 5 minutes,” was not substantiated.

 

    • CENO India – CENOS Range of products (Diaba Drops Capsule): The advertisement of Diaba Drops Capsule claims that it is a completely Ayurvedic medicine to cure diabetes, control sugar and bring it to a normal level with no side effects.

 

    • Cremica Agro Food Products (Cremica Biscuits): The advertisement claims Cremica Healthy Oatmeal Cookies are rich in Vitamins which was not substantiated with supporting data

 

    • Deep Ayurveda: The advertisement claims 100% cure of problems like liver disorders, kidney failure, sugar, blood pressure, chronic constipation, hyper acidity, kidney stones, knee and joint pain, arthritis, sex problems, etc. They further claim to cure skin diseases and psoriasis, all with no side effects. Also, the visuals showing the images of before and after the treatment were considered to be misleading.

 

    • Delhi Clinic: The advertisement claims 100% guaranteed treatment, completely ayurvedic medicines which help preventing kidney stones, neoplasm of the uterus / PCOD, sex problems, piles, obesity and women diseases. The advertisement visual implying enhancement of sexual pleasure was found misleading.

 

    • Dibecure – Dibecure+ Range of Products: The advertisement claims the product to be 100% Ayurvedic which helps to get freedom from sugar with zero side effects.

 

    • Dr Balwinder Singh Walia: The advertisement claims guaranteed cure from the root for acne, freckles, white spots, fulvaihari, skin diseases, chronic psoriasis, which were not substantiated.

 

    • Dr Paresh Patel Remedies: The advertisement claims to help remove blockages from any nerves in the body that can be 100% opened without LLLT laser surgery.

 

    • Dr. Ashwini’s Obesity & Homoeo Health Care Centre: The advertisement claims weight loss without surgery, dieting, gym and yoga.

 

    • Dr. Batra’s Homeopathy: The advertisement showcases before and after images of hair growth after the use of product, which is misleading.

 

    • Eli Pharmaceuticals Private Limited (Eli Melas Ultra Fairness Cream): The advertisement for Eli Melas Ultra Fairness Cream claims to be 100% herbal and made for sun protection, which helps get rid of wrinkles, dark spots and dark complexion.

 

    • Emami Agrotech Limited (Emami Healthy & Tasty Sunflower Oil): The advertisement of Emami Healthy & Tasty Sunflower Oil claims “Healthy Heart,” “Better eyesight,” “Strong Bones,” “Strong immunity,” did not hold true for the product, were not substantiated and were misleading by implication.

 

    • Emami Agrotech Limited (Emami healthy tasty range and products): The advertisement claims Emami healthy tasty range and products helps in reducing risk of heart diseases, which was not substantiated with proof of efficacy.

 

    • FB Herbal Dawakhana (Obyzile Herbal Powder): The advertisement claims Obyzile Herbal Powder helps maintain a slim figure with improved breast shape and reduced abdominal fat. The advertisement also claims that the product helps to reduce fat and obesity giving one’s body a sexy and beautiful look and cures the swelling in the uterus.

 

    • GlaxoSmithKline Consumer Healthcare Ltd (Junior Horlicks): The advertisement claim of “96% mothers choose Junior Horlicks,” is not unique to Junior Horlicks as other competitive brand users also use those brands for the same benefit of brain development/weight gain, etc. The study findings were considered to be favorably biased for the advertised product.

 

    • GlaxoSmithKline Healthcare Ltd (Horlicks): The TVC suggests that consumption of Horlicks can be initiated at the time of exams for better concentration. The visual presentations give the impression of instant effect on consumption of the product whereas the longevity of the consumption of the product is necessary for efficacy. The TVC was considered misleading.

 

    • Gupta Clinic: The advertisement claims 100% solution for sexual weakness and sexual diseases in 14 days.

 

    • Harinarayan Pharmacy (Charans Siddh Bhringraj Hair Oil): The advertisement claims Charans Siddh Bhringraj Hair Oil stops hair fall completely.

 

    • Hashmi Dawakhana: The advertisement claims to nullify the fear of sex, increase the size of the penis by one to two inches, makes one more energetic with super sex power and more passion with the consumption of just one strip, with a guarantee card.

 

    • Herbal Life Clinic: The advertisement claims successful treatment of sexual problems with world’s no. 1 German bandaged penis increaser tool which helps make the penis 7-8 inches long, big, hard, in shape and energetic, and provides better sex capacity to 35-40 minutes. They further claim to provide 100% Ayurvedic treatment to prevent premature ejaculation, nightfall, childlessness, impotency and crookedness of the shape of the penis.

 

    • Husn-E-Doshiza: The advertisement claims Husn-E-Doshiza with Maujn and oil, as a solution to increase the beauty of females by beautifying and shaping up undeveloped breasts and making them look attractive.

 

    • Janta Hospital: The advertisement claims successful treatment of slip disk diseases, backbone twist, leg pain, cervical backbone, fracture due to accident, full or half stoppage of functioning of one’s body, leg and arms, joint pains, paralysis, polio and backbone disorders.

 

    • Kent Ro System Ltd (Kent Water Purifier): The advertisement claims Kent Water Purifier helps remove chemicals and pesticides totally from vegetables and fruits which is an absolute claim and was not substantiated adequately. They also claim, “Clean with Kent Vegetable Purifier and eat 100% healthy,” which is misleading by exaggeration.

 

    • Keva Ayurveda Health Care Pvt. Ltd (Panchakarma): The advertisement of the product claims to help a person reduce weight up to five kilograms, which was unsubstantiated.

 

    • Krishna Kripa Industries (KK Cardi Care Herbal Tea): The advertisement of KK Cardi Care Herbal Tea claims to contain no nicotine or caffeine and is useful for all types of heart ailments. The advertisement further claims the product help clears blocked arteries, strengthens heart muscles, controls high blood pressure, controls high cholesterol and relieves chest pain. It also claims to be a completely herbal food supplement for one’s heart.

 

    • L’Oreal India Private Limited (Garnier Men Oil Clear Face Wash): The claim of Garnier Men Oil Clear Face Wash to have 5 times more power to remove dirt (Vs grade I soap bar) was not substantiated.

 

    • L’Oreal India Private Limited (L’Oreal Absolut Repair Lipidium): The advertisement of the product claims to erase 100% damage in just 40 minutes. The claims, “Serie Expert’s new Lipidium Technology not just repairs damaged hair but reconstructs it from the inside out – with its potent lipid – based reconstruction cocktail,” were not substantiated.

 

    • La Belle Bodycare Pvt. Ltd (Bio Slim Therapy): The advertisement of Bio Slim Therapy claims to help reducing weight, specifically up to six centimeters loss from the waist, hips and thighs and detoxifies the body. They further claim that this unique combination not only breaks down the most stubborn fat but also tones your body. They also claim “Experience this new treatment to shape your body and mind, in just 90 minutes per day.”

 

    • La Belle Bodycare Pvt. Ltd (La Belle Slimming and skin Clinic): The advertisement claims 15 years’ experience which was found to be misleading.

 

    • La Grande Herbs & Pharma Limited (Bye Bye Madhumeh): The advertisement claim sure shot diabetes solution with complete ayurvedic medicines with no side effects, where lakhs of patients trust the product for 40 years. The advertisement further claims “Take 1 spoon powder twice a day with lukewarm water and get rid of Diabetes and its side effects.”

 

    • Life Slimming & Cosmetic Clinic: The advertisement claims the FDA cleared clinic which has been voted for providing the best body treatment with Steam Cell therapy for hair growth, without any side effects.

 

    • Lifespan Diabetes & Cardiometabolic Clinic: This advertisement claims, “Diabetics are 50% more likely to have a heart attack” which is not a correct representation of the facts and is an incorrect interpretation of data.

 

    • Love Life: The advertisement claims the product to help increase the penis size and length by four to five inches and helps increase the sex time to 40-45mins, with a 50% off discount offer.

 

    • Lup Tup (Lup Tup Health Drinks): The advertisement claims that the health drink helps prevent heart attacks, helps lose weight, controls cholesterol and is a heart block removal tonic. It further claims to be a natural tonic with no chemicals and side effects.

 

    • Makewell Pharmaceutical (Speed Health Capsule): The advertisement claims that Speed Health Capsule benefits one’s liver, increases appetite, cures irritation, develops new blood and builds muscles, cures weakness and tiredness which helps to develop more interest towards one’s work. They further claim that this Ayurvedic Medicine for men and women has no side effects and helps to get an energetic body in a course of three months.

 

    • Mansi Ayurvedic Pharmacy (Diabetes care churan): The advertisement claims “formulation is of Ayurvedic herbs and controls blood and urine sugar level in diabetics,” “allopathic drug dosage and insulin need will be reduced or completely eliminated,” “it increases insulin production from the pancreas” and “elixir for diabetics.”

 

    • Marico Ltd. (Hair & Care): The advertisement claims “reduces hair fall by 50%” was substantiated when the product is compared Vs untreated hair. The TVC is misleading by omission in the absence of appropriate disclaimers of reference of comparison.

 

    • Mayuri Heena Herbals Private Limited (Mayuri Hair Oil): The advertisement claims Mayuri hair oil to be 100% Ayurvedic, providing hair solutions for hair fall in 15 days and dandruff in five days. They also claim that the hair grows faster with its regular use, helps in growing new hair within three months and stops hairfall and hair greying by removing dandruff from the roots.

 

    • Med Spa: The advertisement claims removal of targeted fat through the spa. They further claim, “4D Body Contouring- This customized combination treatment incorporates targeted fat removal.”

 

    • MK Agrotech Private Limited (Sunpure Sunflower oil): The advertisement claims to boost your immunity with chemical free processed oil and intact with natural vitamins.

 

    • Modi Naturals Ltd. (Oleev Active): The advertisement claims “Oleev Active better than Canola Oil,” “Lowers cholesterol & protects the heart from life threatening diseases,” “1/3rd Lesser absorption than canola oil,” “Special non-sticky formulation ensures less absorption and lowers fat consumption,” were not substantiated adequately. Advertiser has provided only a test method on a lab scale and not actual cooking situation data. The claim “10x More Antioxidants” was misleading by implication when read in conjunction with the sub-bullet point regarding cholesterol lowering claim.

 

    • Naturoveda Health World (Zilaxo): The advertisement claims Zilaxo was awarded the Most Promising Brand Equipped with Internationally Acclaimed Technologies citation with approved equipment stamp by US FDA.

 

    • Nipcos (Nipcos Range of Products): The advertisement claims U-VA Plus Oil Capsules to be a 100% ayurvedic product useful for gaining vitality, enthusiasm, as well as for a feeling of energy and passion in one’s personal life and the first choice of women since the past 12 years. Also, the advertisement’s claims, read in conjunction with the advertisement’s visual, imply that the product is meant for breast enhancement and enhancement of sexual pleasure, which is in breach of the law

 

    • Oshea Herbals (Phytoslim Anti Cellulite Cream Gel): The advertisement of Phyto Slim Anti Cellulite Cream Gel claims to work on shrinking the adipose tissue of fat and cellulite. They further claim that the product contains vitamins and other precious botanical actives that make the skin more elastic. They then claim that with daily use, fat and cell deposits start to disappear, reducing the appearance of cellulite with no stubborn fat.

 

    • Pilolet Capsule: The advertisement claims that the product is a completely herbal and Ayurvedic solution for chronic bleeding and vaadi piles. They also claim that the product helps to get rid of the bleeding and the Jactitation, reducing the swelling and infection, giving relief from pain and itching with no pain and side effects. They further claim that lakhs of people have used to product and got rid of piles for a lifetime.

 

    • Pitambari Products Private Limited (Pitambari Sapta Shakti Til Oil): The advertisement of Pitambari Sapta Shakti Til Oil claims to control cholesterol level in blood.

 

    • Planet Ayurveda: The advertisement claims 100% natural cure for diabetes with effective sugar control with no side effects, reducing the HBA1C levels to seven percent.

 

    • Popular Pharma (D K Energy): The advertisement claims DK Energy to be the only Ayurvedic medicine to help gain weight in just 15 days.

 

    • Prithvi HealthcarePvt. Ltd. (The Earth Healing Centre): The advertisement claims Earth Healing Centre to be Bangalore’s most ambidextrous ayurvedic IP Hospital which was unsubstantiated.

 

    • Raylon Industries (Regen Hair Vitalizer): The advertisement for Regen Hair Vitalizer claims to be a clinically proven herbal breakthrough to treat alopecia and prevent all hair problems such as hair fall in men, women and children with no side-effects and also helps hair growth naturally

 

    • Sanjivani Homoeopathic Centre: The advertisement claims successful treatment of kidney stones and gall bladder stones without any operation but with an advanced computerized homeopathic treatment Centre.

 

    • Sanwaria Agro Oils Ltd (Sanwaria Refined Soyabean Oil): The advertisement of Sanwaria Refined Soyabean Oil claims to have omega 3 and vitamin E that sharpens one’s mind, which stands unsubstantiated.

 

    • Satya Sai Aushadhalay: The advertisement claims successful treatment of sexual problems, World’s No. 1 America’s penis enlarger with better sex capacity increasing the sex time up to 30-40 minutes. They further claim 100% cure for nil sperm count and impotency with no side effects and results for lifetime or else get double amount back.

 

    • SBS Biotech (Dr. Ortho Ayurvedic Oil and Capsules): The advertisement for Dr. Ortho Ayurvedic Oil and Capsules claims to be Asia’s Most Promising Brand validated by consumers and industry and also Asia’s Most Trusted Brand in pain reliever segment.

 

    • Shathayu Ayurveda (Shirodhara): The advertisement claims that more than 40% of Indians who are in stress look out for a good relaxation technique. They further claim that Shirodhara is the best way to get relaxed.

 

    • Shathayu Ayurveda (Svarana Bindu Prashna): The advertisement claims “Svarana Bindu Prashna improves the concentration, memory and creative learning” and “Improves immunity and intelligence,” were not substantiated with efficacy data of the product.

 

    • Shree Maruti Herbal (Stay-On Oral Liquid): The advertisement claims that Stay-On Oral Liquid is a 100% ayurvedic formula and herbal supplement for men and women, which brings unbelievable passion in one’s body that helps getting enthusiasm and happiness in one’s life. They further claim to be a supplement offered for the first time in India. Also, the advertisement’s claims, read in conjunction with the pack visual, imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law.

 

    • Shreeji Honey (Shreeji Ashtamrut): The advertisement claims Shreeji Ashtamrut to be a health enhancer drink, especially for the resistance to Swine flu.

 

    • SS Herbal Industries (Aloebliss Aloevera Fibrous Juice): The advertisement of Aloebliss Aloevera Fibrous Juice helps strengthen one’s immune system, regulates blood sugar and blood pressure, and controls diabetes.

 

    • SSR: The advertisement of the product claims, “See the difference because of reducing 24 K.G Weight.” Also, the visuals showing the images of before and after the treatment were considered to be misleading.

 

    • Subhash Pukale Ayurved Dispensers: The advertisement claims instant cure for diabetes with 100% weight loss guarantee or a money back policy.

 

    • Sunmarg HillS (Pix-50 Capsule): The advertisement of Pix-50 Capsule claims that the product is enriched with Shilajit and Kesar, is a sex stimulant and rejuvenator. An all in one capsule to provides unlimited fun and also helps regain lost masculinity, be happy, invigorating, boosting energy, aphrodisiac.

 

    • TKG Food Industries (Mr Wheat Ready To Cook): The advertisement claims Mr. Wheat Ready to cook prevents type 2 Diabetes, prevents childhood asthma, prevents heart attack and gallstones, control premature ageing, improves body metabolism, protects against the breast cancer, controls obesity (especially for women) and reduces chronic inflammation.

 

    • Today Tea Limited (Today Premium Tea): The advertisement of Today Premium Tea claims zero fat, rich in calcium and provides energy. The Website claims that “In 2012, TTL unfurled the awareness about the Antioxidants and thus grew to be the market leader. The outcome of this move attracted several brands to follow the same path.” These claims were not substantiated.

 

    • TVC Lifesciences Limited: The advertisement claims that the herbs present in slim tea increases the metabolism of the body which in turn helps in faster digestion for a person to remain slim and fit. They further claim that the product has anti-oxidant quality which helps to digest food so that the carbohydrate present in food does not convert into fats and provides energy to the body by converting itself into protein. The also claim “Those who are fit and who want to maintain their body weight shall consume Doctor Slim Tea in morning and in evening,” “If you want to reduce your weight then consume Doctor Slim Tea 4-5 times in a day,” “Doctor Slim Tea has no side effects like ordinary tea.”

 

    • Vaidyaban Ayurvedic Remedies: The advertisement claims successful treatment of impotency. The advertisement further claims to cure sex related problems caused due to any reason as well as cure weaknesses caused due to sex within a few days. They further claim to cure thicken semen, strengthen bad nerves, weak penis and make it hard and provide sure shot permanent treatment of impotency, premature ejaculation, semen disease, nightfall and less or nil sperm count, passion with a lifetime solution.

 

    • Valkhades Ayurvedic: The advertisement claims to provide a treatment without any surgeries with full recovery possible and no side effects.

 

    • VCare Health Clinic Private Limited (VCare 24K Gold Soap): The advertisement claims VCare 24K Gold Soap is India’s first 24K gold soap, which penetrates real gold particles into the skin, which is not substantiated.

 

    • Vibes Healthcare Limited: The advertisement claims to provide an Advanced Lipo Laser Treatment which helps weight loss up to 10 kgs by targeting one’s abdomen, hips and thighs with visible results in just one session.

 

    • Vidhilikhit Bhavishya: The claims in the advertisement of providing remedial actions on a host of problems such as marriage, jobs, health issues etc., were false and not substantiated. Also, the claims were misleading by exaggeration and are likely to lead to grave or widespread disappointment in the minds of consumers.

 

    • Vimal Oil & Foods Limited (Vimal Range of Products): The advertisement for Vimal Range of Products claims VIMAL lite, helps maintaining healthy heart, which is unsubstantiated.

 

    • Vineeta Healthcare Private Limited (D GO Ayurvedic Capsule & Syrup): The advertisement claims D GO Ayurvedic Capsule & Syrup helps prevent increasing sugar levels in the body.

 

    • VLCC Health Care Ltd (Slim Sonic): The advertisement of Slim Sonic claims weight loss, body contouring and skin tightening, with clinically proven faster and long lasting results. The advertisement further claims, “1 Treatment, 1 Visit, 1 Size Smaller.”

 

    • VLCC Health Care Ltd (Waist and Tummy Trim Treatment): The advertisement of Waist and Tummy Trim Treatment claims weight reduction of eight kilograms and six centimeters, within six weeks of the consumption of the product.

 

    • Vrushali’s Slimming Centre: The advertisement of the slimming centre claims weight loss with assured inch loss by losing three kilograms in three weeks and four kilograms in seven weeks. The advertisement also claims “Copyrighted Workout Patterns for Obesity Reduction, Figure Management & Diabetes Control. Unique Abdominal Workout on Patented Pillow.”

 

    • Wipro Enterprises Ltd (Santoor Hand Wash): The advertisement of Santoor Hand Wash claims that the product is enriched with natural protective oils that kill germs and visual depiction of the germ kill effect of the product, was not substantiated with the evidence of product germ kill efficacy.

 

    • X-Lent Range of Products: The advertisement claims awakening passion by ending disappointment, also develops extra stoppage and energy and cures weakness after sex. They also claim, “Try the oil &capsule, it will never fail.”

 

  • Zee Laboratories: The advertisement of Zee Gold Strong for Men claims to have extra power of arginine which provides vigour and vitality, de- stresses, energizes, provides strength and stamina, antiageing, includes antioxidant properties, ginseng, vitamins and minerals. They further claim that Zee Gold Women for Women helps fulfill scarcity of blood, enhances beauty by reducing wrinkles, increases agility, quickness and contains ginseng, vitamins, minerals, antioxidants, iron, lycofene and grape seed.