Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, April 2015


February 5, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In April, the complaints that were upheld against health-related claims included:

    • Ambic Ayurved (Hopeliv Ds Sugar Free Range of Products): The advertisement claims that Hopeliv DS Sugar Free Syrup & Tablet is 100% Ayurvedic with five benefits, stops the ill effects of alcohol, increases the efficiency of liver, increases appetite, improves digestion, useful for diabetic people and increases immunity power.

 

    • Ambic Ayurved India Private Limited (Navroop DS Range of Products): The advertisement of Navroop D.S Sugar Free Syrup & Tablet claims to be the solution to all the health related problems of women, Leucorrhoea, swelling in duct, pain in pelvis, mental stimulation, scarcity of blood, hormonal imbalance and waist pain. The advertisement also claims other benefits of Navroop D.S Syrup that it helps to cure acne, pimples and marks, helps to cure freckles and dark circles, helps to clear the colour of skin, helps to stop hair fall, helps remove excess fat and helps to remove the roughness and looseness of the skin.

 

    • Amuthu Ayurvedha: The advertisement claims, “To have no eye surgery to remove spectacles.”

 

    • Aswini Group (Aswini Hair Oil): The advertisement claims that there is no competition for Aswini Hair Oil to stop hair fall as it provides no hair fall, no dandruff, stops hair fall and is the best solution. They further claim to be “Technically this is the best oil.”

 

    • Athena Life Sciences (D Free Overnight Lotion): The advertisement of D Free Overnight Lotion claims “To have an anti-recurrence formula that works overnight to make scalp dandruff free and hair damage free.,” and the visual shown in the TVCs implying that one-time application of the product gives immediate effect of dandruff free scalp, is misleading by implication.

 

    • Ayu Vridhi Herbals (Wonder Doze): The advertisement claims, “Wonder Doze – Say bye-bye to all kinds of masculine weakness.” The advertisement further claims that Wonder Doze is a result of many years of research made from the herbs of Himalaya Wonder Doze oil, churna and doze for the first time in India, as it cures physical weakness and is capable in keeping the body youthful.

 

    • Ayur Cure: The advertisement of Ayur Cure Ayurvedic Treatment Centre claims that they have been treating below mentioned 10 incurable diseases since 1995 with 20 years of experience successfully – Ulcerative Colitis, Migraine, Obesity, Eczema, Acidity, Arthritis, Nasal Allergy, Uric Acid, Nasal Allergy, Sleeplessness and Backache, were not substantiated.

 

    • AyuVridhi Herbals (Joheal Range of Products): The advertisement claims that Joheal provides successful treatment of joint pains. They also claim that Joheal oil & capsule has proved very beneficial in pain in muscles, glands due to uric acid, E.S.R., spinal cord, pain in heels and calves, as well as also balances one’s digestive system along with joint pain. The advertisement also claims that the product is the result of years of research on rare herbs in the Himalayas, for the first time in India.

 

    • Ban Labs Limited (Sesa Range of Product): The advertisement claims “Trusted by millions of Doctors,” “Unbreakable trust of crores of people from various countries” were not substantiated. In addition, the advertisement claims, “Clinically approved on international stage by world famous Dr. Bhadlika,” “Supported by Asian Journal of Pharmaceutical and Clinical research,” “Holds a place in the International Journal of Phytomedicines,” were found misleading by ambiguity.

 

    • Ban Labs Limited (Sesa Range of Product): The advertisement claims “Quality, trustworthiness and trust of millions have helped SESA attain the valuable title of “Indian Power Brand,” “Unbreakable trust of crores of people from various countries” and “Result of 49 years of research in Ayurveda,” was not supported with adequate evidence.

 

    • Bharat Ayurvedic Aushadhalay (Split Stone Range of Products): The advertisement claims that Split Stone Syrup & Capsule is an Ayurvedic Aushadhi that has helped lacs of people to rid of kidney stones. The advertisement further claims that Split stone syrup & capsule removes stone from the kidney and the urinary tract slowly and gradually, reduces the inflammations in urine and is made by ayurvedic elements which is beneficial for removing stones.

 

    • Bihar State Milk Co-operative Federation Limited (Sudha Milk): The advertisement claims Sudha Milk to be No. 1 dairy brand in Bihar and Jharkhand.

 

    • Bliss Lifecare Pvt. Ltd. (LifeCare Health Centre): The advertisement of LifeCare Health Centre claims, “Monthly income of Rs. 30,000 /-” is false as the claim is misleading by omission in the absence of a disclaimer qualifying the terms and conditions of the offer. The advertisement also claims, “Connected with Ayurveda field since 61 years and honoured with National Health Award and Bhartiya Udyogratna Award,” which was found to be misleading.

 

    • Chetan Herbals (OTC Products): The advertisement claims “Thin-skinny weak develop health.” The advertisement states that if one is not able to build good health even after eating then, as per their advice, order medicines sitting at home to gain hunger, weight, digestion, strength and health, and notice the difference in ten days. They further state that both men and women can consume it without any side effects.

 

    • Colgate-Palmolive (India) Ltd (Colgate Sensitive Pro Relief Enamel Repair): The advertisement claims, “Rebuilding of Enamel” and “Rebuilds Enamel for lasting sensitivity relief.” These claims were not substantiated.

 

    • Daiveey Anusandhan Sansthan (Health Plus): The advertisement claims that Health Plus medicines will cure all diseases and Deepak Mishra being a registered doctor, was not substantiated and was considered to be misleading.

 

    • Deemark Health Care Private Limited (Deemark Musli Pro Capsules): The advertisement of DeemarkMusli Pro claims to be a vigour and passion enhancer, an original ingredient of Ayurvedic herbs and awakens the power inside forever. The advertisement also claims that DeemarkMusli Pro is a valuable produce from the lap of nature which is made by keeping in mind your health and body, made by a mixture of 21 qualitative and beneficial herbs which gives you inner strength and complete confidence without any side effects. They further claim “Now weakness will tire but not you so now get healthy and fit body with Musli Pro.” They also claim to be a 100% Safe product. Also, the advertisement claims, read in conjunction with the pack visual, imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law.

 

    • Dharmani Drugs Research Institute (Fitfat Ayurvedic Capsules): The advertisement claims that the product is useful in increasing one’s appetite, keeps one active throughout the day, brings sound sleep, purifies blood, and makes one healthy.

 

    • Dr. Batra’s Positive Health Clinic (Dr. Batra’s Hair Vitalizing Serum): The advertisement claims Dr. Batra’s Hair Vitalizing Serum to help reduce hair fall, helps stimulate hair growth. The advertisement further claims “Dr. Batra’s Asia’s Most Promising Brand (2013)*” and “World Consulting & Research Corporation (WCRC) 2013.

 

    • Hair Toner Range of Products: The advertisement claims that with the use of the product we can get rid of the complex problems like pre-mature hair greying problem, baldness. The visuals showing the images of before and after the treatment were misleading.

 

    • Herbal Masti Range of Products: The advertisement claims that Herbal Masti Capsule – Spray & Oil provides successful treatment of inability of organ, premature ejaculation, and impotency, semen in urine, nightfall, energy, nil sperms.. Also, the claims related to the treatment of sexual impotency, and the visual implying that the product is meant for enhancement of sexual pleasure are in breach of the law.

 

    • International Marketing Corporation Private Limited (IMC Range of Products): The advertisement of Shree Tulsi – Ayurvedicsureshot claims that the treatment provides protection from Swine Flu. They further claim to be a mixture of 5 types of Tulsi ark and a certified herbal product from WHO and Indian Ayurvedic Department. The advertisement also claims the product to be an all disease killer and immunity booster as it protects from flu, swine flu, dengue, fever, cough, cold, allergy etc. They also state “Sugar Away Kit – Controls the level of sugar in blood and urine. Within 3-6 months it ends the dependence on all allopathic medicines and all side effects.”

 

    • Jeevan Speciality Hospital & Tube Baby Centre: The advertisement claims “Successful treatment of infertility in women and impotency in males.”

 

    • Jyoti Herbs (Fair Lady Daily Facial): The advertisement claims, “Massage for just two minutes and get facial like glowing skin,” “Get rid of dark circles, pimples and spots on face,” “100% Aloe Vera base Herbal Products with No Side Effect.”

 

    • La Belle Bodycare Pvt. Ltd (Cellu Tucks Treatment): The advertisement claims, “Lose Kilos in minimal time,” “Naya Burn Fat 360 degree – Cellu Tucks Treatment,” “Lose six inches Aasani se,'” and “Ten Kilos + 40-50 centimeters tak wajan ghataye.” Also, the visuals showing the images of before and after the treatment were misleading.

 

    • La Belle Bodycare Pvt. Ltd: The advertisement of La Bella Bodycare Pvt. Ltd. claims, “Lost 30 kg” and “Remove unwanted hair permanently.” Also, the visuals showing the images of before and after the treatment were misleading.

 

    • Laborate Pharmaceuticals India Limited (PathriNashak Range of Products): The advertisement claims that PathriNashak Range of Products is made of Ayurvedic Herbs which is helpful in problems of all kinds of stones, dissolving stone by making then small and by which the stones gets removed through the urinary tract, helps in stopping the formation of stones and increases the functioning of kidney, beneficial in curing all types of urine disorders, inflammations in urine etc. and helps in increasing the flow of urine.

 

    • Lotus Herbals Limited (Lotus White Glow Serum + Moisturiser): The advertisement claims the product to be “India’s 1st 2-IN-1 Serum that gives 2X more Glow & Nourishment.” Further the product packaging claims, “Up to 2X Skin Whitening & Brightening Power,” were not substantiated.

 

    • MaaChamunda Ayurvedic (Power Grow Range of Products): The advertisement claims, “Power Grow Ayurvedic Capsule & Powder – Increases appetite, increases health.”

 

    • Macrobiotic Herbals (Number A): The advertisement claims, “Number an Extra power for him,” “Fast Acting Formula,” “100% Natural and Herbal Product,” “No Side Effects,” “Enhances Pleasure and Performance,” “Potency and Fertility Enhancement.” Also, the advertisement claims, read in conjunction with the advertisement visual, imply that the product is meant for enhancement of sexual pleasure, and specific to the claims related to potency and fertility enhancement. Thus, the advertisement is in breach of the law.

 

    • Maharshi Charak Ayurved Bhawan: The advertisement of Maharshi Charak Ayurved Bhawan claims to provide 100% treatment of joint pain and obesity. The advertisement claims, “This treatment cures joint pain & obesity from its roots without any slimming machine, without starving, without wrinkles, without loose motion, without imported powder, without imported juice, without exercise and without any side effect. People have got rid of not only obesity & joint pain but have also got rid of its related diseases easily.” They also claim to provide successful treatment for sugar (Diabetes), asthma, all kinds of liver problems, physical weakness of men & women, lack of memory, migraine, etc. Further the advertisement states that one’s height has increased because of the magical treatment of Maharashi Charak Ayurved Centre, were not substantiated.

 

    • Miraj Products Private Limited (Miraj Namkeen): The advertisement of Miraj Namkeen claims to be a balanced diet.

 

    • Myovatec Surgical Systems Private Limited (M.O.P Multispeciality Clinic): The advertisement claims that M.O.P Multispeciality Clinic offers a complete solution for body contouring such as body tightening, vascular procedures, cellulite and body shaping. The advertisement further claims that the M.O.P centre offers the safest and most effective weight loss options for people. The visuals showing the images of before and after the treatment were misleading.

 

    • Natel Neutratec (INDIA) Private Limited (Anbuta Plus Drops): The advertisement claims, “Why worry about Swine Flu?” They further claim that by the consumption of Anbuta Plus Immuno Drops one’s immunity power will become strong, improves one’s resistance system and fights against the infection in the body. The advertisement also claims that consumption of Anbuta Plus leads to CD8 cells and helps to expel the infection virus.

 

    • Natural Care: The advertisement claims, “See the magical effect of herbs on different diseases / disorders. Herbal medicines can cure most of the diseases and disorders said to be incurable in other branches of medicine, in the safest way and many a times act much faster than the conventional medicines if used under the guidance of an expert practitioner.” The advertisement further claims that people across the globe (Europe, North America, Asia, Africa and Australia) have been benefited by their treatment, a lot being VIPs and more than 95% people have reported positive results in very short span of time. They also state that their patient list includes family members of an Ex Chief of Army of India, Senior officers of Indian Armed forces and their families, family members of a High Court Judge, family members of a DIG of Police, DC, many high profile bureaucrats and senior most doctors of some of the most reputed hospitals of India and their family members. The advertisement also claims, “These herbal medicines come from the medicinal plants, are non-toxic and leave no residue in the body after its usage. It does its assigned task heals the organ for which it was meant and comes out of the human extractory system. They are nonpoisonous, produce no side effects and do not lead to drug dependency.” These claims were not substantiated with technical and clinical evidence.

 

    • Natural Healthcare: The advertisement of Natural Healthcare claims to grow natural hair with complete ayurvedic treatment with 100% Guarantee.

 

    • Navjeevan Dawakhana: The advertisement claims, “Lifetime successful treatment of chronic epilepsy by ayurvedic bhasmas (Stop shocks from the first intake).” The advertisement further claims successful treatment of stones without operation, successful treatment of joint pain (Arthritis), sciatica, psoriasis, paralysis, headache, sexual diseases at any age (Benefits start from the first intake) and successful treatment of Piles without operation.

 

    • Navjeevan Hospital: The advertisement of Navjeevan Hospital claims to provide, for the first time in Gujarat, permanent freedom from unwanted hair with no side effects and completely Ayurvedic. They further claim “Money back if hair regrows.”

 

    • Nepali Massage Oil: The advertisement claims, “Nepali Massage Oil – Use it today for energy and passion – Effects from the third day,” were not substantiated. Also, the advertisement claims, read in conjunction with the advertisement’s visual, implies that the product is meant for enhancement of sexual pleasure.

 

    • Ornaskin Advance Laser & Hair Care Centre: The advertisement claims, Removes under eye circle” and “Very Easy to Remove & Safe.

 

    • Pilock Capsules: The advertisement claims that Pilock Capsules is a successful Ayurvedic medicine for Piles since 20 years. The advertisement further states that, “By this medicine bleeding due to piles stops and the warts of piles dry up” and “Pilock is capable enough to get rid of a painful disease like piles.”

 

    • Prithvi Healthcare Pvt. Ltd (The Earth Healing Centre): The advertisement of The Earth Healing Centre claims, “Are you waiting to get pregnant since long? Your wait is over. Get the God’s most precious gift at our fertility centre.” The advertisement further claims that Healing Earth has the best in class fertility centre, provides top notch treatment to their “want to expect” parents at an affordable cost and offers the best possible chance of having a baby. They further claim that their highly experienced fertility specialist team and ancient proven techniques of Ayurveda will help in getting one pregnant.

 

    • Ratan Global Incorporation (Daily Fit Karela Powder Concentrate): The advertisement claims that Daily Fit Vegetable Powder Concentrate is made from the fresh bitter gourds from the farms and plays an important role to reduce the level of sugar. They further state that with Daily fit, an Ayurvedic proprietary medicine, one can get the best results in controlling diabetes.

 

    • Rigved Ayurvedic Sansthan (Lakwa Cure Range of Products): The advertisement claims that the product provides complete 100% Ayurvedic treatment of Paralysis with no side effects and 100% money back guarantee. The advertisement further claims that one should consume it for 15 days regularly to get the benefit of any kind for Lakwa (Paralysis).

 

    • Ruchi Soya Industries (Mahakosh Refined Soyabean Oil): The advertisement claims that New Mahakosh Refined Soyabean Oil contains Omega 3 and 6 that fight cholesterol and Vitamin A, D, E that strengthen the bones, keep the eyes healthy and increase immunity.

 

    • Rushi Enterprises (Laajo Ace+ Soap): The advertisement of Laajo Ace+ Soap claims that the product is an Anti-Aging & Skin Whitener Soap with a unique formulation which removes spots, makes one fairer and helps one stay young. The advertisement’s  claims. “Removes aging spots, pimple-pimple spots, wrinkles, pigmentation,” “Cures the damage caused by sun rays and enhances fairness in 1 minute, no need of makeup,” “Makes skin fair, smooth, spotless and keeps you young,” were not substantiated.

 

    • Safe Cure Yunani Super Speciality and Hijama Clinic: The advertisement claims, “Permanent treatment of all incurable diseases” and “Benefits in seven to 15 days.”

 

    • Sai Siddha Verma Vaidyasalai: The advertisement claims that the product provides special treatments for weaknesses in sex. They further claim to provide treatments, “to recover from nerves weakness, fear for marriage, for not having child, deficit of sperms, sex problem in married life, all types of sexual problems and acute asthma, allergy, psoriasis, skin problems.” They also claim to be a 100% Herbal medicine. These claims were not substantiated.

 

    • Sandhi Plus: The advertisement of Sandhi Plus + claims that the product will give the person freedom from pain in one’s muscle and bones.

 

    • Sharp India Limited (Sharp Air Purifiers): The advertisement of Sharp Air Purifiers claims to be able to kill Swine Flu and most viruses including H1N1 H5N1, destroy bacteria, reduce Asthma triggers, neutralize PM 2.5 (Particular Matter), eliminate odour and toxins, stops fungal growth and is trusted by W.H.O.

 

    • Shathayu Ayurveda: The advertisement of Shathayu Ayurveda claims, “W.H.O says 80% population uses alternative & complementary medicines for their primary health care” and “Treated over 800,000 customers over 80% results.”

 

    • SignoRina (SignoRina Hair Remover): The advertisement claims, “Prevents Darkening: Fortified with Vitamin B complex.”

 

    • Singh Clinic: The advertisement claims to provide successful treatment by Ayurvedic medicines to enhance female low sex desire.

 

    • Styrus Aromas & Organic Sciences (Tuff Body Toner Kit): The advertisement claims Tuff Body Toner Kit to be World’s No.1 Brand since 17 years. Also, the visual in the advertisement, implying bust enhancement, is in breach of the law.

 

    • Takatwala Health Clinic: The advertisement of Takatwala Health Clinic claims 100% complete Ayurvedic and World class treatment for pre mature ejaculation, infertility, male leucorrhoea, impotency, wet dreams, shingles, arthritis, the knot, gynaecology, stomach disease. Also, the claims related to treatment of Infertility, sexual impotency, and the visual implying enhancement of sexual pleasure are in breach of the law.

 

    • The Body Care Slimming & Beauty Clinic for Men & Women (Slim Laser Therapy): The advertisement claims, “7 Days Fast Track Program,” “Instant fat reduction & Inch loss,” “Lose up to 15-50 cms from abdomen, hips, thighs,” “Slim Lipo Laser,” “Get rid of Baldness!,” “Permanent solution in just 6 weeks by non-surgical Stem cell Therapy,” were not substantiated. Also, the visuals showing the images of before and after the treatment were misleading.

 

    • The Body Care Slimming & Beauty Clinic for Men & Women: The advertisement claims a one month challenge for fat reduction and inch loss to reduce up to six to eight centimetres from one’s stomach, hips and thighs. They further claim “*Longlasting” results and “Get up to five kilograms weight loss.” Also, the visuals showing the images of before and after the treatment were misleading.

 

    • The Body Care Slimming & Beauty Clinic for Men & Women: The advertisement claims that the clinic provided Infrared cavitation therapy to lose up to five to eight centimetres from one area. They further claim “Lose up to ten kilograms + up to 40 to 50 centimeters for Rs.599.” The visuals showing the images of before and after the treatment were misleading.

 

    • Torque Pharma (No Scars Face Wash): The advertisement and the product packaging claim, “Aloe Vera extract fills pores and provide instant fairness,” was not substantiated with proof of product efficacy.

 

    • Vineeta Healthcare Private Limited (S Go Range of Products): The product packaging claims, “Now say no to Appendicitis,” and the advertisement of S Go Ayurvedic Capsule & Syrup claims to be beneficial to remove kidney stones. The advertisement also claims “Research based formulation of S Go Syrup is helpful in removing all other stones except bile bag stone by diluting it. Like whether it is in kidney or masane, be it big or small, be it sticky or sharp, one or more than one.” The advertisement states that by consumption of S Go Syrup stone eventually starts dissolving and becomes small and gets removed while urinating and the product should be consumed till the stone gets completely dissolved. The advertisement further claims that “after consuming 3 bottles of it must be checked by doing ultra sound how much has the stone dissolved or whether it is removed, and after the removal also atleast 2 bottles of S Go should be consumed so that it does not form again” and “S Go Syrup also gets rid of all problems related to inflammation in urine.”

 

    • Vitromed Healthcare (Vitro Naturals): The advertisement claims, “Why chemicals based products? Which can cause Cancer, Disease of liver, kidney etc.,” is misleading by exaggeration and unfairly denigrating other products.

 

    • VLCC Health Care Ltd (VLCC Skin care and shape up kit): The VLCC advertisement claims, “This party, looks up to two kilograms and two inch. Manchaha kit aur manchahi fit body VLCC Shape Up se, Ghar baite baite massage harke fit body paa sakte hai,” were not substantiated.

 

    • Women Perfect Enlargement Oil: The advertisement claims Women Perfect Breast Enlargement Oil contains some medicinal ayurvedic properties which enhances the breasts and make women feel perfect, confident and beautiful.

 

  • Zenvista Meditech Private Limited (Busty Best): The advertisement claims that Busty Best is beneficial in firming and enhancing breasts. It is an Ayurvedic proprietary cream with 36 herbs which enhance one’s complete beauty. Also, specific claims implying breast development and the advertisement visual implying bust enhancement, are in breach of the law.