Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, June 2015


February 5, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In June, the complaints that were upheld against health-related claims included:

  • CavinKare Pvt Ltd (Chik Egg White Protein Shampoo): The advertisement claims “Isska Egg White Protein damage baalon ko jad se sire tak nourish karke hair fall kam kare” (“Its Egg White Protein nourishes damaged hair from root to tip and reduces hair fall”), was not substantiated with data specific to Egg White Protein. The visual depiction showing strengthening of the hair roots by the Egg White Protein, resulting in reduction of hair fall, and strengthening of hair, was misleading. In view of the above, the claim of “Perfect Solution” against hair fall was also found misleading. In addition, the supers/disclaimers in the TVC were not legible.
  • Japanese Automatic Penis Increasing Tool: The advertisement claims, “See the effects with its use,” “If your penis is small, thin crooked then make it long, thick, strong and shapely and increase sex time by 30-40 minutes. Cure premature ejaculation, nightfall, impotency, childlessness, nil sperms 100% from its roots. Get 30 days medicine with Japani Masti Oil, Kaam Kala Book, DVD, rapturous spray, excitement capsule without any charge. Colour Mobile Free,” “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes,” were not substantiated. Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.
  • Japanese Automatic Penis Increasing Tool: The advertisement claims, “Make penis eight to nine inches long, thick & strong and increase sex time up to 30 -45 minutes by making it straight. Get 100% rid from impotency, premature ejaculation, nil sperms, nightfall, and bad habits like masturbation with guarantee. Get 30 days medicine, 8GB memory card, fun gel and excitement capsule free,” “Benefits Guaranteed,” “No Side Effect,” “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes,” were not substantiated. Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.
  • Japanese Automatic Penis Increasing Tool: The advertisement of the product claims, “World’s No, 1 Sexologist,” “Sexual Diseases, why disappointed?,” “Free Japanese Penis Increaser Tool,” “Makes penis long by seven to eight inches, thick, shapely and energetic. Cures premature ejaculation, impotency, childlessness and increase sex time up to 25-30 minutes. Get excitement capsule, romantic spray, 175 Kaam Kala Book, 16GB Memory Card and DVD Free along with 45 days medicine,” “Money back if it does not work,” “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes,” were not substantiated. Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in breach of the Drugs and Magic Remedies Act.
  • L’Oreal India P. Ltd (GarnierPureActive Neem+ Tulsi High Foaming Face): The advertisement, promotional pamphlets and leaflets of the product claim, “removal of 99.9 % pimple causing germs” was found ambiguous and unsubstantiated.
  • Lotus Herbals Limited (Lotus Herbals Youth RX): The advertisement claims, “A firmer and younger skin in just 7 days,” ” In 4 weeks 96 percent of users have agreed that effects of ageing are almost gone,” were inadequately substantiated.
  • Mangal Pharma (Madhu Care Churma): The advertisement claims, “Sureshot Treatment/ Solution of Diabetes – Madhu Care Churna,” was not substantiated. Also, specific to the claim related to treatment of Diabetes, the advertisement is in Breach of the Drugs and Magic Remedies Act.
  • Milcent Appliances Pvt Ltd: The advertisement claims, “100% Aluminium (Carcinogenic Cancer Causing Metal) Free,” was misleading by exaggeration. Also, grinding in aluminium grinding chamber resulting in incidence of cancer was not substantiated with supporting evidence. The claim was also considered to be disparaging to “Aluminium” based product categories.
  • Modi Natural Limited (Rizolo Rice Bran Oil): The advertisement of Rozolo Rice Bran Oil claims to be “Suitable for diabetics” as it is rich in MUFA and PUFA and so considered good for diabetics. They further claim “Cholesterol reduction,” “Cancer protection” and “Skin health.” These claims were not substantiated with clinical evidence.
  • Neem Jamun Kerala Ras: The advertisement claims, “Natural source of iron, vitamin and calcium,” “Controls sugar and reduces sugar levels in just seven days of its consumption,” “Completely cure diabetes in six months,” “100% organic,” “No side effects,” were not substantiated. Also, specific to the claim related to cure of Diabetes, the advertisement is in Breach of the Drugs and Magic Remedies Act.
  • Rocket Capsules: The claims in the advertisement to enhance sexual power was not substantiated. Also, the advertisement claims read in conjunction with the advertisement visual and the pack visual implies that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.
  • Ruia Agro Farm: The advertisement claims, “Stop Eating Cancer Causing Fruits and Vegetables,” is misleading by exaggeration as they are only selling land where organic farming may be carried out. Also the claim in the advertisement “Buy an organic farm today” was considered misleading. In addition, the claim, “India’s First property Recommended by Doctors” shown along with the visual of a doctor, was not adequately substantiated with supporting proof and was misleading by ambiguity.
  • Saboo Sodium Chloro Limited (Surya Salt): The advertisement claims, “Surya salt has right amount of Sodium that helps to take care of your heart and protects from high blood pressure so that you live healthy and for longer period,” is misleading as acceptability of Sodium level for every person will be variable. Also, the product being low sodium was not substantiated.
  • Sanzyme Ltd. (Nutrus Slim Tea): The advertisement claims relating to the Health Benefit such as “Weight reduction” and, “Reduces the risk of diabetes and cancer,” were not substantiated.
  • Sex Dhamaka: The claims in the advertisement says, “Small penis, why disappointed?,” “Japanese Penis Increaser Tool,” “Automatic Power Tool,” “Make penis long by eight to nine inches, thick, shapely, thick by five inches and sex time up to 40-45 minutes,” “Cure premature ejaculation, nightfall, nil sperms, and impotency and take double joy of sex. For more information 8GB memory card, color mobile, sex texts free,” “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes,” were not substantiated. Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act
  • Sexual Disease: The advertisement claims, “Small penis, why disappointed?,” “World’s No.1 Penis Increaser Tool,” “Effect starts immediately with its use. Make penis long by seven to eight inches, thick, strong, shapely and energetic. Increase sex time up to half an hour. Successful cure of impotency, premature ejaculation, nightfall, childlessness. Powerful 30 days medicine, excitement capsule, romantic spray, Kamasutra Book, 8GB Memory Card free,” “Money back if not benefits are not found,” “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes,” were not substantiated. Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.
  • Shathayu Ayurveda: The advertisement claims, “Special detoxification at Shathayu Ayurveda increases the natural Insulin production in the body by activating pancreases” and “Ayurveda says Diabetes is curable,” were not substantiated. Also, specific to the claim related to cure of Diabetes, is in Breach of the Drugs and Magic Remedies Act.
  • Sikandar-e-Azam: The advertisement claims, “World’s Best Sikandar-e-Azam,” “Capsule for Penis Enlargement available in India,” “New trust with one capsule,” “Make penis long by one to two inches, thick cures premature ejaculation and makes penis steely,” “Strength, contentedness, satisfaction – With Guarantee Card,” “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes,” were not substantiated. Also, specific to the claims implying that the product is meant for enhancement of sexual pleasure, the advertisement is in Breach of the Drugs and Magic Remedies Act.
  • The Body Care Slimming & Beauty Clinic: The claims in the advertisement, “Seven days fast track program,” “Fastest reduction infrared cavitation therapy,” “Lose up to five to eight centimetres in one area,” “Get rid of baldness result in 6 weeks only,” were not substantiated. Also, the visuals showing the images of before and after the treatment were misleading. In addition, specific to the claims implying baldness prevention is in Breach of the Drugs and Magic Remedies Act.
  • The Body Care Slimming and Beauty Clinic: The claims in the Advertisement says, “Stay Slim Forever without Dieting,” “2.3 day slim program,” “Fat reduction of six to eight centimetres,” “Lose up to ten kilograms,” were not substantiated.
  • Vaccum Therapy: The claims in the advertisement state, “Unique invention,” “Penis Increaser Tool with Vaccum Therapy,” “American Agency FDA believes that by Vaccum Therapy and Penis increaser Tool along with Ayurvedic medicines make your penis eight to nine inches long within 15 minutes, three to four inches thick, strong, straight and increase sex time by 30-45 minutes, also cures premature ejaculation, impotency, small penis, looseness of penis, thinness, nightfall, erectile dysfunction, childlessness, impotency from its roots,” “100% Herbal Treatment,” “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes,” were not substantiated. Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.
  • Vibes Healthcare Limited: The claims in the Advertisement state, “Get a flat belly without exercising,” “Lipo Laser programs 60 minutes,” “Quick Inch Loss and Quick Weight Reduction,” “Lose up to six centimetres from Waist, Hips and Thighs.” These claims were not substantiated.
  • Vicco Laboratories (ViccoTurmeric Facewash): The advertisement claim, “No Pimples, No blackheads,” “Kyunki (pimples / blackheads) hai hi nahi” is an absolute claim and was not adequately substantiated with efficacy data for this product. In addition the claim, “har ladki ki skin problem ka ek hi upaay” was also considered to be misleading.