Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, August 2015


February 5, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In August, the complaints that were upheld against health-related claims included:

  • Abdan Pharmacare Private Limited: The claim in the advertisement, “Abdan Hair Tonic – Stops hair fall – Stop balding – Increases memory by dendrite cells,” was not substantiated with proof of efficacy.
  • Alaska Water Marketing (Amazing Water): The claims in the advertisement, “First Time in India” and “Amazing Water – Anti-Oxidant – Anti-Ageing – 7 X Faster Hydration Increase Performance & Energy – Enhanced Electrolyzed Alkaline Functional Water – More PH More Healthy,” were not substantiated.
  • Astha Ayurved: The claims in the advertisement, “Successful treatment of nil sperms/ less sperms, impotency, premature ejaculation, less stress, looseness, nightfall, semen in urine, less desire of sex, etc. Ovarian/Uterus clot, blocked ovary tube, irregular periods, leucorrhoea/ white discharge, lack of desire in women by ayurvedic technique,” were not substantiated. Also, specific to the claims related to successful treatment for sexual impotency, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Berry’s Skin Care Clinic: The claim in the advertisement, “White spots (Leukoderma), Psoriasis – Product awarded with Indira Gandhi award,” was not substantiated with authentic support data. The advertisement further claims the product to be the only Ayurvedic formula which gives 100% results. They further claim, “Cure completely from its roots,” “No chances for reoccurrence,” “No need to consume medicines for years,” were not substantiated. In addition to these claims, “Certified by Government of Dubai,” was not substantiated with authentic support data. Also, specific to the claims related to complete cure of White Spots, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • BSY Noni India (BSY Noni Black Hair Magic): The claims in the advertisement, “No more chemicals,” “No more bye (black),” “Used confidently by people in over 28 countries across the World,” “Just ten minutes,” were not substantiated.
  • Cure Sight Laser Centre: The claims in the advertisement, “Wavelight EX-500 which is US FDA approved and can remove one eye number in just 1.4 second,” were not substantiated.
  • Dilco Slimming Capsule: The claims in the advertisement, “Dilco Slimming Capsule – Get rid of obesity, immediately – Reduce obesity – Reduce fat – Increase energy – Without any side effect – Without operation – Without crash dieting – Without yoga – Without any exercise,” “Now Obesity, will never trouble you,” “Obesity gets over with Dilco Slimming,” “We have brought a natural and easy way to reduce weight,” “Dilco Slimming melts your fat like wax,” were not substantiated. The visuals of before and after the treatment were misleading. Also, specific to the claims related to cure / prevention of Obesity, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Dr. Amit Sharma: The claim in the advertisement, “Completely cure HIV AIDS and any kind of cancer through Ayurveda treatment,” was not substantiated. Also, specific to the claim related to complete cure of Cancer, the TVC is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Hair Doc Trichology Hair Clinic: The claims in the advertisement which states, “Complete Baldness Treatment,” “White Hair Control,” “Specialized HDHT+ for 100% natural hair growth,” “Awarded with Keshratna,” “Stop Hair loss” and “Advanced Non- Surgical Mesotechnology for Hair Loss Control,” were not substantiated. The visuals of before and after the treatment were misleading. Specific to the claims related to complete baldness treatment (a condition referred in Schedule J of the Drugs and Cosmetics Act) is in breach of the law as it violated The Drugs & Cosmetics Rule 106.
  • Kiran Homeopathic Clinic: The claims in the advertisement, “Successful treatment of piles, stones, premature ejaculation in men, masturbation, weakness & impotency,” were not substantiated. Specific to the claims related to successful treatment for Piles, the Ad is in breach of the law as it violated Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945.
  • L’Oreal India Private Limited (L’Oreal Fall Repair): The claims in the advertisement, “Its triple action arginine nourishes hair from its roots, it reduces breakage, hair grow stronger” and “Save up to 2000 hair strands,” were inadequately substantiated and were misleading by ambiguity.
  • Laborate Pharmaceuticals India Limited (Pathri Nashak Range of Products): The advertisement’s claims, “Helpful in problems of all kinds of stone,” “Helps in dissolving stone by making it small and by which stone gets removed by the way of urine,” “Helps in stopping the formation of stone and increases the functioning of kidney,” “Beneficial in curing all types of urine disorders, inflammations in urine etc,” were not substantiated with clinical data to justify this particular composition for this proprietary product to provide the specific benefits as claimed.
  • LG Electronics India Pvt. Ltd. (LG Water Purifiers): The advertisement of LG Water Purifiers claims, “India’s only true water purifier” which was not adequately substantiated.
  • Lotus Herbals Limited (Lotus Herbals Youth RX): The claims in the advertisement, “A firmer and younger skin in just seven days” and “In four weeks 96 percent of users have agreed that effects of ageing are almost gone,” were inadequately substantiated.
  • Mardana Josh Range of Products: The advertisement’s claims, “Mardana Josh Herbal Majun & Capsule – Increases masculine energy, provides stoppage, increases stimulation and potential, stops premature ejaculation, successful in curing physical weakness,” were not substantiated. Also, the advertisement claims read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Nirog Ayurvedic Center: The advertisement’s claims, “Treatment for Paralysis now completely possible in Himachal – Patients of Stroke, Non-functioning of legs, hands, and tongue, facial muscle drop, loss of control over urine & stool discharge and other dangerous initial symptoms of paralysis like: stumbling, shocks, skin crawling, heaviness, numbness etc., can now be saved from paralysis by treating them with Ayurvedic Medicine developed by N.A.C,” “This medicine removes the dead blood cells and smoothens the blood circulations. It saves from being paralysed by curing the weakened cells after attack,” “This medicine has no side effects and can be consumed with Allopathic Medicines. Clear improvement can be seen within few hours in new patients and within few days in case of old patients by this medicine” and “Epilepsy: Special medicine for all types of brain attacks, frothing in mouth, crooked neck, becoming moony, tongue not working, tremors, weakness of brain by balancing the cells and cures attacks. With the help of this English medicines stop slowly and gradually,” were not substantiated. Also, specific to the claims related to treatment/cure for Paralysis and Epilepsy, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Nityanand Herbals (Dia Nitya): The claims in the advertisement, “Miracle in the world Dia Nitya – For Diabetes – Instant relief – Made from traditional natural herbs – Helps in reactivating the beta cells – Helps in high consumption of glucose by cells – Works as insulin – No Side effects,” “Our aim to make the world diabetes free,” were not substantiated. Also, specific to the claims implying cure for Diabetes, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Parthvimeda Gau Utpad Pvt Ltd. (Pathmeda Products): The claims in the advertisement, “Consume Pathmeda gomutra ark regularly to get protected from the incurable diseases like obesity, Diabetes, Heart Diseases and Cancer,” were not substantiated. Also, specific to the claims implying prevention of obesity, Diabetes, Heart Diseases and Cancer, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Ramban Liquid: The claims in the advertisement, “Get Rid of Drinking – Use Ramban Herbal Liquid Medicine by Vedban Delhi. A person stops drinking forever by using this medicine,” were not substantiated.
  • RV New Visions Healthcare Pvt Ltd: The advertisement states, “After research by Dr. Manju Ray of Kolkata (a reputed scientist of Bose Institute and felicitated by Government of India), the effectiveness of this treatment M.G. (Methy/Glyoxal) has been proved, which was successfully tested at Kolkata as well as at the Chinchwad based hospital of Lokamanya Group of Hospitals. This medicine works very well as complementary to the regular cancer medicines; and treats it,” “Suitable for preventing regrowth of cancer tumor after removing it with surgery,” “It acts as a complementary while starting radiation or chemotherapy, making it more beneficial and helpful in preventing its side effects,” “Starting this treatment immediately is effective when radiation or chemotherapy is not possible,” were not substantiated. Also, specific to the claims for Cancer prevention, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Sanzyme Ltd (Nutrus Slim Tea): The claims in the advertisement, “Slim,” and “Green Tea reduces the risk of Diabetes and Cancer,” were not substantiated with clinical evidence.
  • Shreeji Herbal Products: The claims in the advertisement, “Shreeji Herbal Products – Stops hair fall in 24 hours – Money back if no results are seen – 100% result on damage caused due to medicines of thyroid – Makes skin whiter in 20 days,” were not substantiated.
  • SMG Healthcare (Sugar Haran Kit): The claims in the advertisement, “Sugar Haran- For relief in sugar control, continue with your healthy life style, regular medicines, exercises, nutritious and balanced diet and take only ten drops of Sugar Haran per day,” were not substantiated.
  • Sultan Forte: The claims in the advertisement, “Sultan Forte – For the lost energy, passion and stoppage in men/women – Beneficial in nightfall, bad nerves, erectile dysfunction, nil sperms & all kinds of sexual problems,” were not substantiated. Also, the advertisement claims read in conjunction with the pack visual implies that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violated The Drugs & Magic Remedies Act.
  • Vaidic Clinic: The claims in the advertisement, “100% Ayurvedic Treatment by advanced technique – Premature Ejaculation – Night fall – Problem in penis – Impotency Sexual weakness – Skin diseases – Arthritis – Female diseases – Piles – Obesity,” were not substantiated. Specific to the claims related to treatment of sexual impotency, Obesity, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. Also, specific to the claims related to treatment for Piles, the advertisement is in breach of the law as it violated Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945. The headline in the advertisement, “100% Ayurvedic Treatment by advanced technique,” was considered to be misleading.
  • Vishal Personal Care Pvt Ltd (Banjaras Hair Oil): The claim in the advertisement, “Banjara’s Samvridhi Hair Oil with Ayurvedic herbs and oils that gives up to eight centimetre of hair growth in just eight weeks”, was not substantiated adequately and was misleading by ambiguity.
  • VLCC Ltd Healthcare: The claims in the advertisement, “Listen to your DNA for weight loss. Presenting for the first time VLCC DNA Slim a scientific weight loss solution based on your DNA,” “Running 4KM daily helped your colleague Lose weight. But may only make you lose your cool” and “Lose four kilograms or get your money back,” were considered to be misleading by exaggeration and implication.
  • Weitrex Forte Capsule & Drops: The claims in the advertisement, “Weitrex Forte Capsule & Drops – Reduce Obesity,” “No Dieting” and “No Side Effects with pure ayurvedic treatment,” were not substantiated.
  • Yogis Ayurveda: The claims in the advertisement, “Since 1944 Worldwide Safe & Successful Ayurvedic Herbal Treatment for Every one – Height increase” and “Takat Da Tohfa Kesar- Gold Course for newly married couples,” were not substantiated. Also, specific to the claim related to height increase and for claims implying enhancement of sexual pleasure, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act.