Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, December 2015


February 5, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In December, the complaints that were upheld against health-related claims included:

  • Iqra Herbals (IH3 Capsules-Penis Enlargement Capsules): The claims in the advertisement, “No need to be average,” “Add size to your manhood” and “Best Product,” were not substantiated with product efficacy data. Also, the claims read in conjunction with the advertisement visual, imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violates The Drugs & Magic Remedies Act.
  • Iqra Herbals (NightKing Delay Liquid): The claims in the advertisement, “Last upto three hours in bedroom” and “Guaranteed Product,” were not substantiated. Also, the claims, read in conjunction with the advertisement visual, imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violates The Drugs & Magic Remedies Act.
  • Iqra Herbals (Virgin Again): The claims in the advertisement, “Get your teenage back,” “Tighten & restore grip of loose vagina in minutes” and “Guaranteed Product,” were not substantiated. Also, the claims read in conjunction with the advertisement visual, imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violates The Drugs & Magic Remedies Act.
  • Life cell International Private Limited (Stem cell banking): The advertisement’s “Gynaecologists Recommended” claim support data was not considered to be recent and inadequate to make such claim currently. Also, the source of the research study was also not quoted in the advertisement. Further the advertisement states, “Life cell the #1 Cell Bank” was not substantiated. The claim in the advertisement, “Choice of over 1, 30,000 parents” was not substantiated and was misleading by ambiguity as this number of samples preserved need not correspond to 1, 30,000 parents as one parent could have provided more than one sample.
  • Marico Ltd (Nihar Shanti Amla Hair Oil): The advertisement’s claim “500% jyada Vitamin E” was found misleading. The choice of comparison with a product that does not contain Vitamin E confers an artificial advantage upon the advertiser and there is likelihood of consumer being misled. Also, such comparison unfairly discredits Dabur Amla  product.
  • Shathayu Ayurveda (Manage Diabetes by Ayurveda Panchakarma – Detox): The claims in the advertisement, “Manage diabetes by Ayurveda Panchakarma (detox),” “Pacifies/Prevents the diseases,” “Improves strength & complexion” and “Increases immunity,” were not substantiated.