Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, December 2016


May 11, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In December, the complaints that were upheld against health-related claims included:

  • Abbott Health Care Pvt. Ltd. (Pediasure Vanilla Delight): For the advertisement’s claim, “Almost 50% – Less Infection, More Growth” it was concluded that while the paper might have been published in “Clinical Pediatrics,” the contents do not unequivocally and adequately support this claim. Also the CCC disagreed that the values can be rounded off by several units to 50 as done for the claim. Thus, the claim is misleading by ambiguity and implication.
  • Adila Biotech Pvt Ltd (Asth Prash): The advertisement’s claims, “One Medicine Six Work. Beneficial in Respiratory related diseases. Beneficial in Acute and Chronic Bronchitis. Gives relief in asthma and breathlessness. Reduces the side effects of pollution. Increases the immunity power. Helpful in removing the Taar of Tobacco,” “Sure shot medicine for Asthma Patients,” “Keep distance from inhaler” and “Use Surely for healthy life” were considered to be, prima facie, in violation of the D&C Act.
  • Adila Biotech Pvt. Ltd. (Asth Prash): The advertisement’s claims, “Keep distance from Inhaler (Pump),” “100% better and fast result than any other Chawanprash,” “For Asthama Patients, Ramban Medicine,” ” Asthprash Treatment of all these problems” and “Relief from Asthama and smoking cough” were considered to be, prima facie, in violation of the D&C Act.
  • Advanced Hair Studio: The advertisement’s claim, “World’s largest company in hair replacement and hair retention,” is misleading by exaggeration. Also the claim, “4 unique procedures” was inadequately substantiated and is misleading by exaggeration. Further the claims, “No room for compromise” and “delivers a head full of hair” were not substantiated with proof of transformations achieved and treatment efficacy data, and is misleading by exaggeration. Lastly the claim, “Best of both worlds” and “Get Expert Advice” are misleading by ambiguity and implication as the claim, “Best of both worlds” was considered to be a vague statement and the claim, “Get Expert Advice” was not substantiated.
  • Amrutanjan Health Care Ltd. (Back pain roll on): The advertisement’s claim, “Amrutanjan Back Pain Roll-On ka special ayurvedic formula kaam kare bass tees second mein,” implies that the product will provide relief within 30 seconds, whereas, as per the findings of the Nielsen study, the product “starts” acting within 30 seconds. It was concluded that the claim is misleading by implication.
  • Anmol Tila: The advertisement’s claim, “Indriya vardhak” (enhancing the penis size) was not substantiated, and is misleading. Also, this claim is in breach of the law as it violated the DMR Act
  • Apoorv Hi Tech: The advertisement’s claims, “Get Rid of obesity. . . Free from obesity and its related diseases. Freedom from obesity and diabetes increases your life upto 10 years,” and the advertisement’s misleading visual was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Astha Clinic (AJM): The advertisement’s claims, “White Spot – Successful Treatment” and a misleading visual, were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Bhagyesh Health & Beauty Care P. Ltd. (Height Grow Range of Products): The advertisement’s claim, “HEIGHT GROW – Ayurvedic Medicine,” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Cenezoic Remedies Pvt. Ltd. (Diaba Dops Liquid): The advertisement’s claim, “Now sugar treatment from the roots,” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Chitransh Homeo Hall: The advertisement’s claim, “Treatment of white spots, psoriasis, acne, nails, hair diseases from roots,” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • D S Research Centre: The advertisement’s claim, “An expert team of ayurvedacharya under guidance of the research team has been treating cancer patients successfully for over 50 years now. We shall be showcasing our success stories and spreading the message of Ancient Ayurveda based Nutrient Energy Treatment as a potent weapon against cancer” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Dhanwantri Pharmaceutical (Swarn Madhu): The advertisement’s claim, “Removes – Weakness of brain – weakness of body – Lack of Sexual power – Azoospermia, and makes you healthy,” were not substantiated with proof of product efficacy data, and are misleading. Also, specific to the claims implying cure for sexual problems (lack of sexual power), the advertisement is in breach of the law as it violated The Drugs & Cosmetics Act (D&C Act).
  • Dr Nawal Kishore Hospital & Research Centre: The advertisement’s claim, “Cure Diabetes with Stem Cell Therapy Obesity, Allergy, Thyroid, and Lipid Clinic” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Dr Rajguru Hair Care & Research Clinic: The advertisement’s claims, “HRS is an effective treatment method revised by famous Trichologist Dr. Ajay Rajguru which is prepared by Plant Stem Cells, Homeopathy, Bio Tissue Salts and herbs and is global standard and most beneficial. In which hair diseases are cured from the roots,” where the reference to baldness claims was found to be misleading by implication. Further the claim, “HRS Therapy is best option for hair transplant with low cost. – Safe in any,” and a misleading visual were considered to be, prima facie, in violation of the D&C Act.
  • Dr. Gupta’s Skin & Hair Hospital: The advertisement’s claim, “White spots, Baldness, etc. can be cured from the roots by Homeopathy. Homeopathy is the cheapest treatment and disease is cured from the roots,” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Dr. Herring German Homoeo Company (Dr Herring German Homoeo Co Product): The advertisement’s claims, “Increases Height” and “Dissolving stone from kidney,” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Dr. Sanjeev Cancer & Liver Clinic: The advertisement’s claims, “For the first time Indian Scientist Dr Sanjeev Bhardwaj in his research on cancer has seen remarkable improvement in last stage cancer patients. Dr. Sanjeev Bhardwaj has found alternative treatment to chemo and radiation. He has achieved amazing results via this Advanced Treatment for cancer and PET CT Scan reports of patients have shown quick decrease in cancer,” “Dr. Sanjeev Bhardwaj, has stated in his study that while treating patients in the last stage of Cancer, their PET CT Scan reports showed quick decrease in cancer and near death patients reported,” “surprising improvement,” “India s first Ayurveda Cancer Super-speciality Clinic with PET CT Scan Facility” and “World’s No.1 Ayurvedic Pharmaceutical Company,” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Dr. Titus’s Centre for Sexual & Mental Health (Dr. Titus P Varghese): The advertisement’s claim, “Cure for Homosexuality,” was not substantiated with clinical evidence, and is misleading by exaggeration.
  • Emami Limited (Fair and Handsome Fairness Cream): The advertisement’s claim, “breakthrough new formulation, “New,” was inadequately substantiated and is misleading as the formulation called as new was of year 2013 and hence was not “New” any more as per the ASCI guidelines for claiming “New.” Further the claim, “Long lasting fairness,” implies that the product provides the claimed effect “fairness” for some extended time after its use has stopped or for some extended duration after the last application of the product, which was not substantiated adequately over a reasonable time period by the advertiser by objective measurements and the claim is misleading by ambiguity and implication. Also, the qualifier “On regular usage, twice a day” was therefore considered to be in in contravention of the ASCI code on disclaimers Clause 1. The complaint was Upheld.
  • Emami Limited (Fair and Handsome): The advertisement shows the protagonist with dark complexion being unattractive to girls, implying people with darker skin colour to be inferior and likely to be ignored by the opposite sex. It was concluded that the advertisement stereotypes people based on skin colour, implying people with darker skin colour to be inferior and likely to be ignored by the opposite sex and people with fair complexion to be more attractive drawing female attention. The advertisement contravened Clause 1 of the Guidelines of Advertising for Skin Lightening or Fairness Improvement Products (“Advertising should not communicate any discrimination as a result of skin colour. These ads should not reinforce negative social stereotyping on the basis of skin colour. Specifically, advertising should not directly or implicitly show people with darker skin, in a way which is widely seen as, unattractive, unhappy, depressed or concerned. These ads should not portray people with darker skin, in a way which is widely seen as, at a disadvantage of any kind, or inferior, or unsuccessful in any aspect of life….”). The complaint was Upheld.
  • Emami Ltd. (Fair & Handsome 5 Action Fairness): The advertisement’s claim “long-lasting” implies that the product provides the claimed effect “fairness” for some extended time after its use has stopped or for some extended duration after the last application of the product. However this was not substantiated and is misleading by implication. There was also disagreement on the modification of the advertisement by way of addition of a disclaimer “on regular use” as this was in contravention of the ASCI code on disclaimers Clause 1. The complaint was Upheld.
  • Formula-Ten: The advertisement’s claim, “Useful homeopathic Gutika for complaints like Impotency, Premature Ejaculation” was considered to be, prima facie, in violation of the D&C Act.
  • Gajanand Foods Private Limited (Gajanand Hing): The advertisement’s claims, “New & Improved.,” “Controls Blood Sugar,” “Controls high blood pressure,” “Gives Relief in body pain,” “Effective for the problems of the teeth,” “Reduces the risk of cancer” and “Gives relief from skin problems,” were not substantiated with evidence of product efficacy, and are misleading by exaggeration. It was also of concern that this “food” product was promoted as a medical product with therapeutic claims.
  • Greek Retail P. Limited Inocos Herbal Industries (Radyance Instant Skin Brightener): The advertisement’s claims, “Five shades fairer in two minutes,” “Instant Fairness by five shades,” “getting five shades fairer in mere minutes–and without the pain or high cost (40,000-50,000 rupees) of skin peels and laser treatments” are false, not substantiated with product efficacy data, are misleading by gross exaggeration and exploits consumers’ lack of experience and knowledge. The online video and the advertorial displays pictures showing the efficacy being depicted via images of before and after usage of the product which are grossly misleading.
  • Guduchi The Ayurvedism (Obesidat): The advertisement’s claim, “lose six kilograms in just 12 weeks,” was not substantiated with evidence of product efficacy, and is misleading by exaggeration. Also, specific to the claims implying cure for obesity, and the visual showing obese persons, the advertisement is in breach of the law as it violated the DMR Act.
  • Gurudev Multispecialty Centre: The advertisement’s claim, “Without Operation through Homeopathic – Disc slip/Sciatica, joint pains, uterine tumour, Stone” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Hair Grow: The advertisement’s claims, “HAIR GROW – Grow natural hair in 120 days with no age limit, whether bald from childhood,” “Lifetime freedom from unwanted hair,” “Money back if you find no effect” and “Solution to baldness & every kind of hair problems,” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Heinz India P. Ltd. (Complan Nutri Grow): The advertisement’s claim, “Complan Nutrigro has 11 immunity builders that increases immunity,” was not adequately substantiated in the age group of subjects for whom it is meant. Also, the advertisement targets normally nourished children (and potentially also certain categories like those with overactive immune systems) which was considered to be misleading by ambiguity as the advertised product may not build immunity in normal children with a normal diet.

  • Herbal Daily (Herbal Daily Haldi): The advertisement’s claims, “Herbal Daily Haldi – It is a Natural tonic to treat millions of people having the problem of Sinus, Cough cold, Asthma & Allergy, Arthritis, Uric Acid, Joint knee pain, Weight loss,” and “100% Natural Treat,” were not substantiated with clinical evidence for the advertised product for its efficacy. Further, the consumer testimonials were not considered to be acceptable as authentic, primary claim support data. Also there was a concern expressed for promotion of this “food” product as a medical product implying treatment for medical claims. The advertisement is also misleading by ambiguity as it states “100% Natural Treat” implying “treatment.”
  • Hercules Healthcare (Long Looks Height Gain Capsule): The advertisement’s claims, “World’s Trusted Ayurvedic Capsules,” “Helpful in physical development” and misleading visuals, were considered to be, prima facie, in violation of the DMR Act and the D&C Act.

  • Juvenor Pharmaceuticals (Muslinites Gold): The advertisement’s claim, “Helps in boosting vitality with the power of Swarna Bhasma Muslinites gold helps in overcoming fatigue, tiredness and revitalizing your energies with the proven benefits of time tested Ayurvedic Herbs like Musli, Shilajeet, Shatavari & Ashwagandha.” The advertisement also refers to MusliNite Tripti oil. The advertisement was considered to be, prima facie, in violation the D&C Act, specific for the parts on improvement of capacity of the human being for sexual pleasure.
  • K. Patel Phyto Extractions Pvt. Ltd. (Dot Shot): The advertisement’s claims, “Globally acclaimed, proven. Brighter morning after a hard partying night,” “Now no more morning blues, DOTSHOT an anti-hangover drink resolves it. DOTSHOT is a natural and safe drink to detoxify effect of alcohol from your body. It also replenishes vital electrolytes that overcome muscle cramps. It helps maintain muscle and nerve function. After that mad crazy night have the last shot of the night of anti-hangover drink and wake up fresh for a brighter morning ahead,” were not substantiated with proof of product efficacy. Also, the claims are misleading by exaggeration.
  • Kalpa Foundation: The advertisement’s claims, “Are you afflicted by white spots, leprosy disease, rotten absorbed and deformed nails or other skin disease and fed up after doing treatment, then come to our hospital and gain the benefit through Ayurvedic Medicine and Ancient Technique, whose benefit has taken by hundreds of patients till now” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Kundan Kidney Care Centre: The advertisement’s claims, “Now treatment of kidney fail patients is possible” and “We are treating kidney fail patients from last 35 years” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Maa Homeo Chikitsha Kendra: The advertisement’s claims, “Women Diseases Tumour of Breast, Ovary, Uterus, Whiteness of hair and hair fall, mental problems, stone, Gall bladder, Kidney stone, etc. Other Complex Diseases Male Diseases, Liver, Chronic Renal Failure, etc.” were considered to be, prima facie, in violation of The Drugs & Magic Remedies Act and The Drugs & Cosmetics Act.
  • Magic Wings Centre: The advertisement’s claims, “For the first time in M.P., Dr. Neha Arora uses modern science’s most advanced technology i.e Bio stem Therapy, Cell Regeneration Therapy and Decompression therapy to control incurable diseases,” “Gradual loss of Vision,” “Old paralysis” and “Muscular Dystrophy (more than 100 successful treatment) , cerebral atrophy, cerebral palsy,” were not substantiated with supporting clinical evidence. Further, specific to the claims implying treatment for gradual loss of vision (Blindness) and Paralysis, the advertisement is in breach of the law as it violated the DMR Act.
  • Mankind Pharma Ltd. (Heal-O-Kind Nanofine Gel): The advertisement’s visual showing a mother and daughter holding a cracker (phuljari), when read in conjunction with the advertisement headline “chodo jalne ki fikr, Diwali manao befikr” suggests that one may celebrate Diwali (bursting crackers) in carefree manner. ie. suggesting that even if one were to get burns, there is no need to worry thus implying a careless attitude and showing disregard for safety and encouraging negligence.
  • Matru-Chhaya Clinic: The advertisement’s claim, “Successful treatment of childless couples” implies an assurance of prevention or cure of infertility, and this was not substantiated with clinical evidence. Also, the claim is misleading by exaggeration. Specific to the claims related to successful treatment for Infertility (childless couple), the advertisement is in breach of the law as it violated the DMR Act.
  • Micropark Wellness (Muslinites Range): The advertisement’s claims, “1.1X10 Muslinites Gold Capsule,” “Now Muslinites Tripti Oil is also available,” and “For Best results use with MusliNites Tripti Oil,” were considered to be, prima facie, in violation the D&C Act.
  • Naaz Stone Cut: The advertisement’s claim, “By Consuming Naaz Cut Capsule+ Syrup, kidney/urinal stone gets removed. It does not develop again and no need of operation,” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Naik Homeopathy Care & Cure Clinic: The advertisement’s claims, “Successful Treatment of Kidney Failure, Heart diseases, Liver failure, Cancer, Mental diseases, Infertility prevention/ Sexual problems, Arthritis/Spondylitis, Skin Diseases (Psoriasis), Obesity, Asthma and Depression / mentally challenged children” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • National Healthcare (National Plato Plus Ras): The advertisement’s claims, “Benefits of Plato Plus – extremely beneficial in dengue, chikungunya, viral fever, kalajar fever, malaria, typhoid. Increases platelets, eliminates pain of joints, increases immunity power and eliminates the pain due to arthritis,” were not substantiated with evidence of product efficacy, and are misleading by exaggeration.
  • Nature And Science Ayurveda: The advertisement’s claims, “Eliminate Obesity, get healthy life,” “FAT.YPAR Enriched with Shilajeet” and “FAT.YPAR Juice is made by ayurvedic herbs. It is helpful in removing additional fat from the body. It also controls weight and makes body athletic. It also does not allow body weakness to come as it is enriched with Medohar Guggul and Shilajeet,” “For getting more benefits also use FAT.YPAR Capsules,” “DICURA PLUS SYRUP Worried from Sugar (Diabetes),” “Dicura Plus Syrup from the first 15 days, controls the sugar related problems such as going for urination repeatedly, burning sensation in soles, pain in joints, Repeatedly being thirsty, Stiffness of hands and legs, etc.” and “Dicura plus controls the sugar in one month” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Nurture Health care: The advertisement’s claim relating to remedy for “Premature Ejaculation” was considered to be, prima facie, in violation of the D&C Act.
  • Oplus Heart Center: The advertisement’s claims, “First time in Jharkhand successful treatment of heart blockage without operation, cuts, bypass and Angioplasty” and “Successful treatment of hundreds of patients till now” were considered to be, prima facie, in violation the DMR Act, specific for the parts on curing of heart diseases.
  • Praveen Surana Deaf Cure Centre: The advertisement’s claims, “Remove deafness and increase hearing capacity,” “Now deafness due to dried nerves and all types of disease of ear are not incurable. Cure deafness and improve your hearing loss. All types of deafness is been successfully removed without operation. Due to which patient starts listening in the first hour of treatment and can do treatment of in creation the capacity of hearing in construction of the future,” “Good news for all aged people suffering from deafness. Removes Deafness,” and “Remove deafness successfully without operation. Removes accurately deafness due to birth/ because of age/ side effect of medicine, hole in ear drums, Pus, dirt, smell. This treatment is a boon effective for deaf dumb also” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Rajnish Hot Deals Pvt. Ltd. (Playwin capsules and oil): The advertisement’s claim, “Cure for Symptoms like Premature Ejaculation, Erectile Dysfunction, etc.,” was considered to be, prima facie, in violation of the D&C Act.
  • Rajnish Hot Deals Pvt. Ltd. (Playwin): The advertisement’s claim relating to remedy for “Premature Ejaculation” was considered to be, prima facie, in violation of the D&C Act.
  • Rakyan Beverages Limited (RAW Pressery): The advertisement’s claims, “best ways to rid your body of toxins.” and “Alkalizes your system and flushes out all your toxins,” were not substantiated with supporting scientific evidence. Also, the claim is misleading.
  • Ratan Ayurvedic (Ratans Heightop Syrup): The advertisement’s claims, “True companion in higher thinking” and “Heightop is helpful in increase the height of your self-confidence. Your Helper in making you very different and attractive,” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Reckitt Benckiser (India) Pvt. Ltd. (Dettol Liquid Handwash): The advertisement’s claim, “Sabun se saccha hai, sabun se accha hai” is misleading by ambiguity and implication that liquid handwash is better than bar soaps in providing protection from diseases and infection. The hold duration of the disclaimers in the advertisement is not in compliance with the ASCI guidelines.
  • Saboo Sodium Chloro Ltd. (Surya Salt): The advertisement’s claims, “Scientists believe that we can get freedom from joint pain after regularly consuming Sanbhar salt. Other than this we can also avoid all stomach diseases, Acidity and skin diseases,” were not substantiated with evidence of product efficacy. It was also of concern that this “food” product was promoted as a medical product with therapeutic claims.
  • Sahar Herbal Pharmacy Pvt. Ltd. (Sahar Herbal Pharmas Products): The advertisement’s claims, “S.S Oil / Powder Tested for increasing the power and size of penis,” “Diaba Cure for controlling sugar.,” “A sure shot medicine for piles P9 – L7 Capsule for Leukoria” and “Rasayankalp Powder – Eliminated discharge, Wet dreams, thinness of semen” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • SBS Biotech Unit-II (More Power Capsule): The advertisement’s claims, “Helpful in Stunted Growth,” and “Beneficial ayurvedic capsule for growth deficiency” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Sidhji Sevashram (Fakiri Tilla): The advertisement’s claim, “FAKIRI TILLA – Take 5 drops daily, and see the manly vigour,” was considered to be, prima facie, in violation of the D&C Act.
  • SKS Ayurveda Impex Pvt. Ltd. (SKS Ayurveda Range of Products): The advertisement’s claims, “SKS – Increase height by adopting ayurved,” “This drug do proper blood circulation in our body,” & “Consciousness to hormones. After 90 days use of medicine you will yourself see that you have increased your height.” and a misleading visual, were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Sri Dharmasthala Manjunatheshwara College of Ayurveda & Hospital: The advertisement’s claim, “Svarna Amruta Prashana is a unique Ayurveda Sanskara to boost intellect and memory in children’s. Camp being conducted by experienced team of Doctors who have helped lacs of children’s through this programme” was considered to be, prima facie, in violation of the D&C Act.
  • Sri Ganesh Nisargopchar Kendra: The advertisement’s claim, “Successful treatment of Paralysis,” was considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Sri Maharishi Pharma: The advertisement’s claim, “Diabetes will be cured within 20 days. Also all related diabetic/problems like joint pain, itching on feet, back bone pain, gastric issues, sneezing, cold, all these will be cured by Sri Maharishi Pharma,” were not substantiated with clinical evidence, and are misleading. Also, specific to the claims implying cure for Diabetes, the advertisement is in breach of the law as it violated The Drugs & Magic Remedies Act (DMR Act). Further, the claims are misleading by exaggeration. In addition the claim, “If it does not cure within 20 days your money will be return to you,” was not substantiated with supporting evidence of the customers who were refunded with the money back, and is misleading.
  • Sri Sai Ayurvedic Hospital: The advertisement’s claims, “There is a successful treatment of reducing obesity in Ayurveda” and “Obesity can be eliminated by Utwardan Kiya through Panchkarma” were considered to be, prima facie, in violation of the DMR Act and the D&C Act.
  • Stammering Relief Centre: The advertisement’s claims, “Treatment in only two weeks, don’t doubt, keep faith 100% Guarantee” was considered to be, prima facie, in violation of the D&C Act.
  • Sundar Dezire Good Life Pvt. Ltd. (Dezire Goodlife Range Of Products): The advertisement’s claims, “Dezire – Sugarless Sweets,” “Low GI” and “Helps Blood Sugar Control,” were not substantiated with technical data or test reports. Also, the claims are misleading by exaggeration.
  • Suneha Health Cut Care (Suneha Fat Churna): The advertisement’s claims, “Reduce Obesity without any side effect,” “SUNEHA FAT CUT is an ayurvedic churna which reduces your stomach without making it weak and reduces excessive fat. Doesn’t let increase stomach and obesity again. Makes body beautiful by making figure normal. Very beneficial for the ladies who has got obesity after delivery,” and misleading visuals were considered to be, prima facie, in violation of The Drugs & Magic Remedies Act and The Drugs & Cosmetics Act.
  • Today Tea Ltd. (Today Premium Tea): The advertisement’s claims, “Zero Fat,” “Rich in Calcium,” were not substantiated. Also, the claims are misleading by ambiguity and implication.
  • Vcare Skin & Slimming Clinic (Vcare Slim N Skin Clinic): The advertisement’s claim, “Reduce weight in just 24 hours,” is misleading by ambiguity and implication, as the advertiser is offering treatment for weight reduction in 24 sessions. Also, the advertiser did not submit any evidence of efficacy of their treatment and prove the weight reduction claims.
  • Wipro Enterprises Ltd. (Chandrika soap): The advertisement’s claim, “9 out of 10 girls claim that Chandrika soap gives them clear skin because it has 2 times more oil and ayurvedic contents than any other natural soaps” was not substantiated and was misleading by ambiguity and implication as in the data provided by the advertiser was a quantitative study carried out by the advertiser is a consumer perception study conducted in year 2012 among users of Chandrika soap regarding product efficacy. There was no technical or clinical efficacy data presented to correlate the ingredients in the soap to product efficacy. There is no data submitted regarding the content of Ayurvedic herbs and its impact on product efficacy.

This page was posted on May 11, 2017.