Advertising Standards Council of India (ASCI) Health-Related Decisions and Recommendations, April 2017


November 23, 2017

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India’s advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In April 2017, the complaints that were upheld against health-related claims included:

  • 34 Heart Care: The advertisement’s claims, “Freedom from heart diseases, treatment without surgery” and “Survive from future heart attacks,” were considered to be, prima facie, in violation of the DMR Act. 
  • Aakruti Physiotherapy & Slimming Centre: The advertisement’s claims accompanied by diagrammatic representation of a shrinking hour glass figure, “Reduce weight” and “Lose upto seven to ten kilograms within 40 days” were not substantiated with supporting clinical evidence, and with treatment efficacy data among statistically significant sample size, and are misleading by gross exaggeration. Also, the visual in the advertisement is misleading by implication. While the advertiser referred to the award “Physiotherapy Based Slimming Centre Accredited by Consumer Protection,” they did not provide a copy of the award certificate. In the absence of such details, it was concluded that the claim, “Kerala’s No.1,” was not substantiated and is misleading by exaggeration. 
  • Adani Wilmar Limited (Raag Gold Refined Palmolein Oil): For the advertisement’s claims “Zyada Seyath” and “Zyada Fry,” the data submitted by the advertiser recommends use of Palmolien as a MUFA “To Help Inhibit Metabolic Syndrome . . . .” The data also mentions that consuming repeatedly heated oils causes post prandial inflammation which is a rider to the earlier statement of usefulness of Palmolein Acid. Nowhere is there any indication that one should consume more (zyada) Pamolein for health which the advertisement mentions. Also there is no disclaimer that the repeated heating should be avoided because it is highly undesirable because of the harm it causes. The vivid picturisation of deep fried food in the advertisement is also likely to mislead the consumers in the absence of the above disclaimer. Thus the advertisement’s claims, “Zyada Seyath” and “Zyada Fry” are misleading by exaggeration, implication and omission. 
  • Amandeep Hospital: The advertisement’s claim, “Successful treatment of varicose veins through advanced laser technique” is considered to be, prima facie, in violation of the DMR Act. 
  • Ambey Clinic: The advertisement’s claims, “Successful treatment of weakness of nerves due to excessive masturbation, lack of sex in growing age, lack of strength in penis, lack of sperm & semen, sex phobia, discharge, nightfall, impotence, small penis, sloppy penis, syphilis, gonorrhoea, sterility,” are considered to be, prima facie, in violation of the DMR Act and D&C Act. 
  • Amomi Herbal Tablet: The advertisement’s claim, as translated into English, “Successful treatment for obesity without abstinence or exercise” is considered to be, prima facie, in violation of the DMR Act. 
  • Arogyadham: The advertisement’s claim relating to obesity states, “Get rid of excessive weight, shapeless body and cellulite,” is considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Arogyam Acupuncture & Naturopathy Clinic: The advertisement’s claim, “Children suffering from Celebral Palsy, Down syndrome please visit. The only clinic where incurable diseases are treated without medicine,” is considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Ayurwin Pharma Pvt. Ltd. (Nutrislim plus Range of Products): The advertisement’s claims, “Now it’s very easy to be slim,” was not substantiated with product efficacy data and evidence of “ease of slimming” with the advertised product. Also the claim, “Approved by Ayush Dept.,” was not substantiated with supporting evidence, and are misleading by ambiguity and implication. 
  • Ayushman Homeopathic Center: The advertisement’s claims, “Treatment for Diabetes, Blood Pressure and Cancer is possible,” “Treatment without operation for Kidney Stone,” “No need to bear pain of Arthritis” and “Ultimate solution of all diseases.” The advertisement’s references to conditions of, “Obesity, Female Diseases, increase in Height, Infertility in minimum cost,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • B K Stones and Urology Clinic: The advertisement’s claim, “Get freedom from stones,” is considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Britannia Industries Ltd. (Britannia Nutrichoice Essentials Oat Cookies): The advertisement’s claim, “Clinically Proven” is not substantiated with studies for the advertised product among diabetic population, and the graph showing blood sugar levels (albeit graphically and not actually), and picture of a Biscuit on X Axis is misleading by implication that the product provides benefits of reducing the overall sugar levels. 
  • Care and Cure Herbals (Shots Xtra Time and Desire Capsules and Gel for Men): The advertisement claims, “To be unmatched formula for energy and capacity” and “For beautiful moments of love.” Also the visual in the advertisement read in conjunction with the claims in the advertisement imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Cenozoic Remedies Pvt. Ltd. (Ceno Gathia Oil/Capsule): The advertisement’s claim, “Treatment of Rheumatic, Arthritis from the roots,” is considered to be, prima facie, in violation of the DMR Act. 
  • Cenozoic Remedies Pvt. Ltd. (Diaba Dops Range of Products): The advertisement’s claim, Treat Diabetes from the roots” is considered to be, prima facie, in violation of the DMR Act and D&C Act. 
  • Chahal Hair Clinic: The advertisement’s claim, “100% Effective Treatment of all problems related to hair like baldness,” was not substantiated with clinical evidence and with treatment efficacy data, in particularly about baldness and is misleading by gross exaggeration. 
  • Charak Ayurvedic Panchkarma Clinic: The advertisement’s claim, “Treat diseases like sterility, kidney stone, obesity, high blood pressure, piles, fistula, fissure etc. through most successful diagnosis method,” is considered to be, prima facie, in violation of the DMR Act and D&C Act. 
  • Chetan Herbals: The advertisement’s claims, “Increase breast size, see the difference in 15 days,” “To make undeveloped and tightening small breast in shape” and “attractive and beautiful.” Also the visual in the advertisement implies that the product is meant for increase in size of female bust, are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Classical Homeopath (Dr. Shivshankar Meetwar Clinic): The advertisement’s claim, “Permanent treatment of diabetes, thyroid, blood pressure and mental diseases,” is considered to be, prima facie, in violation of the DMR Act and the D&C Rules. 
  • Dindayal Aushadhi (Original 303 Capsules): The advertisement’s claims, “Energy and Passion in your married life,” “Fulfil the expectations of your life partner” and the visual in the advertisement read in conjunction with the claims objected to imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Divyatej Ayurvedic: The advertisement’s claim, “Get rid of deafness permanently through ayurvedic specialist,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Doctor Rice: The advertisement’s claims, “Sugar Free Rice,” “Doctor Rice,” “Diabetic Rice” and “Low GI Rice,” were not substantiated, with supporting clinical data, and are misleading by exaggeration. Also the claim, “1st Time in India,” was not substantiated with verifiable comparative data versus other similar products in the same category. Also, the claim is misleading by exaggeration. 
  • Dr Batras Homeopathic Clinic: The advertisement claims, “To be sure, scientific successful treatment on one million of patients – baldness and vitiligo,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Dr P K Jain Clinics: The advertisement’s claims, “Successful Treatment for Masculine weakness, Early Ejaculation, lack of sperm, Sexual debility, Lack of sex, loose organ, Sexual Weakness and Undeveloped male organs, Infertility,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Dr. Batras Positive Health Clinic (Dr. Batras Homeopathic Clinic): The advertisement’s claim, “World’s largest chain of Homeopathy clinic,” was not substantiated with authentic comparative worldwide data versus other similar clinics or any third party validation or research to prove this claim. Also, the claim is misleading by exaggeration. 
  • Dr. Dhiraj Patel (Khodiyar Ayurved): The advertisement’s claims, “Childless couples who are tired of taking medicines now need not feel dejected,” “Gents with low sperm count get guaranteed relief with ayurvedic medicines,” “We have given guaranteed relief to couples who have not had children after 11 years of marriage and after trying for test tube babies thrice” and “Written money-back guarantee on stamp paper to patients,” are considered to be, prima facie, in violation of the DMR Act. 
  • Dr. Tomar Ayur Spine Care & Panchkarma Center: The advertisement’s claims, “To treat incurable diseases from roots through ayurvedic medicines and panchkarma – White Spots, lack of sperm, impotence,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Emami Limited (Keshking ayurvedic oil): The advertisement’s claim, “Kesh King shampoo deto kesh galnaipasun humkaas mukhttha” (“Kesh King Shampoo gives freedom from Hair loss”), was false and the claim is misleading by exaggeration. 
  • Ganga Clinic: The advertisement’s claims, “Increase sex hold back time upto 50 minutes,” “Sure shot ayurvedic treatment for increasing penis length/thickness, sugar, loose organ, thinness, sloppy organ,” and the visual in the advertisement read in conjunction with the claim objected to imply that the product is meant for enhancement of sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Hindustan Unilever Limited (Pepsodent Germi Check): The advertisement showing frequent consumption of sugary food by children (laddoos, ice cream, chocolates) and a voice over stating, “jahan lagataar 12 mahiney sweet eating ho, wahan Pepsodent Germicheck ki lagataar 12 ghantey cavity wale germs per dishoom dishoom zaroori hai,” the pack visual claim in the advertisement “12 hour protection,” was inadequately substantiated. The advertisement is misleading by implication and omission of other measures required to be taken for protection from caries after eating sugary food. 
  • Innovative Cure Beauty & Health Clinic: The advertisement’s claim, “Increase height upto five centimetres” and the before and after visuals imply treatment for height increment and breast enhancement. These were considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Innovative Joints Rejuvenation Centre: The advertisement’s claim, “”Avoid joint replacement and regenerate cartilages,” was inadequately substantiated and is misleading by implication and exaggeration. 
  • K. Patel Phyto Extractions Pvt. Ltd. (Dot Shot): The advertisement’s claims, “Helps to reduce inevitable side effects next morning post party – No laziness – No headache – No acidity – No body cramps,” were inadequately substantiated, and the claims “No laziness – No headache – No acidity – No body cramps” are misleading by gross exaggeration. 
  • Kudos Laboratories India Limited (IME-9 Tablets): The voice over of the advertisement states, “Your diabetes will be cured completely.” The advertisement is considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Lion Dates Impex Ltd. (Lion Dates Syrup): The advertisement’s claim, “Protects from dengue,” which was not substantiated with supporting scientific data and with evidence of product efficacy, and is misleading by exaggeration. 
  • Medikom Healthcare & Ayurvedic Centre: The advertisement’s claims, “Boon for people with sexual problems” and “to get rid of sex weakness, premature ejaculation, nightfall, lack of time, loose nerves, small organ, sloppy organ, lack of sperm,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Medinn Belle Herbal Care Pvt. Ltd. (Endura Mass): The advertisement’s testimonial claim, “….. But, I found a new identity with Endura Mass which gave me the right weight. So, if you are also underweight, start taking Endura Mass today,” and the claim, “Gain Weight. Stay Fit,” were inadequately substantiated and are misleading. 
  • Muktha Laboratories Pvt. Ltd. (Catche must-quit-o): The advertisement’s claims, “Safe and natural,” “A revolutionary way to reduce mosquitoes in your surrounding,” “Bite free environment,” “Free from dengue, malaria, chikungunya,” “No insecticides and pesticides,” “Purifies air,” “Reduces 90% bacterial load in the room” and “Nontoxic as per OECD guidelines” were inadequately substantiated. Also the claims, “Traps only female mosquitoes which bites,” “Free from wheezing, congestion and headache,” “Breathe fresh, stay fresh” and “World’s first non-toxic and eco-friendly” were not substantiated. 
  • Naik Homoeopathy: The advertisement’s claim, “Successful Treatment on Kidney Failure / Stone, Heart diseases & Liver failure, Cancer / Mental diseases, Infertility prevention/ Sexual problems, Arthritis / Spondylosis. Skin Diseases / Psoriasis, Allergy / Asthma/ scabies, Depression / mentally challenged children,” is considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Naik Hospital: The advertisement shows baldness as indication and claims, “to grow the natural hair from roots.” This is considered to be, prima facie, in violation of the D&C Rules. 
  • New Model Clinic: The advertisement’s claim, “To provide successful ayurvedic treatment for sex problems. Also claims to remove weakness and increase strength & vigour,” and the visual in the advertisement read in conjunction with the claim objected to imply that the product is meant for enhancement of sexual pleasure. This is considered to be, prima facie, in violation of the D&C Rules. 
  • Nirmal Kayaz: The advertisement’s claims, “It treats chronic diseases and even cancer” and “Removes even 99% heart blockage in a few days by treating the patient by using 5000 years old siddha and ayurvedic remedy and medicine” are considered to be, prima facie, in violation of the DMR Act. 
  • Noor Cancer Care: The advertisement’s claim, “Treatment of cancer without operation” is considered to be, prima facie, in violation of the DMR Act and D&C Act. 
  • Nutricia International Private Limited (Protinex Grow): It was noted that the last frame of the advertisement states Protinex Grow taaki badhne ka mauka miss na ho. While the advertisement does not state that only 50% more protein contributes to growth, it is misleading by implication and omission of reference to other factors that contribute to growth such as heredity, exercise and balanced diet, etc. 
  • Organic India Private Limited (Organic Honey): It was noted that there was a discrepancy in the name of the advertised product, product mentioned in the Scope Certificate and that mentioned in the FSSAI licence. The advertisement’s claim “Organic” was not substantiated for the advertised product. As honey comes from flower`s nectar, honey procured non-organically will not differ from the organic one in terms of vitamin and minerals content. The claim, “Our certified Organic Honey is naturally complete with healthful Minerals and Vitamins” is misleading by implication. Furthermore, it was not clearly established as to how the honey collection was made exclusively from flowers that were not sprayed with chemicals. For the claim, “The good nectar is sustainably harvested and collected in the purest way from the Himalaya region where flowers are not sprayed with chemicals” was inadequately substantiated and is misleading by ambiguity. 
  • Perfect Point: The advertisement’s claims, “Fat Freezing to Permanent Reduction of Fat Cells – No Side Effects” and “Cavitation Ultra Sound – Fat Eliminator,” were not substantiated. The claim, “Perfect Point – Introducing First time in Udaipur Cryolipolysis,” was not substantiated with supporting proof. Also, the claims are misleading by exaggeration. 
  • Poona Preventive Cardiology Centre: The advertisement’s claims, “Say No To Angioplasty & Bypass Surgery,” “Effective Therapy That Can Prevent Angioplasty & Bypass Surgery” and “Effective In Heart Failure Patients,” were considered to be, prima facie, in violation of the DMR Act. 
  • Positive Homeopathy: The advertisement’s claims, “Get rid of kidney stones through homeopathy treatment” and “Increase in Fertility,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Positive Homeopathy: The advertisement’s claims, “Permanent treatment for kidney stone problems through homeo [without operation]” and “Best Solution for Infertility,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Rajnish Hot Deals Pvt. Ltd. (Playwin Capsule): The advertisement’s claims, “Enjoy a happy married life,” “Helps prevent Premature Ejaculation” and the visual in the advertisement read in conjunction with the claim objected to imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Rajnish Hot Deals Pvt. Ltd. (Playwin Capsule): The advertisement’s claim, “Helps you gain power, stamina, strength and prevents premature ejaculation” and the visual in the advertisement read in conjunction with the claim objected to imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Rajnish Hot Deals Pvt. Ltd. (Playwin Capsule): The advertisement’s claims, “The storms of immense vigour that will make your partner enjoy,” “Helps prevent Premature Ejaculation” and the visual in the advertisement read in conjunction with the claim objected to imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Rajnish Hot Deals Pvt. Ltd. (Playwin Capsule): The advertisement’s claim, “Enjoy a happy married life” and the visual in the advertisement read in conjunction with the claim objected to imply that the product is meant for enhancement for sexual pleasure. This claim is considered to be, prima facie, in violation of the D&C Rules. 
  • Rajput Clinic: The advertisement claims, “to provide satisfied treatment of masculine weakness” and “Increase height,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Renovision Exports Pvt. Ltd. (Hypower Musli Capsule): The advertisement’s claim, “Use hypower muslin oil for more power,” and the visual in the advertisement read in conjunction with the claims in the advertisement imply that the product is meant for enhancement of sexual pleasure. This is considered to be, prima facie, in violation of the D&C Rules. 
  • Rishabh Hospital: The advertisement’s claim, “Successful Treatment of Childlessness,” is considered to be, prima facie, in violation of the DMR Act. 
  • Shree Dhanvantri Ayur Hospital: The advertisement’s claims, “Get complete cure from piles, fistula & fissure through ayurveda kshara sutra procedure” and “get permanent cure for asthma, sexual dysfunctional through ayurveda panchkarma,” are considered to be, prima facie, in violation of the D&C Rules. 
  • Shree Hari Clinic: The advertisement’s claim, “Without operation, ayurvedic treatment for sterility in men and women,” is considered to be, prima facie, in violation of the DMR Act. 
  • Shree Maruti Herbal (Stay On Oral Liquid): The advertisement’s claim, “Weakness, lack of strength, Excitement, Stimulation?” and the visual in the advertisement read in conjunction with the claim objected to imply that the product is meant for enhancement of sexual pleasure. Further the advertisement provides the link to the website, where the product is promoted with reference to claims like, “making love,” “Kamasutra,” “boosting libido” and “Premature ejaculation, erectile dysfunction, lack of libido etc. are all a distant memory.” These claims were considered to be, prima facie, in violation of the D&C Rules. 
  • Shree Maruti Herbal (Stay On Oral Liquid): The visual in the advertisement implies that the product is meant for enhancement of sexual pleasure. Further the advertisement provides the link to the website, where the product is promoted with reference to claims like, “making love,” “Kamasutra,” “boosting libido” and “Premature ejaculation, erectile dysfunction, lack of libido etc. are all a distant memory.” These were considered to be, prima facie, in violation of the D&C Rules. 
  • Shree Maruti Herbal (Stay On Power Capsule): The advertisement’s claims, “Experience of power, every day, every moment!,” “‘Stay-On’ which will give you a different experience of youthfulness, Resistance power, pep, vigour, excitement and strength” and the claims on the website linked with the advertisement states, “….Countless number of people have, rediscovered, the lost joy, back in their interpersonal relationship. Premature ejaculation, erectile dysfunction, lack of libido etc. are all a distant memory.” Further the visual in the advertisement and packaging read in conjunction with the claims objected to imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Shree Maruti Herbal (Stay On Power Capsule): The advertisement’s claims, “The unique power capsule effective in rejuvenating, revitalising and boosting energy” and the claims on the website linked with the advertisement states “….Countless number of people have, rediscovered, the lost joy, back in their interpersonal relationship. Premature ejaculation, erectile dysfunction, lack of libido etc. are all a distant memory.” Further the visual in the advertisement and packaging read in conjunction with the claims objected to imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules.
  • Shree Maruti Herbal (Stay On Power Capsule/Oil): The advertisement’s claims, “For excitement, passion, strength. You will get a feeling of youthfulness, resistance power, pep, excitement, strength and Passion in your body,” and the claims on the website linked with the advertisement states “….Countless number of people have, rediscovered, the lost joy, back in their interpersonal relationship. Premature ejaculation, erectile dysfunction, lack of libido etc. is all a distant memory.” Further the visual in the advertisement and packaging read in conjunction with the claims objected to imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Shree Maruti Herbals (Stay-On Oral Liquid): The advertisement’s claim, “To give charging for new happy moments” and the visual in the advertisement read in conjunction with the claim in the advertisement implies that the product is meant for enhancement of sexual pleasure. Also, the advertisement provides link to website which refers to “making love,” “Kamasutra,” boosting libido.” These are considered to be, prima facie, in violation of the D&C Rules. 
  • Shree Maruti Herbals (Stay-On Power Capsule): The advertisement mentions the product website which claims, “Countless number of people have, rediscovered, the lost joy, back in their interpersonal relationship, Premature ejaculation, erectile dysfunction, lack of libido etc are all a distant memory.” Also the visual in the advertisement read in conjunction with the claims in the advertisement imply that the product is meant for enhancement for sexual pleasure. These claims are considered to be, prima facie, in violation of the D&C Rules. 
  • Shubham Homeo Clinic: The advertisement’s claim, “Treat congenital deafness permanently without operation” is considered to be, prima facie, in violation of the DMR Act and D&C Act. 
  • Speed Height Capsule: The advertisement’s claims, “Good height makes career bright,” “For boys and girls,” “Inspite of being small my growth has changed, thank you,” “Effective = ayurvedic medicine,” “No side effects” and “Helpful in body growth too,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Speed Height Capsule: The advertisement’s claims, “Good height makes career bright,” “For boys and girls,” “Go ahead with more than double speed,” “Effective ayurvedic medicine,” “No side effects” and “Helpful in body growth too,” are considered to be, prima facie, in violation of the DMR Act and D&C Rules. 
  • Sri Jwala Ayurved Bhavan (Jwala Arshantak Set): The advertisement’s claim, “Sure shot treatment for piles,” also the product name, “Arshantak Set” implies cure for Piles, are considered to be, prima facie, in violation of the D&C Rules. 
  • Surya Ayurveda Hospital & Yoga Centre: The advertisement’s claim, “Guaranteed treatments for asthma, piles, varicose, sugar, etc.” is considered to be, prima facie, in violation of the D&C Rules. 
  • Unique International (Dr Richas Unique Clinic): The advertisement’s claim, “Complete Solution for Obesity” is considered to be, prima facie, in violation of the Drugs & Magic Remedies (DMR) Act and the Drugs & Cosmetics (D&C) Rules. 
  • United Biscuits Pvt. Ltd. (Mcvities Digestive biscuits): In the context of a biscuit having maida as predominant ingredient, the packaging claim, “Whole wheat at its heart,” is misleading by ambiguity and implication. Also the claim, “Yeh habit hai fit,” is misleading by implication that it is a good habit to eat biscuits and it would contribute to physical fitness. 
  • Vardan Speech & Hear Diag Cent: The advertisement’s claim, “Rajdhani’s No.1 Hearing Centre,” was not substantiated with any verifiable comparative data versus other similar clinics in the same category or any third party validation or research to prove this claim. Also, the claim is misleading by exaggeration. 
  • Vibes Healthcare Ltd. (Vibes Centre): The advertisement’s claim, “Treatment for Hair Re-Growth – Stem Cell Technology,” was not substantiated with supporting clinical evidence, and with treatment efficacy data. Also, the claim is misleading. 
  • Vini Cosmetics Pvt. Ltd. (Fogg Roll on Deodorant): The advertisement’s claims, “Triple protection against sweat, bacteria and odour” and “eliminate 96% bacteria,” were inadequately substantiated with evidence of product efficacy, and are misleading by exaggeration. 
  • VLCC Personal Care Ltd.: The advertisement’s claims, “Let your slimmer self out in just 90 mins” and “Get instant enviable results with insta Tone,” were not substantiated with clinical evidence and with treatment efficacy data, and are misleading by implication and gross exaggeration. 
  • Wings IVF Hospital: The advertisement’s claim implies cure for childlessness is considered to be, prima facie, in violation of the DMR Act. 
  • Zee Laboratories Ltd. (Brexelant): The advertisement’s claims, “Growth and shaping Breast Cream” and “Bust enhancement.” Also, the advertisement provides link to the website which refers to the following claims, “Firming, Lifting and Enhancing Bust.” These were considered to be, prima facie, in violation of the DMR Act and D&C Rules.

This page was posted on November 23, 2017.