In the mid-1990s, Krames Communications of San Bruno, California issued beautifully designed pamphlets that it described as “high-quality tools for informing new and prospective patients about the conditions you treat regularly and the benefits of chiropractic care” and for showing that ” you’re far more than a ‘back doctor.'” The consultant for the series was Michael Pedigo, D.C., the only chiropractor who had served as president of both the American Chiropractic Association and the International Chiropractors Association. The pamphlets I collected were dated 1993, 1994, or 1996.
- The 1993 titles were: “What is Chiropractic?,” “Low Back Pain,” “Neck Pain,” “Headaches,” Scoliosis,” and “Whiplash.”
- The 1994 titles were “Disc Problems,” “Shoulder Pain”, “Sciatica Leg Pain,” “Spinal Degeneration,” “Arthritis,” and “Children and Chiropractic.”
- The 1996 titles were “Spinal Subluxation,” “Avoiding Back Pain,” “AHCPR Guidelines” “Pregnancy and Chiropractic, “Research Supports Chiropractic, and “Chiropractic Education”
Nearly all of the pamphlets contained these basic messages, with minor variations in some of them:
Chiropractic is a natural method of health care that treats the causes of physical problems rather than just the symptoms. Chiropractic is based on a simple but powerful premise: With a normally functioning spine and nerves and a healthy lifestyle, your body is better able to heal itself. That’s because the spinal cord, which is protected by the spine, is the main pathway of the nervous system. The nervous system controls movement, feeling, and function throughout your body.
Your chiropractor has at least six years of professional training in the sciences and health care, leading to a doctor of chiropractic (DC) degree. He or she works to maintain or restore your health and guides you in a personalized approach to overall wellness. . . .
Just as you need regular dental exams, you also need regular chiropractic exams. Even if you don ‘t have symptoms, chiropractic care is one of the best ways to manage or prevent . . . problems and maintain a healthier life.
All also implied that chiropractic care could prevent the problems described in the pamphlets and would maintain or restore general health.
No scientific studies have demonstrated that chiropractic treatment generally treats “causes rather than just symptoms” or that chiropractic maintenance care will lead to a healthier life.
Krames’s 1994 catalog for chiropractors offered about 50 more educational items.
Click here to read the full text of the pamphlets.