In 1992, two chiropractors offered to teach their colleagues how to develop a million-dollar practice by seeing over 1,200 petients per week. The ad below was published in 1992 in chiropractic newspaper Dynamic Chiropractic.
It would be interesting to know how much time per patient would be available for such a schedule. A chiropractor who worked 10 hours a day, 6 days a week with no interruptions, would have only 3 minutes available per patient. When a letter to the editor questioned whether the Wisniewski and Insinna could be delivering quality care, they replied:
. . . Is quality truly a function of time? Does the doctor who spends 30 minutes with a patient give twice the quality as one who spends 15 minutes? What is this thing called quality according to Webster’s Dictionary? It is a degree of excellence. In chiropractic terms, this degree of excellence is the art of locating, analyzing, and correcting vertebral subluxation.
We see no correlation between this and time. We do agree that one cannot serve 2,500 patients per week without discipline, focus, and specific procedures; and the lack of these causes wasted time and potential. Our seminars teach all of the factors and procedures required to serve this many patients.
. . . . If every chiropractor was serving 1,200 patients per week, we would change the entire health care system. Chiropractic would, in its rightful place, be at the top of the health care delivery system. . . .
We recognize that the vertebral subluxation is inimical to one’s health and potential. Shouldn’t quality be measured by the degree that life is turned on and health is restored? How long does it take to turn on a light switch? How much time does it actually require to perform a chiropractic adjustment? Within the split second required to perform the actual adjustment, there is a mini-micro nuclear explosion as that life force is released and healing begins. That split second that the subluxation is corrected has changed millions of lives as man’s body has healed itself from almost every condition known. This is what we want from our seminars, to teach more chiropractors how to serve more people, so as to help humanity and mankind. . . .
This article was posted on October 16, 2015.