General Nutrition has a long history of marketing products with false and misleading claims. The regulatory actions regulatory actions against the company and its predecessors since 1969 include:
1-2. FTC (1969): False advertising charges were brought regarding claims for Geri-Gen (“therapeutic tonic”) and Hemotrex. Settled by consent decree.
3. FDA (1974): A supply of vitamin C tablets was seized and destroyed under a consent agreement. The FDA had charged that the labeling of the tablets, which contained bioflavonoids, made false and misleading nutritional claims.
4. FDA (1980): A seizure was made of powdered milk touted as cure for arthritis. The company agreed to relabel the product.
5. USPS (1980): A consent agreement stopped allegedly false representations for Model-Etts, an alleged reducing aid.
6. FDA (1981): GNC agreed to drop claims that lysine cured genital herpes. However, the company continued to circulate literature suggesting it would.
7. USPS (1982): A complaint charged that advertising for Advantage Starch Block contained false representations that the product blocked the absorption of calories from starch-containing foods. A false representation order was issued in 1983. The California Dept. of Health issued an embargo.
8-20. USPS (1984): GNC was charged with making false representations for 13 products:
- Risk Modifier (a nutrient mixture claimed to decrease cancer risk)
- Life Expander Choline Chloride (claimed to improve memory)
- Mental Acuity Formula (supposedly able to prevent or retard memory loss due to aging)
- Life Expander Fat Fighter (containing DHEA, claimed to cause weight loss without dietary modification)
- Challenge Maximum Body Builder (claimed to have special muscle-building properties)
- L-Glutamine tablets (claimed to “keep you mentally and emotionally in balance”)
- Lipotropic Fat Fighter Tablets (a nutrient mixture that supposedly could reduce body fat)
- Spirulina (which supposedly will “turn off your brain’s appetite control center”)
- 24-Hour Diet Plan (“guaranteed” to produce weight loss of “up to 10 pounds in two weeks”)
- Practical Diet Plan (“guaranteed” to produce weight loss of “up to 10 pounds in two weeks”)
- Life Expander Growth Hormone Releaser (claimed to cause weight loss without dieting);
- Herbal Diet Formula (supposedly capable, by itself, of causing weight loss)
- Inches BeGone (a body-wrapping cream claimed to reduce any area where you want to lose inches). The complaints were settled with a consent agreement
21. FTC (1984): An administrative complaint charged GNC with making deceptive claims that its Healthy Greens might help people prevent cancer. In 1986 an Administrative Law Judge concluded that “GNC’s unconscionable, false and misleading advertising found in this case is not an isolated incident but in fact is a part of a continuing pattern. . . . GNC’s false and deceptive advertising in this case may be seen as an indication of GNC’s propensity to employ false and misleading advertisements.” The case was settled in 1988 by a consent agreement in which the company agreed to donate $200,000 each to the American Heart Association, American Cancer Society, and American Diabetes Association for nutrition research .
22. FDA (1984): In 1984, General Nutrition, Inc., three of its officers, and two of its retail store managers were charged with conspiring to defraud the FDA and violating provisions of the Food, Drug, and Cosmetic Act which require that drug products be approved by the FDA as safe and effective prior to marketing. Court papers in the case alleged:
- Between 1980 and 1981, General Nutrition, its president (Gary Daum), and two vice-presidents conspired to purchase EPO from Efamol Ltd. and to promote and sell it under the name Gammaprim for the prevention and treatment of high blood pressure, arthritis, multiple sclerosis, and other ailments.
- In 1980, one of the defendants received a letter from Horrobin suggesting that Efamol products be marketed without FDA approval. Referring to EPO’s supposed beneficial effects, the letter stated, “Obviously you could not advertise Efamol for these purposes but equally obviously there are ways of getting the information across.” Subsequent company memos described an elaborate promotional scheme that included newspaper articles, radio talk shows, and publications for use in General Nutrition’s retail stores. In addition, oral claims were made by retail employees to prospective customers. FDA investigators posing as customers at various stores in western New York State were told that Gammaprim would be better for treatment of high blood pressure than the prescription drugs Nitrostat or Diuril, and that it was good for arthritis as well.
- By virtue of these claims, Gammaprim became a drug within the meaning of the law. However, rather than submitting the product to the FDA for premarket evaluation, defendants sought to disguise it as a food supplement, thereby attempting to defraud the FDA.
In motions to stop the prosecution, the defendants claimed: (a) their right to free speech was being violated, (b) the prosecution was unfair because many other companies making health claims in advertising had not been criminally prosecuted, (c) Gammaprim should not be considered a drug because it is not inherently toxic, and (d) the laws under which they were being prosecuted were too vague. In 1986, these motions were dismissed by a federal judge who noted that the defendants were aware, or should have been aware, that they were breaking the law. A few months later, General Nutrition pled guilty to four counts of misbranding a drug and agreed to pay $10,000 to the government as reimbursement for costs of prosecution. Daum (who was no longer its president) pled guilty to one count of misbranding and was fined $1,000. The remaining charges against other employees were dismissed .
23. FDA (1985): Appetite Control Factor with CCK was recalled after the FDA informed the company that claims made for the product made it an unapproved new drug.
24. FDA (1985): Life Expander Fat Fighter was recalled after the FDA informed the company that claims made for the product made it an unapproved new drug.
25. Pa. Dept. of Health (1989): A consent agreement stopped allegedly false representations for a Helsinki formula hair treatment. The product had been marketed with false claims that it was a proven treatment for thinning hair and that the vitamin supplement contained “those special nutrients that have been proven helpful in an overall hair-care regimen.”
26. FTC (1993). GNC agreed to pay a penalty of $2.4 million to settle FTC charges that it had made unsubstantiated claims for 41 more products . These included 15 alleged weight-control products, 18 alleged “ergogenic aids,” five bogus hair-loss preventers, two alleged antifatigue products, and two purported disease-related products.
The 1993 case appears to have persuaded GNC to stop making blatantly false claims in its ads. However, misleading claims continued to appear in other manufacturers’ ads in which GNC’s logo appeared. This strategy began in 1994 in Let’s Live magazine, which was then distributed free to customers enrolled in the “GNC Health Club” discount program . GNC’s “Gold Card” program provided a free subscription and discounts on other health-related magazines in which similar ads appeared. Let’s Live is no longer published, but it would be interesting to know whether GNC directly or indirectly subsidized the cost of these ads. Misleading claims also appeared in Let’s Live articles. GNC stores still continued to convey misleading messages about the need to take supplements, and several observers (including me) have noted unsubstantiated claims made by clerks to prospective customers.
For several years, GNC’s Web site featured “The Natural Pharmacy,” a huge database from HealthNotes Inc. that contained promotional claims that were not brand-specific. The site now offers an interactive questionnaire that asks simplistic questions and appears to recommend supplements for vitually everyone. In a recent visit, I also found misleading testimonials and health claims for some the company’s products.
- General Nutrition in merger agreement with Royal Numico. GNC/Royal Numico press release, July 5, 1999.
- General Nutrition Corp. to pay $600,000 to settle charges that it made false and misleading advertising claims about food supplements. FTC news release, June 13, 1988.
- Barrett S. Criminal Prosecution of General Nutrition. Quackwatch, Jan 30, 2004.
- General Nutrition Inc. agrees to pay $2.4 million civil penalty to settle charges it violated two previous FTC orders. FTC news release, April 28, 1994.
- Selected ads and articles from Let’s Live magazine, 1994-1998.
This article was revised on November 29, 2014.