ENIVA

Advertising Hype for Eniva’s VIBE

Advertising Hype for Eniva’s VIBE® Stephen Barrett, M.D. VIBE® is an undistinguished, high-priced, multivitamin/multimineral to which have been added proprietary blends containing 41 ingredients that include plant extracts, amino acids, and other substances. Eniva Nutraceutics would like you to believe that its listing in the Physician’s Desk Reference has great significance. It’s “Physician Information about VIBE” page states: This presentation is misleading. It is true that the Physicians Desk Reference (PDR) is widely used by doctors. It is a valuable source, but there are other drug references with equal or greater value. It is not accurate to describe it as the most trusted source of drug information for healthcare professionals. It is a compilation of product information from manufacturers. Doctors use it mainly to check …