Body Wise International to Pay over $3.5 Million for Deceptively Advertising “AG-Immune”
The Federal Trade Commission, the Orange County (California) District Attorney, and the California State Attorney General have reached settlements with Body Wise International, Inc., an Orange County business, resolving allegations that Body Wise deceptively advertised the “AG-Immune” dietary supplement. The FTC alleges that Body Wise made unsubstantiated claims that AG-Immune prevents, treats, or cures numerous diseases, including cancer, HIV/AIDS and asthma, in violation of a 1995 FTC order. The FTC’s proposed settlement with Body Wise, if approved by the court, requires Body Wise to pay a $2 million civil penalty to the FTC. California’s proposed settlement would require Body Wise to pay the State of California an additional $1.58 million in penalties and costs for allegedly violating the State’s Business and Professions and Health and …
Continue Reading >Body Wise International to Pay over $3.5 Million for Deceptively Advertising “AG-Immune”
The Federal Trade Commission, the Orange County (California) District Attorney, and the California State Attorney General have reached settlements with Body Wise International, Inc., an Orange County business, resolving allegations that Body Wise deceptively advertised the “AG-Immune” dietary supplement. The FTC alleges that Body Wise made unsubstantiated claims that AG-Immune prevents, treats, or cures numerous diseases, including cancer, HIV/AIDS and asthma, in violation of a 1995 FTC order. The FTC’s proposed settlement with Body Wise, if approved by the court, requires Body Wise to pay a $2 million civil penalty to the FTC. California’s proposed settlement would require Body Wise to pay the State of California an additional $1.58 million in penalties and costs for allegedly violating the State’s Business and Professions and Health and …
Continue Reading >Body Wise Settles Deceptive Advertising Charges (1995)
FTC News Release December 4, 1995 The Federal Trade Commission has given final approval to a consent agreement with Body Wise International, Inc., settling charges that the Carlsbad, California company made deceptive weight-loss and cholesterol-reduction claims for its nutritional supplements. The settlement prohibits Body Wise from making false claims that a food, drug, or nutritional supplement helps users achieve or maintain weight loss without diet or exercise. It also bars unsubstantiated weight-loss, weight-loss maintenance, cholesterol-reduction, or other health-benefits claims for such products. The Commission’s action makes the consent order provisions binding on the respondents. Under the final order, Body Wise is prohibited from making health-benefits claims—including weight-loss or cholesterol reduction claims—for any such products unless the claims are true and supported by adequate scientific substantiation. …
Continue Reading >Body Wise Settles Deceptive Advertising Charges (1995)
The Federal Trade Commission has given final approval to a consent agreement with Body Wise International, Inc., settling charges that the Carlsbad, California company made deceptive weight-loss and cholesterol-reduction claims for its nutritional supplements. The settlement prohibits Body Wise from making false claims that a food, drug, or nutritional supplement helps users achieve or maintain weight loss without diet or exercise. It also bars unsubstantiated weight-loss, weight-loss maintenance, cholesterol-reduction, or other health-benefits claims for such products. The Commission’s action makes the consent order provisions binding on the respondents. Under the final order, Body Wise is prohibited from making health-benefits claims—including weight-loss or cholesterol reduction claims—for any such products unless the claims are true and supported by adequate scientific substantiation. (The order would permit Body Wise …
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